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All posts tagged Search Engine Optimization

Search Engine Optimization Market Trends and Vendors Analysis 2021-2027

The Market Abstract of Search Engine Optimization Market

According to the latest report by MarketStrides, “Search Engine Optimization Market: Global Industry Trends, Market Share, Growth, Opportunity, Size, and Forecast 2021-2027”, the global Search Engine Optimization market size share reached a value in Billion $ in 2020. Looking forward, MarketStrides expects the market to grow at a high CAGR % during 2021-2027.

As per the study sales growth of 5-10% is usually considered good for large-cap companies, while for mid-cap and small-cap companies, sales growth of over 10% is more achievable. The CAGR Ratio shows you which is the better investment by comparing returns over a time period. You may select the investment with the higher CAGR Ratio.

The report also focuses on some key growth of the report seeks to supply actionable insights into global market growth forecasts. Certification data presented within the report supported extensive primary and secondary research results of Search Engine Optimization Market. Insights from the info function a good tool to push a deeper understanding of the many aspects of the worldwide Passivating Agents Consumptions market.

The Search Engine Optimization Market Research Report provides a comprehensive overview including Current scenario and the future growth prospects. This Report gives an insight of the various important research industry data and also a future trend which helps the various industries identify the products and drive revenue growth and profitability.

What is a good 10 year CAGR?

We understand that good compound annual growth rate for sales is very much important for a company. It also assists companies to bring new products and services in the market. On the other hand, 8% to 12% can be considered as a good cagr for sales of a company with more than 10 years of experience into same business.

Read more: Search Engine Optimization Market Trends and Vendors Analysis 2021-2027

How To Check The Return On Investment Of Your Search Engine Optimization

Normally, you can measure the return on an investment (ROI) by taking the gain generated by the investment and subtracting its cost. Sounds simple enough, right? Well, in the search engine optimization (SEO) world, it’s a bit less straightforward.

That’s because it can be hard to pinpoint exactly how much of your sales or leads are generated by SEO alone. It’s also hard to track exactly which costs have gone into designing and implementing your SEO strategy.

Given this difficulty, I’ve gone ahead and outlined my formula for calculating and monitoring the ROI of an SEO campaign. As the owner of two full-service digital marketing agencies, I’ve tracked SEO performance across countless client campaigns for over a decade. After years of success in the field, I thought I’d share my basic strategy for SEO analytics and monitoring.

Where ROI Meets SEO For E-Commerce

For those who specialize in e-commerce, there are specific ways you can track and manage your SEO performance. Thanks to Google Analytics (yes, including the free version), you can do this fairly simply. Below, I’ve outlined the basic steps involved.

First, open your Google Analytics account and navigate to the “ADMIN” panel within the left-hand sidebar. From there, navigate to the “VIEW” tab and select “e-Commerce settings” and finally “Enable Enhanced e-Commerce Reporting.”

Whether you use Shopify or WooCommerce, your next step is to initialize tracking on these platforms so the data can be communicated to Google Analytics. Here’s a thorough guide on how to do that. Once complete, you’ll be able to view a variety of key metrics, such as:

Read more: How To Check The Return On Investment Of Your Search Engine Optimization

4 ways to use local SEO to attract more patients

The typical healthcare consumer’s journey often begins with extensive research. In fact, search engines drive 3 times more hospital visits than nonsearch visitors.1

Therefore, if you are not getting enough patients through your door, there is a good chance that your company has a poor local online presence. Not enough patients are coming—they are going to your competitors instead simply because they found them first while doing a local search.

But all is not lost.

With a well-designed health care search engine optimization (SEO) campaign, you can improve your medical practice’s digital presence and attract more patients.

Below are some of the best ways to leverage local SEO and get more patients through your door.

1. Claim and optimize your Google My Business listing

All local businesses, including health care providers, should claim their Google My Business (GMB) listing. Not only does GMB significantly influence search engine rankings, but it is also one of the first things that potential patients see (Google’s Local Pack) after conducting a local search query.

