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How AI Can Improve Your Social Media Marketing

Have you been spending countless hours and tons of money in an attempt to improve your social media marketing? Social media marketing can be difficult to master for many businesses. With so many companies on social media, it’s hard to stand out from the crowd and truly connect with your target audience. Plus, social media isn’t just for sharing news and chatting anymore. It’s a full-fledged platform for marketing, e-commerce, customer service and more. That’s a lot to manage.

But with artificial intelligence (AI), you can not only make your social media marketing easier to manage, but you can get better results as well.

Here’s how AI can improve your social media marketing capabilities.

24/7 Online Presence

Gone are the days where consumers have to wait until the next business day to hear back from a company. The online world is fast-paced; you can’t afford to miss a comment from a potential customer because they can simply move on to the next company’s social media profile if you don’t respond. Luckily, with artificial intelligence, you can create a 24/7 online presence. You’ll be available to provide support and answer any questions from your customers, no matter the day or time. Of course, you won’t actually be providing the customer support via; it’ll be AI in the form of a chatbot.

Read more: How AI Can Improve Your Social Media Marketing

Know About Role of PHP In Web Development

It is a well-established fact now that for any company to flourish it needs to have its presence on the digital platform. While social media can be the right place to attract some attention but it does not establish a brand image of that company without a proper website. As a result of this businesses are hiring the best web development company to ensure that they get the website designed that would allow them to get as much traction as possible.

There are several technologies that are available in the market for developing a website but most of the developers use PHP as the technology for website development. This has resulted in a significant rise in PHP development companies. There are several reasons that PHP is the choice of web developers for creating a website.

In this article we will look into the role of PHP in web development and why developers at any custom software development company prefer to use PHP for developing a webpage.

Role Of PHP in Web Development

As mentioned earlier PHP is a server-side scripting language, which means the client only receives the output since the processing happens in the server. The processing is done by using the resources of the server before sending the output. This is in contrast to languages like JavaScript in, which the language is processed on the computer of the client and the resources used are from the computer and not a server.

Read more: Know About Role of PHP In Web Development

Responsive web design: What it is, and why you need it

In fact, if you check out Quikclicks, Australia’s leading web design agency, you’ll be able to see what a well designed and captivating web page looks like! It’s important to note that the professionals are there to handle the detail for you, allowing you to focus on the business and your goals.

What Is Responsive Web Design?

Responsive web design uses the availability of data storage to allow the website to access a multitude of images and potential layouts. This results in the ability, via coding, for the web page to fit the screen it is being viewed on.

You probably know how frustrating it is to view a web page on a cell phone and have to keep scrolling to left and right. The idea behind responsive web design is to avoid this, the page will fit the screen you’re holding, regardless of what size that is.

In the past, this would only have been possible by creating multiple websites. A mobile device would have to visit a different site to the desktop one. This made creating websites more complicated and keeping all sites up to date time-consuming.

Read more: Responsive web design: What it is, and why you need it

8 Web Design Principles to Know in 2019

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good.

Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about the principles of web design, the better results I’ve gotten.

Here are 8 effective web design principles you should know and follow.

  1. Visual Hierarchy

Squeaky wheels get the grease, and prominent visuals get the attention. Visual hierarchy is one of the most important principles behind good web design. It’s the order in which the human eye perceives what it sees.

Exercise. Please rank the circles in the order of importance:

visual hierarchy circles

Without knowing anything about these circles, you were able to rank them

easily. That’s a visual hierarchy.

Certain parts of your website are more important than others (forms, calls to action, value proposition, etc.), and you want those to get more attention than the less important parts.

If you website menu has 10 items, are all of them equally important? Where do you want the user to click? Make important links more prominent.

Read more: 8 Web Design Principles to Know in 2019

The Influencer Marketing Statistics You Need to Know [Infographic]

As influencer marketing evolves, it seems that there’s a new survey or report released every other week, highlighting the various best practices to locate, reach out and connect with relevant digital identities – and why you need to do so.

It can be hard to keep up, so with this infographic, the Vamp team sought to collect all the most significant findings of the year so far.

The stats here underline just how much growth there’s been in influencer marketing – highlighted by a 1500% increase in searches for ‘influencer marketing’ over the past three years. And it’s little wonder that people want to learn more, when the process has proved its worth so competently. Some 87% of shoppers admit that they’ve been prompted to make a purchase by an influencer, and almost the same amount of marketers believe it’s an effective marketing solution (84%).

Looking to get a better handle on the rise of influencer marketing, and why it’s so effective? Check out the graphic below.

Read more: The Influencer Marketing Statistics You Need to Know [Infographic]

 

Your Next Website Redesign: 6 Trends to Embrace Now

Are you planning a website redesign or overhaul in the next year?

Your instinct might be to browse competitor websites, take a look at templated themes designed for your industry, or stalk Pinterest or Instagram for current designs that speak to you.

While this strategy would result in a beautiful and functional website, there’s also value in looking to the future.

What design elements, layout styles, or functionalities will be the most impactful now, but also in the months and years to come?

A website can function as a work of art, but its primary purpose is a selling tool.

Visitors need to land on your site and complete an intended action, whether that’s signing up for a newsletter, making a purchase, or filling out a contact form.

