SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.
The marketing industry is all about ideas and strategies. The options to promote brands are so diverse it can often overwhelm entrepreneurs. Moreover, each of these marketing platforms has its own advantages when it comes to helping your company to grow. That said, most startups can’t invest time and energy into all these marketing efforts due to budget constraints.
Businesses, large and small, should always plan and budget their marketing activities in advance to keep things under control. Yet, as a local search specialist, one area I continually see out-of-control expenses is SEO. One reason is that many find planning a marketing budget an elusive task. But this doesn’t need to be the case. All you need is a simple plan and budget that is easy to stick to.