Fortunately, claiming your GMB account is easy and free.2 After signing up and claiming your listing, you will need to provide the following information:

• Name of practice

• Address

• Phone number

• Email address

• Hours of operation

• Photos of the practice

• Short description about the practice

The idea is to bring the GMB listing to life by providing complete information about the practice to potential patients. To optimize a GMB listing, make sure that you frequently update it and answer questions that people may have.

What about multiple locations?

Even if you have a main phone line for answering calls and booking patient appointments, all office locations should have their own Google My Business listing.

Otherwise, when a patient searches for your secondary locations (satellite offices), they are likely to end up finding the Google listing for the main location. This can result in patients

Read more: 4 ways to use local SEO to attract more patients

Why Do Pillar Pages Matter For SEO?

A pillar page is an organized piece of content on a website that can help search engines see its worth and connection with other pages on the site. If the page is structured well, it can impact the website’s rankings because of the high searched terms or additional highlighted useful information. Our agency has experienced good results with the value of pillar pages for SEO.

Let’s start with the basics.

What Is A Pillar Page?

A pillar page acts as an index of a particular subject that shows (and links to) related information that the reader might want or need. A pillar page cannot have all the information about a single topic, so it has to be spread on other pages.

For example, a blog post focuses on a topic with much information. For SEO, the blog post should include links that create a network for the search engines to crawl the content further. Even a homepage or product or service page can be tied to a pillar page.

Pillar pages are a valuable part of a content strategy. You can write about a topic and narrow down the post with relevant material. A pillar page surrounded by associated content can allow site visitors to dig deeper all in one place—your post.

How Do You Create A Pillar Page?

A pillar page should include a broad range of keywords, be useful to readers and promote taking action. Here are some important things to remember while creating a pillar page:

Read more: Why Do Pillar Pages Matter For SEO?

From Google and Facebook, I Learned Why Every Ecommerce Store Should Focus on SEO

Search Engine Optimization (SEO) has become a buzz word over the last few years. Many areas of online business have been implementing solid SEO strategies for a while, but ecommerce is still slow to join the rest. Ecommerce stores have been trained to use paid methods, like Google Shopping Ads, Facebook Ads and other social media ads to get people to click through to their store. However, with the ever-increasing cost it takes to acquire new customers, ecommerce store owners should get on board with SEO and develop a solid content strategy for long-term growth and reduce their cost to acquire new potential customers.

The one-legged stool

As I mentioned earlier, the cost of bringing new customers to your ecommerce store is going to keep increasing. If your store is solely reliant on paid traffic, let’s say from Google Shopping, and Google decides you violated one of the many advertising policies, all your traffic dries up and you’re out of business. No traffic means no sales and no sales means you’re out of business by the end of the month.

Relying solely on paid traffic channels is like having a one-legged stool. It’s a lot more secure for the health and longevity of your business to have more legs under the stool, in case one leg gets taken away from you. SEO is one of those legs you need to apply. Not only is it free traffic, but as long as you provide valuable information for the readers, there’s no risk of being removed in the same way paid channels can shut you out.

The results of a well-executed SEO and content strategy take time. Often, an ecommerce store won’t see significant organic traffic for 6 to 12 months after publishing those first pieces of content. But if you keep implementing and producing solid, helpful content, the effects compound over time.

I got banned from Google and Facebook

I share all this from my own experience as an ecommerce store owner. I relied solely on Google and Facebook ads to get traffic and for some unknown reason back in early 2019 both platforms decided I had violated a policy. After that point, I couldn’t get back in their good books.

Read more: After Getting Banned From Google and Facebook, I Learned Why Every Ecommerce Store Should Focus on SEO

The Greatest Challenges & Threats in SEO

Insights from our recent State of SEO Survey report show that although the last year began with uncertainty across the industry, SEO is now more in demand than ever before.

Even so, it is not without its challenges. What issues are SEO professionals facing — and moving forward, what are the threats that might block success?

We surveyed over 2,800 SEO professionals about their experiences in SEO over the last 12 months. Keep reading to find out:

What the biggest challenges were in the last 12 months.