The way visitors engage with and respond to website designs changes over time, sometimes dramatically.

Ten years ago, it was accepted that you would have to navigate a minefield of popups just to load a page.

Read more: Your Next Website Redesign: 6 Trends to Embrace Now

 

Top website Design and development Guidelines for 2019

Website designing is the process of creating websites. It requires many skills and techniques to create and maintain website. Many web designers are not care about design standards. But it is important for web designing.

In today’s market, it is important to have online presence. An interactive website is must for digital presence. Unluckily, internet is crowded with poor website designs which miss both technical and content mark. Some web designers have lack of understanding of programming languages. Now it is time to stop the bad websites.

This article will provide you some guidelines for designing a good website. Best web developers always keep in mind the guidelines and certain set of rules.

A good website is the basic requirement of every Company. A website is designed according to the customer’s requirements. Our company provides custom software development service so that we are able to create a customized website.

Guidelines for web design and developers
For designing a website, website designers require various techniques and guidelines. They can create a good website by following these guidelines. Custom web development software helps the web designer to easily create a website.

Below are the guidelines to keep in mind while designing a website:-

1. Immediate Page Loading

Visitors never wait with patience for a website to load. If your website is slow and takes a long time to open then it can’t be considered as an ideal website. Therefore, design your website by using quick loading rates. High conversion rate is another benefit of designing a fast loading website.

2. Mobile- Friendly

In the world of smartphones, ensure that you create a mobile-friendly website. Designing a responsive website that loads perfectly on any mobile is the best way to win the user response.

3. Responsive designs

Responsive design is the contrast of programming and device which is difficult to add after a specific website is designed. It is mainly a part of a redesign. That is why it is a compact, not a Company standard. Responsive design has been regularly changed over the years.

Read more: Top website Design and development Guidelines for 2019

4 Tools to Help Boost Your Social Media Marketing Productivity

For social media managers, time is a precious commodity. The online world never sleeps, and in order to be successful. it’s essential to be on the ball, to as great an extent as humanly possible.

Trying to maintain high levels of productivity, while simultaneously juggling the tasks of creating and distributing content, developing your brand’s marketing campaign, promoting said brand across multiple channels, and setting your goals and objectives is no mean feat – and that’s just the beginning. If your business is on the larger side, you may also have the added complication of motivating staff and upholding your respective standards across the board.

It can be an undeniably daunting role, but fortunately, there’s a wide range of tools out there which can make elements of the process easier. Whether you’re aiming to manage your own time more effectively, set a more structured schedule, or maximize your team’s efficiency, here are some tools that can help you optimize your social media marketing process.

Canva For Work

Quite possibly the most important duty of any social media manager is that of creating the content itself. Enter Canva for Work, an easy to use tool which will guide you through every step of the process.

Whether you’re a novice, or a seasoned veteran, Canva has a bit of everything – and it all works via a simple drag and drop system which enables you to create flashy graphics to show off your brand to your heart’s content. You can tinker with fonts, colors, sizes etc. You can also choose from one of Canva’s built-in templates, or create your masterpiece completely from scratch, if you’re feeling confident.

The capacity to establish a uniform style across all of your designs can really help to formalize your branding, while the eye-catching animation tools can help bring a certain sense of flair to proceedings.

Read more: 4 Tools to Help Boost Your Social Media Marketing Productivity

Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business

You launched your new e-commerce website and you’re excited about the promise of increased business.

You sit back and wait for the traffic to roll in. And then you wait some more.

After a few coffees, you realize it’s not catching on the way you expected. But why?

It’s very possible that it isn’t what you’re selling that’s the problem. You likely have a web development issue, that can be fixed.

Let’s take a look at common web development issues that hold businesses back and how to reverse them.

1. You Lack a Value Proposition

When it comes to content, what you present to website visitors is very important. While it’s okay to tell people your brand philosophy and some of your achievements (like many companies do), you have to make it relevant for potential customers.
That means you should take the time to develop a value proposition. There needs to be a focus on the products or services you’re offering – you tell the potential customer how these offerings can solve a problem that they have.

Think about what sets your products apart from your competitors, and then hammer that home in your website messaging. Tell them how you can better serve them or more affordably meet their needs.

2. You Don’t Know Who Your Audience Is

You could have heavy website traffic, but that doesn’t mean a thing if you don’t generate any sales leads from them.
This step of creating quality leads, not just website traffic, should actually start before the website is even built. Questions you should ask yourself include;

Read more: Web Development Issues: 7 Reasons Why Your Website Isn’t Driving Business

7 Rookie Mistakes Ruining Your Social Media Marketing Strategy [Infographic]

Is your social media strategy failing to generate the desired results? Are you concerned your social media efforts are doing more harm than good to your brand?

Your Marketing Lady shares seven common social media mistakes that you need to avoid in this infographic.

Here’s a quick summary:

  • Trying to use every social media network
  • Failing to identify a target audience
  • Posting without a clear strategy
  • Posting too much or not enough
  • Using social media as a one-way tool
  • Ignoring other businesses and accounts
  • Skipping analytics and measurements

Read more: 7 Rookie Mistakes Ruining Your Social Media Marketing Strategy [Infographic]

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