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The Importance of Investing in Web Development for Your Business

According to the Digital 2019 report, a typical person spends 6 hours and 42 minutes online every day. The rise of the internet has revolutionized how we live and communicate and moved most of us to live a digitally-driven lifestyle. This is now exacerbated as we live in a ‘new normal’ because of the COVID-19 pandemic where we are pushed more than ever to rely on the internet for entertainment, education, employment, and livelihood among others.

With everyone depending on the internet for their access to necessities and supplies (i.e., food, appliances, medicines, clothes, among other products and services), website development has become more crucial to any business’ success. Website development is one of the ways to ensure the success of your business by informing people of products and services your business offers, getting to know your (possible) customers better, and understanding how to improve your product and service further.

Website or web development services include building, creating, and maintaining websites. It includes aspects such as web design, web publishing, web programming, web content creation, and database management.

Having an online presence is no longer an option for businesses; it is a requirement! Here are more of the reasons why companies need to invest in web development services:

Increasing Accessibility

It allows businesses to be accessible at any time of the day. It provides space for everyone to access the information they need when they need it. Whenever customers need to know something about the business, having a contact form, a live chat, an option to comment, or a phone number is a step towards them, which increases the possibility of sealing the deal.

Proving Credibility and Reliability

It allows effective communication with customers. Interacting and engaging with customers shows that the business is concerned about their satisfaction and is responsive to their needs. People prefer to transact with a business with their own websites as it gives them security and assurance.

Expanding Reach

It helps businesses to expand their reach by attracting possible customers or leads. Through website development, testimonies about your product/service will be available. These details help earn the trust and confidence of potential customers in the future. A properly designed website can help build an audience, target niche customer bases, and quickly return your investments. Your website conversion rate can multiply by 200-400 percent if your webpage is well-designed and has a functional, responsive interface.

Read more: The Importance of Investing in Web Development for Your Business

How to Use Empathetic Marketing in Your Social Media Strategy

If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected.

But as a small business owner, are you spending more time on social media being empathetic?

While sometimes confused with sympathy, which is feeling compassion for someone else, empathy means putting yourself in somebody else’s shoes.

By empathizing with your customers, you can better serve them.

Here’s the Merriam Webster definition of empathy: “the action of (or capacity for) understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.”

It’s important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy.

Because social media offers such a great way to interact with a large audience, you should be willing to put in the time and effort to ensure your communications are not only engaging, but empathetic to what people are going through.

According to the Braze Brand Humanity Index research, around 65% of people were more loyal to brands they felt a human connection with.

So to help you get—and stay connected—with your customers, here are four ways a small business owner can build a social media presence with more empathetic content marketing.

Create an empathy map.
This can be a good first step to put you deeper into the mind of your customer. Originally a tool used in the design and agile development worlds, empathy mapping provides a deeper understanding of your customer. It’s usually split into four quadrants: says, thinks, does and feels.

With your target customer’s persona in the middle, you begin to brainstorm questions, like:

  • Why do you need my product?
  • How does using my product make you feel/think/do/say?
  • What are some stressors/fears in your life?
  • How does my product help you reach your goals?
  • Write out your customer’s thoughts the way you think he or she would express. Their needs, wants, desires, hopes, fears, goals and dreams will start to be more clear, and you’ll be able to build a social media presence using messaging that resonates with your followers.

Tap into your customers’ emotions.
I’m not talking about playing on their fears to sell your products, but rather, thinking about how your product makes them feel.

Here’s a way that a brand helped ease their smallest customers’ fears. Philips invented a miniature version of a CAT scanner called the ‘KittenScanner,’ which doctors use to educate kids about the MRI process and put them at ease. Children can try it out with toy animals, taking the focus off of their procedure and onto fun.

It was created back in 2004, but it still gets mentioned on social media, in videos and in health journals as a way to reduce the need for sedation. How could you position your brand in a helpful, stress-reducing way for your customers?

