TotalWeb Partners Blog

3 Keys to Successful Social Media Marketing

There’s no doubt social media has become an important channel for business growth. According to a Pew Research Center survey, 68% of U.S. adults are Facebook users and more than half of U.S. adults use the platform several times a day.

Most Americans also rely on social media to shop and inform themselves about products and services, including mortgages. The problem is relatively few credit unions are fully taking advantage of this trend. They may have social media accounts, but many fail to leverage these platforms to create targeted messaging to cultivate members for life.

Read more: 3 Keys to Successful Social Media Marketing

Nine Web Development Trends to Comprehend

Nowadays if you want to grab and maintain your customers’ attention, it is imperative that your website and social media pages boast dazzling design and fantastic functionality. You can spend hours crafting the most informative blog post, but when your website does not offer a first-class user experience, it will go unread.

So, to make sure that you meet and exceed your potential customers’ expectations you have to find a way to integrate these nine trends into your web development and marketing campaigns.

Being Accessible to All

For way too long websites have many times failed to include users with disabilities such as vision or hearing impairments. So, as part of your SEO marketing campaign it is strongly recommended that your web development crew ensures that your website is in compliance with the Web Content Accessibility Guidelines (WCAG).

SEO Landing Pages Using State-of-the-art Design Elements

Gone are the days where the landing page of your website must have big chunks of text. As Google’s search algorithms are starting to pay more attention to user experience, there is no longer a need for your landing page to be weighed down by so much text. After all, Internet users do not even read a third of what is written on your web page. Instead, be sure to use different web design elements that will guide your potential customers to improve the user experience.

Google Fonts

What is not to like about something free, right? Well, apart from being free, Google fonts let you add unique typography to your website. On top of that, there are more than 130 languages to choose from! Though, what makes Google fonts such as great resource is that it will boost the loading time of your website as well as its performance.

Read more: Nine Web Development Trends to Comprehend

Digital marketing beyond just managing social media accounts

Digital marketing specialists, also known as digital marketers, which some also refer to as online managers, play a vital role in the development of a country’s economy because every company must have marketers, sales executives and business developers. These groups of executives are like the heart of a business. As the world is moving fast digitally, the duties of business development, sales and marketing gradually shift into digital marketing. Most people think that digital marketing is just about managing social media, but that idea is completely wrong. Digital marketing requires a strategy that will encompass all the online assets of a company and creating a brand story that will pull target audience.

Many people have got their hands burnt because of some so-called digital marketers. These are people who just collect money from individuals and organisations and promise things they cannot achieve, thereby failing. When this happens, distrust sets in and one begins to wonder if digital marketing is not another fraud.

The soreness of digital marketing comes from the inability of prospective clients to have trust in using digital experts because of their experiences. What we the real digital marketing experts and agencies are doing is to ensure the delivery of maximum result and educating the public on the importance of digital marketing. We are creating more avenues for people to learn and understand the great wealth and opportunities embedded in digital marketing as well as the great impact it can have on our economy.

Can you give an insight into the functions of digital marketers in a modern society?

A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A digital marketer may also be responsible for managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter, Instagram and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Read more: Digital marketing beyond just managing social media accounts

 

Know about the current trends in web development

In case of web development, you may have probably heard that the only constant is the change. It is an industry-defining statement as web development keeps on changing. User expectations are evolving rapidly, and it is quite essential than ever before to create digital experiences which are more engaging, intuitive and fun.

Custom web development is evolving rapidly. Content needs to be easily accessible from anywhere, in real-time and also on mobile devices. New programming languages and frameworks are coming into foray to facilitate this requirement.

One of the key reasons for all these years of change and latest trends is that, in order to succeed, you need to play along with the current trends rather than ignoring them. You can easily do this by exploring the recent development and seeking ways to integrate these trends which apply to you, sooner than others.

Mentioned below are the current trends in web development.

1. Rise of Chatbots
Being directly connected to users has become quite significant. Chatbots, whether they are oral or written conversation software, allow the websites to be easily contacted at any time. They allow to continuously maintain the customer service. The evolution of chatbots has provided with brilliant capabilities like answering the most common queries, redirecting the customer to information pages, and even assist them in completing a transaction.
As the customers are getting better accustomed to their presence as well as ways of interact the emergence these chatbots, they will be expecting all the websites to have them. Web development services need to work more on including chatbots on their web development projects.

2. Emergence of Progressive Web Apps

Mobile phone usage has increased significantly with apps accounting to be the consuming prominent portion of the time spent on the smartphone. It would be logical that the use of a particular format which is similar to web application will be welcomed by the general users.
The progressive web apps are essentially applications which take advantage of a plethora of features of an internet browser which has a mobile application interface. This technology has many inherent advantages like the ability to work offline, good reliability, virtually no load time and the ability to receive notifications. Progressive web apps can easily be designed much faster than mobile applications, easier to deploy and maintain as well as work for all users, that makes it good for both the user and the developer.

Read more: Know about the current trends in web development

 

Why Retailers Need to Care About Web Development Platforms

Brands are struggling to build and grow customer loyalty in an increasingly complex omnichannel environment. According to Wanda Cadigan, VP commerce, Sitecore, many are struggling with mobile enablement, in addition to the ultimate vision of delivering a uniform experience over every customer channel imaginable.

For example, in the UK, there might be a really cool and exciting mobile app that allows customers to shop with one click, personalises their recommendations, and allows them to organise returns easily, possibly built on a proprietary platform. But in the U.S., perhaps this same platform either doesn’t exist or a similar experience is built on a completely different platform. And when you deal with that in two markets, imagine what complexity emerges when you’re active in 30-40, or 130-140 markets around the world?

