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3 Social Media Campaigns You Need to Know About Before Creating Your 2019 Strategy

We know social media has surpassed all forms of media in terms of readership, thanks to Millennials — who grew up as the internet was being introduced; Gen Z — who were handed the digital world on a platter and Gen X and Baby Boomers — who had to follow suit because it overtook the work space and well, transformed the way we look at entertainment and shopping.

According to a 2017 survey conducted by Clutch, “The most valuable social media platforms for businesses are Facebook (89 percent), LinkedIn (83 percent), YouTube (81 percent), and Twitter (80 percent).” Another report found, Instagram with 32 percent comes second to Facebook at 79 percent of American internet users on the site; Pinterest comes in a close third with 31 percent, and LinkedIn and Twitter at 29 percent and 24 percent, respectively. On any given day, Snapchat reaches 41 percent of 18 to 34-year-olds in the US.

It’s time to capitalize on this growing trend if you haven’t already. But how?

Watch what thought leaders are doing. Don’t shy away from trying something new and abstract to stand out, get creative with the many resources available and dare to think out of the box.

Let’s look at three social media campaigns that caused quite the stir on social media.

Top 3 Social Media Campaigns to Inspire
1. RYU Apparel’s One More Rep for Mental Health
Athletic apparel brand, RYU has positioned themselves as an apparel brand built around you, to help you achieve not just your gym goals but life goals too. They acknowledge that everyone’s universe is unique, with different needs.

Read more: 3 Social Media Campaigns You Need to Know About Before Creating Your 2019 Strategy

Web development trends 2019 – Ponder on them to make a difference

Today, every business or individual is making a shift to the online world with a website or web app. As per the 2018 Web Server survey by Netcraft, the internet has more than 200 million active websites. The total number of websites is around ten times more than the active ones. Further, the report reveals that more than 200 new websites are launched every minute today.

The rapid rise in the number of websites brings a lot of new resources to users, but it also increases competition and the need for new skills for web developers.

The world of web development experiences demand constant transformation every year, whether it is related to tools, services, coding, languages, or designs. And with every year, new trends and technologies emerge out to evolve the way developers work. While one year is dominated by static websites, the next by mobile responsiveness, then another by chatbots.

Web development trends in 2019
To make the best out of web development and stand apart from the competition, developers will need to keep track of these web development trends in 2019 and use the same into their work.

1. Artificial Intelligence (AI)

AI is one of the hottest technology today and is used as a core component in most of the digital transformation strategies. More and more enterprises are implementing AI to automate business processes, reduce costs and accelerate time to market.

As per the leading analyst firm Gartner, the business value from AI will reach $1.2 trillion in 2018, up 70 per cent from 2017. Further, it is predicted that AI-derived business value will total $3.9 trillion by 2022.

In 2019, the role of AI will increase significantly in web development arena like never before. Companies will leverage the power of AI in web development to improve productivity and customer satisfaction.

Read more: Web development trends 2019 – Ponder on them to make a difference

14 Social Media Trends That Every Marketer Should Know About In 2019

Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more.

To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect. We asked a panel of Forbes Communications Council members which social media trends marketers should prepare for this year. Here’s what they had to say.

1. An Increased Demand For Truly ‘Social’ Engagement

People want to do business with companies they know, trust and love. A company that simply uses social media as a medium for advertising is losing out on the most important piece: the “social” aspect, where you have the opportunity to build those all-important connections. In 2019, those companies that engage with their audience will be the ones that win. – Holly Chessman, GlowTouch Technologies

2. A Fading Facebook

Data shows Facebook usage and engagement has dropped significantly: According to the Pew Research Center, 42% of users have taken a break from the site in the past year, and 26% have deleted the app from their phones. This doesn’t mean it’s a dead channel, but it does mean we need to explore alternatives and, if continuing to market via Facebook, need to advertise less and engage more with users to help our brand stand apart from the noise. – Lisa Guyott, College Possible

Read more: 14 Social Media Trends That Every Marketer Should Know About In 2019

 

WEB DEVELOPMENT: WHAT’S BIG IN 2019?

A technology or framework doesn’t have to be brand new to be on our list here, it just needs to be growing rapidly or evolving in an interesting way. Let’s take a look!

LOOKING BACK ON 2018: SPA,  CSS GRID, AND SPEED

Single Page Applications (SPAs) saw a leap in popularity in 2018. A simple concept made possible by the power of modern Javascript, a SPA loads a page once then never reloads it or navigates to another page; instead, Javascript is used to manipulate the DOM and render new layouts in the browser. JSON data can be sent between the client and server, but the page behaves more like a desktop application than a “conventional” website. (Visit the websites of Gmail, Facebook, Apple and many more to see a SPA in action). It can provide a much snappier experience to the user and really transform the responsiveness of a site, but usually requires a sizeable chunk of code shipped to the browser. It’s an idea that’s been popular for a while but really saw a lot of developer engagement last year.

Read more: WEB DEVELOPMENT: WHAT’S BIG IN 2019?

 

What Are The Best Times To Post On Social Media? (These “Heat Maps” Have The Answers)

Every company marketer posting on social media is curious about the best times to post their content. While each audience is unique, having a rule of thumb can be extremely helpful when you’re first starting out. Sprout Social recently published the results of their “Best Times to Post on Social Media: 2018 Industry Research”, a report which includes preferred time slots for the big 4 — Facebook, Instagram, Twitter, and LinkedIn.