Read more: How to Use Empathetic Marketing in Your Social Media Strategy

5 Mistakes You Might Be Making in Social Media Marketing

Social media is one of the best ways to market your business, no matter what industry you belong to. This is because platforms like Facebook and Instagram have millions (or even billions) of active monthly users, and you can easily reach out to them by sharing relevant and interesting content.

That said, here are 5 common mistakes you need to avoid in social media marketing.

Overlooking Branding
There are thousands of large and small businesses posting on social media, so you need a unique brand image in order to stand out. Use various components, particularly the color palette, communication tone and language, and an attractive logo.

When you share images and videos on social media for marketing, make sure they include your company logo, making your brand more recognizable and memorable. If you don’t have one, use a professional designer or freelancer. You can’t use a machine to create a logo, even though these services can be affordable. Only a graphic designer can understand your brand requirements perfectly.

Buying Followers
It’s clear that social media and influencers are changing ecommerce by affecting the very dynamics of marketing. However, do you know that most social media celebrities have tons of paid followers? Many brands and influencers purchase followers, and there are many easily accessible platforms for that.

If you’re considering this step, stop right there. Most platforms have advanced algorithms that can detect accounts that have paid or fake followers, and you could be banned if you’re found to be engaging in this practice. Also, you won’t be able to generate actual interest for your brand online as these fake followers won’t interact with your shared content. So, it’s better to get as many organic followers as possible.

Ignoring the Comments Section
One of the biggest reasons brands are active on social media is to be able to interact with their target audience in a relaxed, comfortable environment. If you want the best results from your social media marketing campaigns, it’s important to interact and engage with your followers on a regular basis.

Responding to comments on posts is a great way to improve your social media engagement. Whether you get praises or complaints, addressing them promptly and professionally will ensure your customers are happy. You can also register their feedback in order to avoid doing things that upset them in the future.

Read more: 5 Mistakes You Might Be Making in Social Media Marketing

The Wild Web: How SEO Can Attract, Engage and Retain Consumers for Brand Building

In our connected world, almost every organization has an online presence they rely on heavily to support the bottom line. Amid the ongoing crisis, that hasn’t been more true than now. While the web can streamline endpoint processes like sales, it also functions as a critical gateway for customer engagement. That’s why companies need to place increased emphasis on their online presence for brand building – and where SEO tools can make all the difference.

SEO has always been a critical tool for optimizing a company’s brand online in order to drive leads into the sales funnel. However, in light of recent events that have made brands’ online presence the main channel of customer engagement, we need to ensure we are pivoting and shifting strategies to meet consumer needs in this new reality. With a crowded landscape and more content competing for consumer attention than ever, it’s vital that brands leverage SEO technology to ensure they’re maximizing brand awareness online in order to continue generating revenue by converting leads into loyal customers. Here’s how:

Encourage new customer recruitment and acquisition

Building a brand starts with converting audiences from being “new visitors” – checking out a website to learn about the company – to a “brand visitor” – visiting the webpage because of what they know about the company. This means increasing the volume of non-brand-traffic, which can be done by leveraging SEO insights to understand what consumers are searching for and finding the best route to exposure to rank high in their searches. And the more familiar consumers are, the more likely they are to keep coming back – a recent study from Econsultancy found 82% of consumers click on brands they are familiar with first before looking at other options. With exponentially more brand options to turn to than ever, a sense of familiarity and consistency will help you create an engaged and loyal customer base.

Read more: The Wild Web: How SEO Can Attract, Engage and Retain Consumers for Brand Building

4 tips to elevate videos for social media marketing

Most social media managers know they must incorporate visual content into their plans.

Dynamic videos and video clips are increasingly becoming part of this strategy, too. Now, 81% of businesses use video as a marketing tool—up from 63% the previous year—according to HubSpot. With video content becoming an integral part of an organization’s overall marketing strategy, it’s more important than ever to make sure it’s executed seamlessly, professionally and in a way that will drive a return on investment.