Whether SEO results trended better or worse over the last year.

What SEO pros perceive as the industry’s greatest threats in the years ahead.

What Were the Biggest Challenges in SEO Over the Last 12 Months?

At the start of the pandemic, there was a lot of uncertainty for everyone as businesses tried to navigate an unprecedented situation rife with real-world shutdowns, a near-instant shift to digital, and massive changes in consumer behavior.

As the pandemic unfolded many businesses had to pivot quickly in order to survive. Some struggled while others thrived as digital and ecommerce growth accelerated by several years.

Early in the pandemic, budget cuts were the biggest challenge for SEO professionals, as indicated by 37.6% of survey respondents.

Strategy issues (34.8%) were also a significant challenge in the SEO industry, as was a lack of resources (32.9%).

Read more: The Greatest Challenges & Threats in SEO

5 common pitfalls to avoid so you maximize your keyword strategy’s business impact

As an SEO agency, you already know the role that keyword research plays in understanding the business opportunities of your clients and how to gather hundreds and hundreds of keywords for your SEO campaign.  

But how do you go from a large list of keywords to an articulated, coherent, data-driven set that ensures you’ve zeroed in on the objective and know where you’re heading?  

Jumping straight to execution, crunching tactics and tasks might work in the short-term, but without a well-defined strategy in place, the risk of wasting client resources and, ultimately, trust is high.   

And you’ll know a strategy is good when you trust it to leverage your performance and generate results for your clients while ticking all the following boxes:  

Having a diagnosis which details the challenge to be solved. This helps you narrow your focus to a clear, simple problem that your client faces. Deciding on a guiding policy that defines the approach you follow for solving the problem. Developing a set of coherent actions: the tactics you’ll use, step by step, in accordance with your approach to get the best results and solve the problem. This logical structure, called the kernel of strategy, can help your SEO agency at every stage of campaign development, but for the scope of this article, we’ll be looking at how to refine the guiding policy by avoiding common keyword strategy pitfalls.  

Let’s take them one by one, so you discover new ways to get the most out of your keyword list and set yourself up for success:  

Pitfall #1 You include branded keywords in the mix Branded organic traffic is not SEO traffic.  

The navigational keywords related to your client’s website or other websites (even competitors) won’t be valuable for your SEO campaign, as you can’t directly influence them. Plus, your client owns all the branded keywords, and they’re using other channels to amplify them (marketing campaigns, advertising, paid search, etc.). You don’t need rank tracking or SEO for that.  

Mixing the two will muddle your data and will make your client’s position in the search landscape seem better than it actually is — which, in turn, will alter the strategy and your desired objectives.  

Read more: 5 common pitfalls to avoid so you maximize your keyword strategy’s business impact

Global Agencies SEO Services Market Report 2021: Market is Expected to Reach $83.7 Billion in 2025 at a CAGR of 19.6%

The global agencies seo services market is expected to grow from $37.84 billion in 2020 to $40.92 billion in 2021 at a compound annual growth rate (CAGR) of 8.1%. The market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%.  

The agencies SEO services market consists of the sales of SEO services and related goods by agencies or companies that provide search engine optimization services for businesses. These establishments are the entities which provide both on premise and cloud-based deployment SEO services and charge their clients based on man-hours, results based, and click based among many other models. Only goods and services traded between entities or sold to end consumers are included.  

Companies operating in agencies SEO services market are using “Zero-Click Search Results” to increase their appearance in the search results and this is a major trend in the agencies SEO services market. Zero-Click Searches alludes to a search engine results page (SERP) which answers the query directly at the top so that the user doesn’t need to do any further clicks to complete the search. A zero-click search is one that fulfills the search intent at the top of the SERP.  

According to the Search Engine Journal, 34.4% of all desktop searches result in no click while 62.5% of users never click search result links on mobile. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results that searchers don’t really need and to satisfy the user intent faster. Zero-click searches include database-style searches, dictionary and encyclopedia-style searchers, and map direction style searchers.  

