All posts in Search Engine Optimization (SEO)

Enhance your SEO Strategy with Digital PR

Curiosity is the hunger of the human mind. A person might be browsing the web looking for information at this very moment. Perhaps, it is also the reason you’re here!

Before you think we are calling you out, the reality is that it is truly mind-blowing how technology has made it easier to access reliable information with just a few clicks.

This has grown even more as the pandemic forced us to adapt with the ‘new normal’. According to the 2021 e-Conomy report for Southeast Asia by Google, Temasek, and Bain & Company, there has been a 12-million increase of digital consumers in the Philippines during the first half of 2021 alone. Closer to home, it also revealed that Google and Facebook are among the platforms Filipinos spend the greatest amount of their on-screen time on, both reaching millions in terms of total visit numbers.

The Google Year in Search also revealed that the Filipinos are more eager and involved in the digital market with searches concerning digital banking accounts, contactless payments, and brand comparisons. This poses an opportunity for brands and organizations to expand and stay in touch with the public.

Quite literally, brands and organizations can turn every one billionth of a second to an advantage. The question is, how can they be better at using that advantage and becoming searchable?

With search engine optimization, of course.

What is SEO?

According to Oxford Languages, search engine optimization or SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”.

To paint a picture, SEO is an arrowhead that helps lead consumers to content about your brand or organization when they search for particular information about it. The solution that SEO provides is simple: providing the public with the right information at exactly the right time they’re searching for it.

However, the internet has become cluttered with content. For your brand to truly reach your target market, your SEO needs to be strategic and effective. Implementing an effective SEO strategy ensures a significant number of quality website traffic, allowing brands and organizations like yours to be more visible in the digital space. Since people increasingly rely on the internet for information, making SEO a fundamental part of your digital marketing campaigns is certainly worth the effort.

Getting started with SEO

In crafting an SEO strategy, it is important to note that the main purpose of a search engine is to deliver the most relevant results to a search query. Brands and organizations must learn how to produce meaningful and smart content on online platforms to push themselves at the top of the results page. In order to achieve this, we further delve into the best practices and techniques in SEO.


Keywords are words or phrases that people likely type into their search engines when wanting to look for information about a certain topic – in this case, your brand. Using the right keywords in your content affects the website traffic it attracts. An effective SEO strategy is mindful of the consumer’s experience in using keywords.

Read more: Enhance your SEO Strategy with Digital PR

How to Improve Your Search Engine Rankings for 2023

Search engine optimization (SEO) improves a website’s ranking on search engine results pages. It can be intimidating, especially regarding keeping up with ever-changing algorithms and best practices in 2023. To help you stay ahead of the competition, we’ve outlined five key areas that will boost your SEO rankings: keyword research, on-page optimization, technical SEO audits, link-building strategies, and content marketing techniques. With these essential steps at your disposal, you can expect improved organic visibility for your site this year!

Keyword Research
Keyword research is an essential part of any successful SEO strategy. It helps you understand what your target audience is searching for and how to optimize your website content to meet their needs. By understanding people’s search terms, you can create content that will rank higher in search engine results pages (SERPs).

When it comes to keyword research, there are several steps involved. First, you need to identify relevant keywords related to your business or website topic. You can use tools like Google Keyword Planner or Moz’s Keyword Explorer to find popular keywords with high search volume and low competition levels. Once you have identified a list of potential keywords, it’s essential to analyze them further by looking at the average monthly searches and estimated cost-per-click (CPC) values associated with each one. This will help you determine which ones are worth targeting for optimization in 2023.

Once you have chosen the right keywords for your SEO campaign, optimizing them on your website pages and blog posts is time. This includes adding the targeted keyword into titles, headings, meta descriptions, and body copy throughout each page of your site – ensuring that everything reads naturally without sounding too “keyword stuffed” or spammy. Additionally, ensure that all images include alt text tags containing relevant keywords and internal links pointing back from other pages within the same domain name whenever possible – this will help boost rankings even further!

Read more: How to Improve Your Search Engine Rankings for 2023

Why Your Business Needs SEO Optimization

The need for SEO optimisation is increasing. As consumers use the internet for almost everything and the market becomes highly competitive, even the most traditional businesses understand that they need to accelerate the shift to digital. SEO optimisation is considered one of the most effective and cost-effective methods to understand and reach customers to stay relevant and gain revenue.

Many companies all across the world know (or think they know) that they need SEO to grow barn awareness and improve visibility. However, using SEO in your marketing strategy delivers a vast range of benefits. While some businesses still avoid investing in quality SEO optimisation, Let’s explore key reasons why you need to consider this step in your marketing:

Organic Search is the Top Source of Website Traffic
Organic search is an essential part of most businesses’ website performance. It is also a crucial element of the buyer funnel and getting users to the stage when they are ready to buy your products or services. Today Google owns the lion’s share of the search market in contrast to its closest competitors like Yahoo, Yandex, and many, many others.

