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4 Tools to Help Boost Your Social Media Marketing Productivity

For social media managers, time is a precious commodity. The online world never sleeps, and in order to be successful. it’s essential to be on the ball, to as great an extent as humanly possible.

Trying to maintain high levels of productivity, while simultaneously juggling the tasks of creating and distributing content, developing your brand’s marketing campaign, promoting said brand across multiple channels, and setting your goals and objectives is no mean feat – and that’s just the beginning. If your business is on the larger side, you may also have the added complication of motivating staff and upholding your respective standards across the board.

It can be an undeniably daunting role, but fortunately, there’s a wide range of tools out there which can make elements of the process easier. Whether you’re aiming to manage your own time more effectively, set a more structured schedule, or maximize your team’s efficiency, here are some tools that can help you optimize your social media marketing process.

Canva For Work

Quite possibly the most important duty of any social media manager is that of creating the content itself. Enter Canva for Work, an easy to use tool which will guide you through every step of the process.

Whether you’re a novice, or a seasoned veteran, Canva has a bit of everything – and it all works via a simple drag and drop system which enables you to create flashy graphics to show off your brand to your heart’s content. You can tinker with fonts, colors, sizes etc. You can also choose from one of Canva’s built-in templates, or create your masterpiece completely from scratch, if you’re feeling confident.

The capacity to establish a uniform style across all of your designs can really help to formalize your branding, while the eye-catching animation tools can help bring a certain sense of flair to proceedings.

Read more: 4 Tools to Help Boost Your Social Media Marketing Productivity

Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business

You launched your new e-commerce website and you’re excited about the promise of increased business.

You sit back and wait for the traffic to roll in. And then you wait some more.

After a few coffees, you realize it’s not catching on the way you expected. But why?

It’s very possible that it isn’t what you’re selling that’s the problem. You likely have a web development issue, that can be fixed.

Let’s take a look at common web development issues that hold businesses back and how to reverse them.

1. You Lack a Value Proposition

When it comes to content, what you present to website visitors is very important. While it’s okay to tell people your brand philosophy and some of your achievements (like many companies do), you have to make it relevant for potential customers.
That means you should take the time to develop a value proposition. There needs to be a focus on the products or services you’re offering – you tell the potential customer how these offerings can solve a problem that they have.

Think about what sets your products apart from your competitors, and then hammer that home in your website messaging. Tell them how you can better serve them or more affordably meet their needs.

2. You Don’t Know Who Your Audience Is

You could have heavy website traffic, but that doesn’t mean a thing if you don’t generate any sales leads from them.
This step of creating quality leads, not just website traffic, should actually start before the website is even built. Questions you should ask yourself include;

Read more: Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business

7 Rookie Mistakes Ruining Your Social Media Marketing Strategy [Infographic]

Is your social media strategy failing to generate the desired results? Are you concerned your social media efforts are doing more harm than good to your brand?

Your Marketing Lady shares seven common social media mistakes that you need to avoid in this infographic.

Here’s a quick summary:

  • Trying to use every social media network
  • Failing to identify a target audience
  • Posting without a clear strategy
  • Posting too much or not enough
  • Using social media as a one-way tool
  • Ignoring other businesses and accounts
  • Skipping analytics and measurements

Read more: 7 Rookie Mistakes Ruining Your Social Media Marketing Strategy [Infographic]

The 5 P’s of Social Media Marketing [Infographic]

If you’re looking for a simple method to ensure that your social media marketing strategy covers all the essential bases, the 5 P’s approach is a solid outline.

The 5 P’s is a marketing strategy which has been employed in many variations, but fits perfectly with social media marketing. The elements ensure that you take into account all the key processes required to formulate an effective approach, capitalizing on the opportunities of the medium for maximum impact.

To help you get a better handle on the 5 P’s in a social media marketing context, the team from Branex have put together this infographic, which also includes some key stats on the relevance of social media as a platform for your marketing efforts.

Read more: The 5 P’s of Social Media Marketing [Infographic]

How Minimalist Web Design Can Improve the Customer Experience

“Less is more” – you’ve probably heard this phrase a number of times. Like most of us, you might be thinking of it as a sort of a “minimalist mantra”.

This mantra has certainly imprinted itself into modern design, as minimalism remains one of the most popular design philosophies. From architecture to fashion, “the art of less”, has proven to be a tenacious influence on creators and trends.

When we talk about minimalism in web design, we’re referring to a design approach that seeks to simplify the user interface and website navigation. This is done by using only the elements that have a distinct purpose, whether aesthetic or functional.

We’ve grown used to clean, uncluttered interfaces without necessarily dubbing them minimalist. The principles of minimalism have taken over web design and still dictate key trends, but this is not without good reason. A minimalist design can greatly enhance the user experience, which, in the case of business websites and e-commerce stores, immediately translates to an improved customer experience.

Clarity above all

Minimalism is not about getting rid of elements for the sake of clean-cut aesthetics and a sleek-looking website. Sometimes, you might find designers taking things too far, eliminating to the point that the website either looks unfinished or navigation becomes confusing because too many elements are hidden. That’s the exact opposite of what minimalist design seeks to achieve.

The primary goal of minimalist web design is to improve usability and make navigation effortless. In a survey by Hubspot, 76% of consumers stated that the most important factor in a website’s design is how easy it makes it for them to find what they want.

