January 10, 2016

5 crucial steps to win at SEO

It’s impossible to overstate the importance of search engine optimization when it comes to online marketing. Google is many things, but it’s the company’s advertising business that pays for all of those moonshots. The fact remains that Google is the world’s largest advertising company, and if you’re looking to score high on its search engine results page (SERP), it’s worth listening to what Dan Clarke, founder and CEO of search agency Disruptient, has to say, noting that these 5 main principles are the guiding light behind all of TWP’s strategies.

Content is King
Quick Access
Unique url per content segment
External links are valuable
Do not try to fool Google

Dan was in Jakarta for the recently concluded Tech In Asia Jakarta 2015 conference, and shared advice, stories, and insights into how best to tackle SEO. Speaking to a packed room at the Marketing Stage, Dan summarized his entire advice with one golden rule: build websites for people, not for search engines.

“If you keep this rule at the forefront of your process, it automatically fulfills most of Google’s requirements for delivering quality results on their platform.” explains Dan. “Ranking first is not the sole factor, it’s about looking good as well. Google is now an ‘answers engine’ rather than a search engine.”

December 1, 2015

by TWP Publisher

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

Search Engine Optimization (SEO) Search Engine Optimization, SEO

SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.

The marketing industry is all about ideas and strategies. The options to promote brands are so diverse it can often overwhelm entrepreneurs. Moreover, each of these marketing platforms has its own advantages when it comes to helping your company to grow. That said, most startups can’t invest time and energy into all these marketing efforts due to budget constraints.

Businesses, large and small, should always plan and budget their marketing activities in advance to keep things under control. Yet, as a local search specialist, one area I continually see out-of-control expenses is SEO. One reason is that many find planning a marketing budget an elusive task. But this doesn’t need to be the case. All you need is a simple plan and budget that is easy to stick to.

June 4, 2015

by TWP Publisher

SEO Optimization: How to Avoid Nasty SEO Creep After 10 Years of Optimization

Search Engine Optimization (SEO) Search Engine Optimization, SEO, SEO Optimization

SEO is often like website development. In Development, as years pass, you keep adding pages, features, and content. It all works, but you find that it starts to get a bit bloated and disorganized. Every few years, it’s a good idea to take all the improvements you’ve tacked on and rebuild them into the core of a new site.

In SEO optimization, the same thing happens. We find pages to optimize for certain keywords, add other optimized content, and so on. Over time, we find we made the best keyword/page decisions at the time, but those decisions may no longer make sense today. New content was created that is a much better topical fit for certain keywords and pages that were optimized for relevant keywords are no longer relevant pages.

SEO creep happens. But, there are things you can do to minimize it so that the dreaded site rebuild doesn’t have to happen more than once every few years . . . which is just about time when a site re-design is due anyway.

May 27, 2015

by TotalWeb Partners

TotalWeb Partners – The Essentials of SEO for Small Business

Search Engine Optimization (SEO) SEO

The Essentials of SEO for Small Business.

SEO or search engine optimization, often a misunderstood topic for small business owners. With 93 percent of online experiences beginning with a search engine, it is vital for small business owners to understand the fundamentals of SEO and how it can increase traffic to your website.

Why Website Optimization is Out and Website Marketability is in

Marketing, Search Engine Optimization (SEO), Website Content, Website Design Practices SEO, Web Marketing

Why website optimization is out and website marketability is in.

Read how Crain’s Detroit Business lays out Website Marketability, explains SEO, and defines the value of a website as being related to it’s structure, content, and evolution.

Of all articles in our blog, this is the most important to us as it explains how internet marketing works in 2015, noting that this precisely matches TotalWeb Partner’s value proposition.

“Building a site is not an end game, it is just the first step… and all of TWP’s standard offers include ongoing support, updating, and marketing to meet the requirements of marketing on-line in 2015.”

Defining Website Marketability

From Crain’s Detroit Business April 17, 2015

April 10, 2015

by TotalWeb Partners

TotalWeb Partners – 3 Keys To Understanding Your SEO Needs

Search Engine Optimization (SEO) SEO

3 Keys To Understanding Your SEO Needs.

If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:

“I know I need SEO, but I don’t know exactly what I need.”

If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.

Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.

Are Agencies Necessary For SEO Success?

Business News, Search Engine Optimization (SEO) Agencies, SEO

Are Agencies Still Necessary For SEO Success?

It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google GOOGL +0.85%’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting them into discernible words and phrases and incorporating countless offsite factors like online reviews and social signals. But while the code that backs Google’s search algorithm has become much more difficult to analyze, the actual process for optimizing a website has become simpler.

January 27, 2015

by TotalWeb Partners

Why Authoritative Content Is More Important Than SEO

Search Engine Optimization (SEO), Website Content Authoritative Content, Search Engine Optimization, SEO, Unique Content

Why Authoritative Content Is More Important Than SEO.

It is a little-known secret that Google and other search engines are making a shift from traditional search engine optimization (SEO) to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack.

January 23, 2015

by TotalWeb Partners

The Top 7 SEO Trends That Will Dominate 2015

Search Engine Optimization (SEO) Search Engine Optimization, SEO

The Top 7 SEO Trends That Will Dominate 2015.

The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.

All posts tagged SEO

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