Although the social media world is ever-changing and requires innovation and experimentation daily, social media managers and corporate video editors can keep in mind a few best practices to drive results, foster engagement and increase followers. Here are four for managing video content marketing for Avid’s LinkedIn, Facebook, Instagram and Twitter accounts:

Optimize for mobile.  Brightcove’s Global Video Index found 53% of global video views begin on smartphones and tablets, siphoning market share from desktop computers. On top of that, social media platforms have been redesigned to cater to mobile. Instagram, for instance, doesn’t make it easy for everyday users to upload content in its desktop version. CNET details how users can bypass this problem so they don’t have to transfer images from their computer to their phone. CNET notes Instagram’s adoption of a mobile-first mentality. Failing to optimize for mobile is a crucial misstep when you’re creating videos for social media channels. If you’re uploading content that’s suited only for horizontal versus square formats, followers probably won’t bother to watch it.

Read more: 4 tips to elevate videos for social media marketing

3 Tips to Master a Minimalist Web Design

The world craves minimalism.

So much so, that whichever aspect of our lives you look at – whether it is the lifestyles we lead, homes we live in, or the products we consume – minimalism is present in every facet.

Even the smartphones in our pocket prove that minimalist design has more than caught on.

Why Minimalism?

Often confused with simplicity, the concept of minimalism entails reducing all elements to only include those that are essential.

This means that while minimalism is simple, simplicity, or using simple forms, does not necessarily translate to minimalism.

In the world of design, minimalism is used to directly convey the message without the unnecessary noise and obstruction of focus due to other distracting elements.

Seeing the benefits of using minimalism to swiftly and effectively convey the message, the minimalist approach has taken root in many branches of design.

From painting and sculptures to digital product design and web design, minimalism has managed to root itself and understandably so.

Designed with minimalism in mind, digital products and web designs are no less impressive.

Apple’s brand is one of the best examples of having a minimalist approach in mind when designing products.

The design itself is clean and sleek, and it puts an accent on every aspect of customer experience – from the first moment you hold an iPhone packaging in your hand, peeling off the foil of your screen, to finally using the smartphone.

Minimalist designs are visually appealing and user-friendly, so it’s really not surprising that so many businesses prefer to have a minimalist web design, as it helps them boost their company’s bottom line.

Taking Minimalist Approach to Web Design
Your company’s website is the best business card you have.

It tells your customers all they need to know about your business – from where to find you to what the business is all about.

Read more: 3 Tips to Master a Minimalist Web Design

4 Top Social Media Marketing Strategies to Drive Your Brand

In the entire realm of digital marketing, social media marketing strategies have exploded as one of the most popular methods of sharing information and offers with your audience on the Internet today. It takes more than signing up to Facebook, Twitter, Instagram, and other platforms and posting random information or an advertisement every day if you want your business to succeed. With the help of a professional marketing team and your understanding of the strategies outlined below, you can create a simple yet effective plan to make the most from your social posting efforts.

Audience Targeting Is Essential for Social Media Marketing Strategies

Before you post anything, take time to fully understand who your target audience is and how you can connect to them most effectively. This also answers the question about why you want to be on social media anyway. Of course, most of the connected world visits one of the top platforms every day, so it makes sense that you should market there, too. However, if you do not know your audience, you will waste time on the wrong platform or delivering the wrong type of content.

Effective social media marketing strategies require target research. Different age groups, geographic locations, and overall demographics use different platforms. For example, even though Facebook remains the most popular social media site in the world, more young people flock to Instagram these days. You need to know where your audience is, so you can attract their attention.

Read more: 4 Top Social Media Marketing Strategies to Drive Your Brand

Building a Career Around WordPress Web Development With Chris Burgess

Part of my day job was to look after networks and servers, as well as web applications and websites. I could see the potential for web technology (and the move towards cloud/SaaS) in business and thought WordPress had a place as a powerful publishing platform far beyond blogging. The DevOps movement was also in full swing, and I saw how important it was to break down silos and barriers between different tech disciplines. I also had a number of my own personal websites that I ran in my spare time and found WordPress was the logical choice.