The agencies SEO services market covered in this report is segmented by service type into online services; offline services. It is also segmented by subscription into monthly; annually and by end-use industry into professional services; IT services; e-commerce; hospitality; recreation; real estate; others.  

The number of people using smartphones and internet services is increasing rapidly, especially in developing countries and this factor is expected to drive the market for agencies SEO services during the forecast period. For instance, in January 2020, the numbers of smartphone users in the world were 3.50 billion accounting for 45.12% of the world’s population.  

Read more: Global Agencies SEO Services Market Report 2021: Market is Expected to Reach $83.7 Billion in 2025 at a CAGR of 19.6%

The importance of SEO in business

Search Engine Optimization (SEO) is the process where you aim to increase the quality and quantity of traffic to your website through organic search outcomes. When a search engine like Google ranks your website on the first page, you will receive more visibility. This means that you get more visitors, increasing your revenue.  

If the Seo ranking is high, customers consider your brand as trustworthy. SEO also improves the user’s experience making it easy for clients to interact with your site. Read on to discover why SEO is essential to your business.   Visibility and rankings. Users tend to choose the topmost items that search engines display when searching for a product or service online. If you rank high in search engines, the visibility to the potential customers becomes high. If your business receives more visits or views on search engines, the number of customers likely to purchase from your brand becomes high. As such, it is essential to incorporate SEO into your marketing strategy to increase your visibility.  

Web Traffic. In simple terms, this means that if potential clients cannot find your website, the chances of missing opportunities become high. To increase your organic search engine traffic, consider optimizing your site for SEO. This will, in turn, increase the number of visitors to your site. SEO also allows you to target specific audiences, improving your chances of increased sales. Audience targeting makes your clients feel unique and more willing to buy from you.  

Trustworthy. If your SEO score is good, you will appear in several search engines. SEO optimization will earn you a positive appeal and increase your visibility. Combined with excellent user experience, these characteristics will earn your trust with potential customers.  

Customers are more likely to refer a company they trust to their friends and family. Every start-up brand requires referrals to grow. As such, it is essential to create trust with potential clients.   

Growth. SEO is essential to the development of any business, whether small or already established. As earlier mentioned, if your brand ranks higher on the search engines, the more traffic the brand receives. An SEO-optimized website will attract more traffic, generating more leads. If you satisfy the needs of these customers by providing quality products, you will experience gradual growth.  

Read more: The importance of SEO in business

The Wild Web: How SEO Can Attract, Engage and Retain Consumers for Brand Building

In our connected world, almost every organization has an online presence they rely on heavily to support the bottom line. Amid the ongoing crisis, that hasn’t been more true than now. While the web can streamline endpoint processes like sales, it also functions as a critical gateway for customer engagement. That’s why companies need to place increased emphasis on their online presence for brand building – and where SEO tools can make all the difference.

SEO has always been a critical tool for optimizing a company’s brand online in order to drive leads into the sales funnel. However, in light of recent events that have made brands’ online presence the main channel of customer engagement, we need to ensure we are pivoting and shifting strategies to meet consumer needs in this new reality. With a crowded landscape and more content competing for consumer attention than ever, it’s vital that brands leverage SEO technology to ensure they’re maximizing brand awareness online in order to continue generating revenue by converting leads into loyal customers. Here’s how:

Encourage new customer recruitment and acquisition

Building a brand starts with converting audiences from being “new visitors” – checking out a website to learn about the company – to a “brand visitor” – visiting the webpage because of what they know about the company. This means increasing the volume of non-brand-traffic, which can be done by leveraging SEO insights to understand what consumers are searching for and finding the best route to exposure to rank high in their searches. And the more familiar consumers are, the more likely they are to keep coming back – a recent study from Econsultancy found 82% of consumers click on brands they are familiar with first before looking at other options. With exponentially more brand options to turn to than ever, a sense of familiarity and consistency will help you create an engaged and loyal customer base.

Read more: The Wild Web: How SEO Can Attract, Engage and Retain Consumers for Brand Building