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The Top Elements of Effective B2B Web Design

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have:

  1. Clear Navigation

Your website’s navigation is not the time to get creative with copy or design. The navigation is a utilitarian element and you want the user to easily find exactly what they are looking for (and quickly) through your main navigation.

  1. A Homepage that Tells Your Brand Story

Always assume the user coming to your B2B website knows nothing about your company. As such, you want to take them on a journey, starting with an attractive hero image or video and a short and poignant brand statement. As the user scrolls down the page, engage them with subtle animation, short blocks of copy, and imagery to support it. Your website’s home page must give the user a reason to stay and explore further.

3. Products and/or Services Section
A section of your B2B web design must be dedicated to going into a decent amount of detail about your products and services. This can start with a product or services landing page that gives a quick overview of everything your firm has to offer.

From there, the user should have the option to go one step further and get to a page with more detail. However, when I say detail, I don’t mean a page full of long-form copy. I’m talking about concise, engaging bits of content with imagery, illustrations, photography, and/or videos to support it. You don’t need to tell the whole story, but enough of the story to educated the user so they are motivated to take action, such as filling out a form or picking up the phone.

4. Clear CTAs and Contact Page
Don’t make a prospect or client visiting your website search for how to contact you. Buttons, pop-ups, chat features, and an easy-to-find contact page are absolutely critical to any successful B2B website design.

Read more: The Top Elements of Effective B2B Web Design

The rise of the smart site: How web design is driving business growth

A new white paper from Kayo demonstrates how web design and development can drive business growth.

Kent-based technical agency, Kayo, has launched a new report, exploring how effective web design and development can drive business growth.

Entitled ‘The rise of the smart site’, the report demonstrates how your website can act as your most powerful business development manager, if harnessed and optimised correctly as part of a wider web strategy.

The report highlights how against a backdrop of ever-evolving customer expectations, a growing number of channels and routes to market and competitors on all sides, your website is a hugely powerful tool to help build brand awareness and drive business growth.

Read more: The rise of the smart site: How web design is driving business growth

The Role of JavaScript in Web Development

Web development is a broad field, bringing with it an enticing array of different challenges. Indeed, I think my peers would agree that one of the role’s many appealing qualities is its inherent variety. On any day a developer might be tasked with: building the layout of a new web page, requesting and manipulating data from a server, coding interactions and animations, or one of any number of other interesting challenges. That mix of responsibilities requires a developer to understand and implement a range of different mark-up, scripting and programming languages.

For the uninitiated, a quick primer:

First of all, and essential to the web, is Hypertext Markup Language (HTML) which provides the semantic structure and content of each page. HTML is the heart of a web page, allowing us to inform the browser that we intend to display a paragraph, a list, an image, or one of a number of other content elements. Moreover, the HTML contains the specific content that each of these elements should show to the visitor.

Following on closely behind are Cascading Style Sheets (CSS), which allow us to style the aforementioned content. Using CSS we can make the paragraph a different colour, adjust the spacing of the list, or increase the size of the image, amongst myriad other possibilities. Background colours, rounded borders, shadows, spacing between elements; all these things and more are specified with CSS. HTML tells the browser *what* the content is, and CSS tells it *how* it should look.

Furthermore, as websites increase in size and complexity, we typically make use of a database to store content and other useful data. This is where “back-end” or “server-side” languages enter the picture, so named because they run on the server rather than in the visitor’s browser. For this there are a range of choices — including Perl, Ruby and ASP — though we do the majority of our work in PHP, which powers platforms such as WordPress, Laravel and Drupal.

With the aforementioned covered in brief, today I would like to focus on Javascript (JS), a very useful and increasingly flexible language. Like HTML and CSS, JS typically runs in the browser and, traditionally, has been used somewhat sparingly to enhance the functionality of a page. This might mean powering a carousel of images or displaying an interactive calendar. However, more recently the development landscape has exploded with front-end JS frameworks such as Angular, Vue and React whose purpose is to provide a more convenient and structured way of implementing JS in the browser. Practically speaking, this means a smoother, more interactive experience for the visitor and, in theory at least, a neater, more logical approach for the web developer.