Clarity is one of the crucial factors for an effortless user experience, and in order to introduce clarity to your design, you’ll first have to get rid of a lot of visual clutter. That’s where the crispy minimalist aesthetics come in.

By avoiding excess details, buttons, and other distractions, you’ll be able to guide the visitor’s focus to help them find what they need within a matter of seconds. In order to emphasize content and guide the visitor’s eye to important elements on the page such as CTA buttons, designers also rely on simplified layouts, whitespace (negative space), and contrast.

Read more: How Minimalist Web Design Can Improve the Customer Experience

3 SOCIAL MEDIA HACKS EVERY SMALL BUSINESS OWNER SHOULD KNOW

Are you a small business owner who often finds yourself staring blankly at your digital device wondering what the heck you should share with your social media followers? Do you sometimes feel like you’re spending countless hours on Facebook, Twitter, and Instagram, yet question whether your efforts are translating into sales? If you’re squeezed for time and want to make the most of your time on social media, it is imperative that you take a growth hacker’s approach to social media marketing for your small business. Integrate the following three social media hacks into your small business’ growth strategy, and you’ll be impressed at how quickly your audience engagement rates start to soar.

3 SOCIAL MEDIA HACKS FOR SMALL BUSINESSES

CROSS-POSTING MATTERS

If you want to increase your social media marketing ROI (return-on-investment), learn the power of social media cross-posting. Don’t quarantine your social content to just one platform. Cross-pollinate your prose across multiple social networking sites. Post Instagram images to Pinterest, spotlight your Facebook posts on your small business’s blog. Embed tweets from your Twitter profile into blog posts on Medium.com. Once you start cross-posting your social media content, you’ll feel like kicking yourself for not having discovered this social media marketing hack sooner.

Read more: 3 SOCIAL MEDIA HACKS EVERY SMALL BUSINESS OWNER SHOULD KNOW

5 Solid Web-Design Tips For Drawing In Clients

Creating a quality website might seem easy, especially with all the platforms available today. You can use a template for guidance and then publish what you think is most important to your brand in some very fun ways. But with all the bells and whistles out there, however, it’s easy for business owners to lose sight of the reason for their site in the first place: to attract and inform potential customers.

Your customers and clients are the roots of your business, and neglecting their needs when designing your site can be detrimental — and different audiences look for different things. Below, five members of Forbes Communications Council shared some fundamental web design tips that will help you draw in, and keep, new clients. Here’s what they said:

Read more: 5 Solid Web-Design Tips For Drawing In Clients

LinkedIn Marketing Priorities in 2019

Are you planning to make LinkedIn a focus of your digital marketing efforts in 2019?

For those that are looking to get more out of the professional social network, it can be helpful to know what others are doing on the platform, and what they’re looking to achieve with LinkedIn’s tools. That’s the focus of this new infographic from LinkedIn – the platform recently surveyed its members to get more insight into expectations, priorities and more, related to platform use.

There are some interesting insights here. The questions are obviously LinkedIn-specific, but it’s worth noting the most popular topics (the platform’s ‘Matched Audiences’, which combines your data with on-platform insights, is a key focus) and what other marketers are using LinkedIn for.

You can read LinkedIn’s full report here, or check out the graphic below.

Read more: LinkedIn Marketing Priorities in 2019

A Quick Primer on Managing Your Web-Development Tasks

Early in the life of your startup, perhaps when that venture is still just a side project, you need to get serious about the design of your website or app(s). And you can expect that task to be a financial drain. Building a great interface isn’t all that different from building a house: It has to be done by a great designer or coders; and those professionals’ labor doesn’t come cheap.

However, there are ways you can reduce costs and the amount of time that designer or coder spends on your project. Here are the typical stages of a web-development project and how you can reduce costs at each step.

The web-design cycle
For those of you less familiar with web development, there is usually a set system for how new pages and features get designed and built. While this might vary from place to place, most larger businesses will have some variation on the following stages for building and improving web properties and apps.

Initial wireframes or mock-ups
First, there is a pre-design phase where any new ideas are mapped out, usually as a “wireframe” or “mock-up” (there is a difference). Those ideas might be for a new web page, a new feature in an app or some other element which might change the overall aesthetics or functions of your web property.

The design of a whole new site or app can be a large undertaking requiring many mock-ups and meetings, but a single page change will often be something an individual can build a wireframe for. This rough sketch of the proposed site can be shown to colleagues at meetings as well as to the company’s go-to or in-house designer. It can be discussed and reworked until everyone is happy.

The design at this point will only be rudimentary and will show where certain features are and where large images might go, and give some indication to the designer of how the overall page/feature should look.

Read more: A Quick Primer on Managing Your Web-Development Tasks

10 of the Best Social Media Marketing Tools for 2019 [Infographic]

Social media marketing is an extremely multifaceted field with every aspect requiring a lot of work. You probably know that. That’s why most of us use a whole set of tools to analyze, create, advertise, and more.

Unfortunately, there are enough social media tools on the market to get one absolutely confused. This infographic by Awario, shares a list of the best social media marketing tools for 2019.

The ultimate list of tools is broken down into five crucial categories:

  • Social media monitoring
  • Social media management
  • Content marketing
  • Creating workflows
  • Advertising

Read more: 10 of the Best Social Media Marketing Tools for 2019 [Infographic]

 

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