Even though you may think that other platforms don’t contribute to a brand’s visibility, the truth is that Google owns a considerable portion of the overall user search market. Google is the leader in the industry, and it is a valuable point to consider.

Read more: Why Your Business Needs SEO Optimization

How to incorporate social media into SEO strategies

To increase brand awareness and drive more quality traffic to their websites, marketers should invest in search engine optimization.

Marketing teams use SEO to increase a website’s visibility when people search for products or services. Most people use search engines to find what they need, and they are more likely to buy from or engage with a brand that shows up high on search engine ranking pages (SERPs). When done correctly, SEO can help marketing teams rank higher on SERPs and see increases in traffic and its quality.

Marketers have myriad ways to work on a website’s SEO, including access to various channels and tools. However, to improve the chances of showing up on SERPs, marketing teams need a good content strategy in place.

Blog content, links to internal and external sources, optimized meta descriptions and social media can help improve SEO. Social media is critical to a brand’s content strategy, as it serves as a channel to share content, connect with an audience, build awareness and drive traffic to a website.

Explore how an organization can incorporate social media into its overall SEO strategy.

How does social media affect SEO?
Social media does not directly contribute to how SERPs rank content. However, link sharing across social media platforms increases brand exposure and influences SEO.

Social media can indirectly increase search visibility and organic search rankings through social metrics and signals. Metrics like shares, likes and comments help build trust, customer loyalty and brand awareness. Additionally, these metrics indirectly elevate online visibility and traffic, which search engines look for to evaluate a brand’s online reputation and influence SERP rankings.

Effective search requires a marriage between content and context. Search engines see sites as reputable if they have an SEO strategy and traffic driven to them regularly from various sources, including social media platforms.

Read more: How to incorporate social media into SEO strategies

Why Everyone In Your Business Wins With SEO

We know that there are many reasons to focus on SEO from a commercial standpoint.

Working on your company’s SEO can help raise the quality of your website, your brand reputation, and your conversions.

But what about the impact on your team?

Having a good SEO strategy in place can actually benefit your company in other ways.

Colleagues’ jobs can be made easier.

They may be equipped with new skills.

It may even help prove the worth of their work.

How SEO Can Positively Impact Other Marketing Channels
There are many important ways in which SEO can impact other marketing channels.

But let’s take a look at how it can help those teams meet their personal and team goals.

A good SEO strategy will never be in isolation from other marketing channels.

Pay-per-click (PPC) advertising, for instance, goes hand-in-hand with SEO. Both channels’ leads need to talk to each other, or there’s going to be a financial impact.

The benefits go beyond money saving, though. SEO is a far-reaching specialism.

We need input on many other teams’ work: brand marketing, CRM, and paid media, to name a few. Through this, SEO can help to unify projects.

Read more: Why Everyone In Your Business Wins With SEO

Which Is Better For Ecommerce: On-Page SEO Or Link Building?

Today’s Ask an SEO question comes from Taha in Chicago, who asks:

My question is on ecommerce SEO. Currently, I am working as an SEO Executive for an ecommerce brand. They have zero content on the site and their total backlink profile is around 1,000 links (which is nothing compared to competitors).

Which area should I focus on first in order to rank category pages? Should I go for the content and on-page optimizations or create backlinks to compete with my competitors’ profiles?

Taha, great question.

The short answer is: you should start with content and on-page optimization.

Now, let me give you the long answer, which applies to more than just the category pages you mentioned.

Start With On-Page SEO
Backlinks are important and we know they are part of the ranking algorithm.

However, you must have optimized content on the website so the search engines know what to rank your website for.

Below is a brief checklist on what to focus on in terms of on-page optimization before you start investing time in link building.

  1. Determine Your Keywords & Themes
    If you haven’t already, spend some time identifying your keywords.

Go from broad to narrow as you create your list, but keep in mind that relevancy is the most important consideration.

Even as you identify broad terms, though, they should still be targeted and relevant to your categories and products.

Read more: Which Is Better For Ecommerce: On-Page SEO Or Link Building?

Why Having A User-First Approach To SEO Is Important

In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information to human visitors.

In the past, it was easy to understand why. You could cram your page with keywords, slap on a few meta tags, and voila! Your page was on the first page of search engine results.

Google rightfully recognized this wasn’t the best way to provide top-quality answers to search queries, so it adapted its algorithms. Evidence of Google’s interest in improving user experience (UX) is found with updates like Panda in February 2011, Core Web Vitals, and other core updates that happen regularly.

That’s not to say you can completely forgo aspects of traditional SEO and that keywords no longer matter. Search engines still take foundational SEO attributes into account.

But organic search now also depends on implementing a user-first approach.