As if that wasn’t enough, JS has been broadening its horizons and, like PHP or Ruby, it can also be used as a server-side language via applications such as Node.js. These developments have opened up the potential to have entire web applications written in JS. This rapid growth has seen a surge in demand for developers with deeper and broader JS knowledge. With many of the web’s biggest players (such as Facebook and Netflix) using frameworks like React, it has become clear that JS is here to stay.

Read more: The Role of JavaScript in Web Development

 

Revolutionizing the web development sector

IoT is undoubtably a big tech-wave in the web development landscape. It clearly defines the smart and well-connected devices. Whenever any new technology is introduced, it definitely impacts the tech world. Similarly, IoT has profoundly impacted every sector – be it web design, development, or mobile app creation. All of these sectors are affected by this latest technology.

Understanding the impact of IoT on web development

It is entirely the responsibility of web development services to ensure that the complex architecture of IoT functions smoothly without a glitch.

Web developers are required to have an in-depth knowledge of programming and database management. They’ve to stay abreast with the modern tools and technologies by bidding farewell to the traditional web development services. This contributes towards the overall growth of dedicated programmers.

IoT projects have higher turnaround time owing to its complex multi-layered architecture. With the help of competent web and IoT solution development teams, things will be done at a fast pace. You need to adopt a hybrid approach of development for the completion of IoT projects in a timely manner.

Hybrid development teams appear to be a reasonable option compared to the static exclusive teams. They can create clean and user-friendly interfaces so that robust code and hyper-connectivity with multiple operating systems, devices, networks can operate seamlessly in cooperation.

Friendly user-interface: When it is about developing an intuitive web-based UI for an IoT app, it has to be clean, interactive, and fast. Apart from that, designers should deploy the latest web designing practices. One more thing, you should make sure that your IoT based design is mobile compatible, so that smart device users can make the most out of it.

Solid backend: With the help of the robust backend design architecture, the communication between users and IoT devices can be enhanced. Every device has a different set of capabilities, commands, and data that works just the way users want. A good backend transmits and receives information and facilitates clear communication for the users.

Power management: The first thing that comes to mind when you hear about IoT devices is wireless operation or battery-powered devices. This demands an effective power management for them. When heavy programs are running in the backend, they consume maximum battery that leads to less user communication. So, the new layout should have a design that reduces power usage.

With the increasing popularity of IoT in our daily lives, web development has now become the most demanding field in which companies invest in-depth research and development.

Read more: Revolutionizing the web development sector

 

The Basics Of Web Development That Will Shorten Your Time

Web development means building and maintaining websites and is the work that takes place in the background and that allows a website to have an impeccable appearance, fast operation and good performance to allow the best user experience. Web developers are like goblins with powers: you never see them, but they are the ones that make everything well and work quickly and efficiently. And you surely want to be the best one! These are things which can help you in achieving that.

More open rating

A factor that is also valid that stands out is the constant demand for more open qualification of professionals in the development area, a few years ago it was enough to have knowledge in the programming language to develop good projects, nowadays what is observed is a potential need for knowledge in programming logic, statistics and business.

This does not necessarily mean that the developer has to be a manager, but only that he must be a professional capable of interacting with other professionals from different areas, to the point of being able to adapt and develop his projects in a more assertive manner for the businesses of a given company.

Read more: The Basics Of Web Development That Will Shorten Your Time

Know About Role of PHP In Web Development

It is a well-established fact now that for any company to flourish it needs to have its presence on the digital platform. While social media can be the right place to attract some attention but it does not establish a brand image of that company without a proper website. As a result of this businesses are hiring the best web development company to ensure that they get the website designed that would allow them to get as much traction as possible.

There are several technologies that are available in the market for developing a website but most of the developers use PHP as the technology for website development. This has resulted in a significant rise in PHP development companies. There are several reasons that PHP is the choice of web developers for creating a website.

In this article we will look into the role of PHP in web development and why developers at any custom software development company prefer to use PHP for developing a webpage.

Role Of PHP in Web Development

As mentioned earlier PHP is a server-side scripting language, which means the client only receives the output since the processing happens in the server. The processing is done by using the resources of the server before sending the output. This is in contrast to languages like JavaScript in, which the language is processed on the computer of the client and the resources used are from the computer and not a server.