The light bulb moment for me was when I saw my colleagues using the websites that I had built. There were people without much experience using the web, that we’re able to publish and manage content after a few basic lessons. I liked the power it could bring to everyday users, not just web developers. The WordPress mission of “democratizing publishing” really struck a chord with me.

I also saw the community start to grow and gain momentum and I was inspired by the work that was being done in the space.

Read more: Building a Career Around WordPress Web Development With Chris Burgess

How To Choose Perfect Social Media Platforms For Marketing Your Business In 2020 

In your daily routine of running your business, it is very difficult to make time and be active on all the social media platforms. Shrinking down the choice of the platforms will help you focus and be efficient. It will get the best result on time and money for your investment. But now is not your daily routine. Most of you are stuck in lock-down due to COVID-19 with minimal time to do your regular business activities. This is the perfect time to work on your Digital Marketing Strategies. You can now think about taking your business to Social Media Marketing in this Social Distancing Scenario. Now the question is which Social Media Platform to choose for your business. Well don’t worry, this post is specifically designed for you by the team at Accetrix – Digital Marketing Company in Ahmedabad, India.

Here are the important steps to determine which platform is perfect for marketing your business. Where people go beyond ordinary ways and use different ways to connect online for all kinds of reasons.

Step 1: Recognize your target audience and budget for marketing?
This is very crucial. Be as specific as possible, as it will be easy to create your marketing campaign.

Jot down the answers to the following questions and any other relevant questions related to your business industry. In array to help you build your target audience and the budget for the campaign.

  • What is your target demographics?
  • Are they male or female?
  • How much do they earn?
  • Their education level
  • What are their Hobbies?
  • What are your brand image and message?
  • How much are you willing to spend?
  • What is your campaign goal?

Step 2: Define and describe your Goal
Once you have identified the goal and budget for your social media campaign, you need to define the goal for your audience.

As a businessman, your prime aim is possibly be to boost sales by attracting more customers.

Read more: How To Choose Perfect Social Media Platforms For Marketing Your Business In 2020

Outsourcing Web Development – Tips for Successful Cooperation

Outsourcing is contracting work outside one’s place of business. This could be down the street to a local web development firm or offshore to hire people who are expert at various IT domains. Whether it is building a mobile web application, website, blockchain solutions, AI solutions, chatbot, business intelligence application, and many other items you might be interested in. You just need to pick a platform and an outsourced professional will transform your idea into reality. Web development outsourcing can alleviate many responsibilities that might currently fall on your shoulders, which makes this solution particularly attractive to startuppers. Not only can an offshore expert put together a decent website serving your business needs, but also help you scale your venture. Factor in the ability to cut your business costs and enhance service quality, which are other notable benefits of outsourcing, and you’ll definitely want to outsource, too. But how to outsource web development in the most effective way? Below are some tips you want to follow to ensure your cooperation with outsourced IT guys is a success.

Secrets to Outsourcing Web Development Successfully

Everything usually starts out awesome. You have a great vision for your website, you hire a seemingly amazing web developer, and things work out well for you and your project. But eventually something starts to feel off and things that seemed so bright at the initial stage get more frustrating. Suddenly, totally amazing people have been reduced to lobbying insults over email or completely avoiding each other.

Above is a common scenario experienced by lots of businesspeople. So, what can you do so that your web development outsourcing experience won’t become your bitter disappointment?

#1 Set Expectations and Allow for Technical Difficulties
First, you need to make your expectations known to an outsourced specialist and make sure you understand technical difficulties. Things tend to fall apart quickly in your website building process, because there’s a mismatch of expectations and misunderstanding of what is a technical difficulty for different people. So, during your initial consultation with a web developer, you might say you’re looking for a simple website. In your web designer’s mind that means something very specific, while you may envision this “simple website” abstractly, vaguely, or completely differently. So, the solution is to be clear about what functionality you want for your website. At the same time, try to be open to feedback and suggestions from the web specialist.

Read more: Outsourcing Web Development – Tips for Successful Cooperation

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