So how do you do that? Here is a list of five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings.

Read more: Why Having A User-First Approach To SEO Is Important

Web hosting for SEO: Why it’s important

Want to know an easy way to speed up and improve the overall performance of your website?

Invest in good hosting.

Ignorance is no longer an excuse for any company to use a cheap web host.

Website performance is a critical element that can help improve your rankings, traffic and conversions.

This guide will cover everything you need to understand about why web hosting is important for SEO.

What is website hosting
A website hosting service provider, or web host, is a service that offers the technology required for a website to be viewed online.

Think of a web host as the home base of your website. Websites or webpages are stored on special computers called servers, and through the server your webpages get connected and delivered to internet browsers.

So, when users want to view your website, all they have to do is type your website address or domain into their browser.

When building a website, companies typically invest a lot of time and resources on design, development, digital marketing and SEO.

But web hosting is one area that tends to be an afterthought.

If you are willing to invest in making sure the website looks good and driving traffic to it, why not also ensure that the actual website is fast, functional and flexible?

Using a high-quality web host can maximize your conversion rates, along with other helpful benefits.

How web hosting benefits businesses
If you want a website for your business, then you will need a web host. Although web hosting is usually left at the back of a business’ mindset, it is crucial for your online presence.

A reliable web host can give your company a variety of benefits, such as:

  • Improved site performance.
  • Effective data management.
  • Enhanced security.
  • High uptime.

In short, investing in a reliable web host is wise – and should help grow your business.

Read more: Web hosting for SEO: Why it’s important

4 Reasons to Use Dynamic Search Ads

Dynamic search ads access your website content and deploy artificial intelligence to generate headlines, bids, and targeted search terms automatically. These easy-to-employ text ads are the Swiss Army knife of digital promotion: They work well in many situations.

Moreover, dynamic search ads (DSAs) are similar in concept to search engine optimization.

Something Like SEO

For SEO, you’ve carefully selected keywords and entities for all of your important pages. You focused on the technical side, ensuring that Google and other search engines can index your pages. You’ve also optimized the pages’ content, making them high converting.

In the end, you trust the search engine to present a specific page to a potential customer when that person submits a related query.

DSAs are similar.

When someone types a term into Google that closely matches the keywords and entities found on one of your pages, Google Ads dynamically creates a relevant ad and presents it.

Advertisers can optimize DSAs for sending traffic to a website or, if you have conversions set up, to generate ecommerce sales.

DSAs are a striking example of marketing AI. There are multiple reasons to use them.

4 Reasons to Use DSAs

No organic rankings. One of the reasons to pay for any search ad is to garner traffic for a term your website does not rank for organically — or at least not rank on the first page.

Unlike SEO, however, DSAs do not need from advertisers a list of keywords. Google Ads or Microsoft Ads do that for you.

Google could use its index of your site or a page feed to target landing pages.

The page feed takes the form of a CSV spreadsheet with a column for the page URL and a column for custom labels. Advertisers can use these labels to build ad groups within a DSA campaign.

Large business. One could argue that a well-organized, keyword-focused search campaign sending visitors to a popular, conversion-optimized landing page will outperform a DSA.

Read more: 4 Reasons to Use Dynamic Search Ads

Search Engine Optimization Market Trends and Vendors Analysis 2021-2027

The Market Abstract of Search Engine Optimization Market

According to the latest report by MarketStrides, “Search Engine Optimization Market: Global Industry Trends, Market Share, Growth, Opportunity, Size, and Forecast 2021-2027”, the global Search Engine Optimization market size share reached a value in Billion $ in 2020. Looking forward, MarketStrides expects the market to grow at a high CAGR % during 2021-2027.

As per the study sales growth of 5-10% is usually considered good for large-cap companies, while for mid-cap and small-cap companies, sales growth of over 10% is more achievable. The CAGR Ratio shows you which is the better investment by comparing returns over a time period. You may select the investment with the higher CAGR Ratio.

The report also focuses on some key growth of the report seeks to supply actionable insights into global market growth forecasts. Certification data presented within the report supported extensive primary and secondary research results of Search Engine Optimization Market. Insights from the info function a good tool to push a deeper understanding of the many aspects of the worldwide Passivating Agents Consumptions market.

The Search Engine Optimization Market Research Report provides a comprehensive overview including Current scenario and the future growth prospects. This Report gives an insight of the various important research industry data and also a future trend which helps the various industries identify the products and drive revenue growth and profitability.

What is a good 10 year CAGR?

We understand that good compound annual growth rate for sales is very much important for a company. It also assists companies to bring new products and services in the market. On the other hand, 8% to 12% can be considered as a good cagr for sales of a company with more than 10 years of experience into same business.

Read more: Search Engine Optimization Market Trends and Vendors Analysis 2021-2027

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