Read more: Know About Role of PHP In Web Development

Responsive web design: What it is, and why you need it

In fact, if you check out Quikclicks, Australia’s leading web design agency, you’ll be able to see what a well designed and captivating web page looks like! It’s important to note that the professionals are there to handle the detail for you, allowing you to focus on the business and your goals.

What Is Responsive Web Design?

Responsive web design uses the availability of data storage to allow the website to access a multitude of images and potential layouts. This results in the ability, via coding, for the web page to fit the screen it is being viewed on.

You probably know how frustrating it is to view a web page on a cell phone and have to keep scrolling to left and right. The idea behind responsive web design is to avoid this, the page will fit the screen you’re holding, regardless of what size that is.

In the past, this would only have been possible by creating multiple websites. A mobile device would have to visit a different site to the desktop one. This made creating websites more complicated and keeping all sites up to date time-consuming.

Read more: Responsive web design: What it is, and why you need it

8 Web Design Principles to Know in 2019

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good.

Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about the principles of web design, the better results I’ve gotten.

Here are 8 effective web design principles you should know and follow.

  1. Visual Hierarchy

Squeaky wheels get the grease, and prominent visuals get the attention. Visual hierarchy is one of the most important principles behind good web design. It’s the order in which the human eye perceives what it sees.

Exercise. Please rank the circles in the order of importance:

visual hierarchy circles

Without knowing anything about these circles, you were able to rank them

easily. That’s a visual hierarchy.

Certain parts of your website are more important than others (forms, calls to action, value proposition, etc.), and you want those to get more attention than the less important parts.

If you website menu has 10 items, are all of them equally important? Where do you want the user to click? Make important links more prominent.

Read more: 8 Web Design Principles to Know in 2019

Your Next Website Redesign: 6 Trends to Embrace Now

Are you planning a website redesign or overhaul in the next year?

Your instinct might be to browse competitor websites, take a look at templated themes designed for your industry, or stalk Pinterest or Instagram for current designs that speak to you.

While this strategy would result in a beautiful and functional website, there’s also value in looking to the future.

What design elements, layout styles, or functionalities will be the most impactful now, but also in the months and years to come?

A website can function as a work of art, but its primary purpose is a selling tool.

Visitors need to land on your site and complete an intended action, whether that’s signing up for a newsletter, making a purchase, or filling out a contact form.

The way visitors engage with and respond to website designs changes over time, sometimes dramatically.

Ten years ago, it was accepted that you would have to navigate a minefield of popups just to load a page.

Read more: Your Next Website Redesign: 6 Trends to Embrace Now

 

Top website Design and development Guidelines for 2019

Website designing is the process of creating websites. It requires many skills and techniques to create and maintain website. Many web designers are not care about design standards. But it is important for web designing.

In today’s market, it is important to have online presence. An interactive website is must for digital presence. Unluckily, internet is crowded with poor website designs which miss both technical and content mark. Some web designers have lack of understanding of programming languages. Now it is time to stop the bad websites.

This article will provide you some guidelines for designing a good website. Best web developers always keep in mind the guidelines and certain set of rules.

A good website is the basic requirement of every Company. A website is designed according to the customer’s requirements. Our company provides custom software development service so that we are able to create a customized website.

Guidelines for web design and developers
For designing a website, website designers require various techniques and guidelines. They can create a good website by following these guidelines. Custom web development software helps the web designer to easily create a website.

Below are the guidelines to keep in mind while designing a website:-

1. Immediate Page Loading

Visitors never wait with patience for a website to load. If your website is slow and takes a long time to open then it can’t be considered as an ideal website. Therefore, design your website by using quick loading rates. High conversion rate is another benefit of designing a fast loading website.

2. Mobile- Friendly

In the world of smartphones, ensure that you create a mobile-friendly website. Designing a responsive website that loads perfectly on any mobile is the best way to win the user response.

3. Responsive designs

Responsive design is the contrast of programming and device which is difficult to add after a specific website is designed. It is mainly a part of a redesign. That is why it is a compact, not a Company standard. Responsive design has been regularly changed over the years.

Read more: Top website Design and development Guidelines for 2019

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