Unlike other reports I’ve seen on this topic, which often recommend a single time or small window, Sprout has detailed “heat maps” for each channel. I reached out to Rachael Samuels, Social Media Manager at Sprout Social, to find out more about the report and the research behind their findings.

Harrison: Other companies have looked into the best times to post on social. What did your data science team do differently?

Samuels: Sprout Social’s data science team constructed a more targeted approach that takes into account interactions with 935 million messages across 420,000 social profiles connected to Sprout. The data that our team uncovered not only provides specific days and times for the most engagement on social for each platform, but offers similar data for specific industries, including tech, CPG, and healthcare, among others. Using this data as a guide empowers marketers with the best opportunities to maximize personalized consumer engagement.

Read more: What Are The Best Times To Post On Social Media? (These “Heat Maps” Have The Answers)

How will AI change the web development in future?

AI is present everywhere – from chatbots to virtual assistants, AI is used in day to day activities. Virtual assistants like Siri and Cortana are helping the users by processing their queries on the internet via voice. They are capable of performing the simple task like playing music, setting the alarm, and providing weather reports. Home assistants like Google home and Amazon Echo are also offering the users simple activation of home appliances. AI is slowly but certainly creeping in our daily lives.

The goals of AI are (“Artificial Intelligence Overview”, 2018) to create expert systems and to implement Human intelligence in machines. Machine learning a branch of AI which allows the web applications to adapt by observing and learning from users’ habits, idiosyncrasies and preferences.

Web development is a highly popular field as users are always looking for a rich and personalized content. Nothing is better than hyper-customized user experience. The web development companies are facing challenges to move away from the traditional approaches in web development. Therefore, the need for AI and the related tools is felt. Automating the web development put less stress on the web developers. With the involvement of AI in the process, web developers can leave the cumbersome task on the AI and focus on the value-adding aspects of the web application development like planning rich user experience, formulating the design strategies and other related activities. In-fact Human-machine collaboration can revolutionize the field of web development

Read more: How will AI change the web development in future?

4 Tips For Harnessing Social Media To Win Clients And Grow Revenue

Social networks have, to a large extent, defined the way we work and live. Not only do these conversational tools ignite debate and broaden networks, but in a very real sense they nourish a collective consciousness, an understanding of what it means to be alive in the world right here, right now.

From a business standpoint, there’s never been a better time to harness the power of this 21st-century medium to gain clients and generate leads. We’re not talking about showy brand waving: we’re talking about using social media to get clients on the phone and through the door. To leverage apps used by billions to acquire new business and make meaningful connections.

Sounds easy, doesn’t it? But the truth is, while the rewards are great, getting social media marketing right can be a challenge. There are a myriad of powerful management tools and services available, an array of techniques and stratagems which promise to put your brand in front of prospective clients and capture their interest. Social media platforms, lest we forget, are crowded spaces. How can you make yourself heard above the noise? How will you differentiate your brand? And is landing your dream client actually realistic?

Read more: 4 Tips For Harnessing Social Media To Win Clients And Grow Revenue

Trends You can Expect in Web Development for 2019

The current generation of website developers is ideal employees in consideration of web development spectrum. Most of the modern people respond quickly to various changes along with growth in the professional environment. They can study, improvise their qualification and also change as well as get into the trend quite easily. The different trends in web development can evolve rapidly. Every industry is getting revolutionized in various aspects. Website development services are swiftly adopting various technologies like blockchain, augmented and virtual reality and even user behavior tracking, and we have seen the rise of chatbots.

Let’s have a look at the recent trends that you can expect in web development in 2019:

  1. Emergence of Progressive Web Apps

Progressive web apps, or popularly known as PWAs have appeared a couple of years ago and have gained immense popularity owing to the user behavior study. Web development has stepped in a certain direction in a forward sense. Progressive web applications are essentially based on CSS, JavaScript, and HTML. They are actually designed to simplify the complete interaction of the website users with the website and hence stimulate the loyalty and conversion of customers.

Read more: Trends You can Expect in Web Development for 2019

Social Media Marketing Lessons Learnt in 2018

2018 has been a busy year in the social media marketing world. From major news feed changes to the introduction of exciting new features, social media marketers have certainly been kept on their toes.

Join us as we reflect on all the valuable lessons we’ve learnt from working in the social media space this past year.

Creativity is key

With hundreds of thousands of updates being posted to popular social media sites every minute, creativity is key to standing out in the crowd. It’s no longer enough to share a simple piece of text on your business’s products or services – marketers need to create compelling copy and captivating imagery and/or videos in order to catch, and hold, their customers’ attention.

Read more: Social Media Marketing Lessons Learnt in 2018

Infographic: Social media marketing insights for the holidays

Social media is an important channel for marketers looking to make a holiday splash.

As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. A well-placed call to action on Instagram or Facebook, or a LinkedIn campaign, might make the difference between a happy new year and a lackluster holiday season.

This infographic from Animoto details how marketers should approach social media efforts for the holidays.

Insights include:

  • Seventy-nine percent of marketers say they will run a holiday ad on social media this year.
  • Of the marketers who ran a holiday ad last year on social channels, 88 percent say it was effective.
  • Some 56 percent say a holiday social media video campaign influenced a purchasing decision.

Read more: Infographic: Social media marketing insights for the holidays

 

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