What if a brand worked differently in every market? The customer experience wouldn’t be universal and would cause many frustrations for both the brand and its customers. The more platforms that are used, the more difficult it is to provide your customers with the consistent, high-quality experience they demand across all your markets.

How does this problem emerge? Well, often siloed systems are deployed in a market to meet specific needs. You want to do something specific in France? You buy and deploy a service locally, which unfortunately may or may not talk to the system that runs the rest of the business’ operations, and may not be available in the UK, Germany, the U.S., or other markets. In many cases, the systems deployed may only support specific countries, due to limitations in currency support, language support, local tax frameworks, and more. This makes scaling a consistent brand experience difficult.

Even more challenging is the fact that often brand experiences that are tailored and owned in-market (only sometimes abiding with global brand guidelines) can be impacted by being delivered on different systems or platforms.

Read more: Why Retailers Need to Care About Web Development Platforms

 

5 ways to enhance your marketing images on social media

Humans are visual creatures. Half of the human brain is designed to process visuals, more than the other senses such as touch and hearing. The brain is able to identify images in as fast as 13 milliseconds, and humans are able to remember more than 2000 pictures with at least 90% accuracy. So if someone sees a beautiful or a haunting image, they’ll won’t likely forget it.

In the age of social media, a picture is truly worth a thousand words. If you want to stand out, you must have really compelling visuals in your arsenal. Online consumers are said to retain only 10% to 20% of information, but when plain text is paired with visuals, they are able to remember 65% of the information. Another study revealed that content with photos or infographics registered a 94% increase in page views compared to non-visual content.

With billions of social media content out there, it is important that as marketers and content producers you are able to draw attention to your social media images, or people are going to forget about you.

Here are the best practices for visual content to get you started on improving the overall look and feel of your social media channels.

Use dynamic colour schemes
Using key colours that enable consumers to easily identify your brand or company is great, but that doesn’t mean you are stuck with blues or reds. Colours convey not just your logo, but also warmth and emotion. They set the mood and the atmosphere. While key colours help make branding more consistent, you don’t want to risk being too predictable.

A study on the impact of colour marketing found that 90% of snap judgements are made based on colour alone. This shows just how important colour is in social media design.

Instead of the flat colours, use light and dark gradients for a more unique feel. Evaluate whether you should go bold and bright or a little subdued. The key here is to be dynamic, allowing your brand to surprise even your most loyal fans. In order to get someone’s attention on social media, you must always keep it fresh and relevant. Keep your visual content consistent and exciting, and let your choice of colours do the trick for you.

Read more: 5 ways to enhance your marketing images on social media

 

5 Best Online Front-End Web Development Playgrounds

As much as I love offline web development editors and IDEs, I hate the inconveniences which come with having to edit code, then open a browser to test changes. Even when a browser tab with the test file is open, you constantly have to jump from editor to browser and refresh the tab before any changes will show in the output. I have the preference of working on sites where the output is shown in real-time.

As soon as the code is written, the test-ready output is delivered within seconds. Conveniently, editable code and testable output are shown side-by-side. Another joy of these online playgrounds is the huge community of web designers and developers publishing code snippets for the world to take a look at.

1. Codepen

CodePen is one of the largest communities for web designers and developers where users can test and showcase user-created HTML, CSS and JavaScript code snippets. It functions as an online code editor and open-source learning environment, where developers can create code snippets, named “pens”, and test them. Codepen’s editors come with some common functionality like normal ones, with respect to code indentation and colorful syntax highlighting. It also supports a huge array of preprocessors for HTML, CSS, and JS, including but not limited to, Pug, Slim, SCSS, TypeScript. The collaboration mode is also very helpful. You never have to lose your work, because it is automatically saved, and you can resume whenever you please. With similarities close to Github, feel free to fork and edit other user’s code as you wish.

2. JSfiddle

JSFiddle is a vibrant online community for testing and showcasing user-created and collaboration HTML, CSS, and JavaScript code snippets, most appropriately known as ‘fiddles’. It allows for simulated AJAX calls. Just like with Codepen, the clean interface puts the code and the result side by side, and results are applied immediately after clicking the run button. It features support for SCSS, as well as JavaScript libraries such as TypeScript, CoffeeScript, Vue and React. It keeps on improving, and recently rolled out a code hinting feature which will suggest some common CSS property and value names, same for JavaScript. Collaboration with other developers supported too.

Read more: 5 Best Online Front-End Web Development Playgrounds

 

Enjoy web development success with the best UI/UX design

Without an excellent UI or user interface, a website fails to deliver a better user experience that is crucial for the impending success of any business. However, keeping up with the latest and best UI and UX design trends as well as implementing them in web development, custom website development services face various challenges. They have to adapt according to changing realities and demands of the users. Now they have to visualize the importance and scope of UI and UX design in business websites. To obtain better results, web designers have to make significant efforts to create an entirely new and appealing website.

They have to look for best UI/UX design trends as well as layouts in mind to meet the needs of the customers. Here we present the best tops for web development with best UI/UX design.

1. Mobile friendliness

Well, you have certainly heard about responsiveness concept. It is the most significant part of offering a better user experience. As a UI and UX designer, you need to follow certain UI design principles and also consider the preferences and choices of the users. However, it isn’t necessary that all of the users can only access your site from their own desktops. They might access them on their mobile devices like tablets and smartphones. In this mobile age, the users like to access almost anything on their smartphones. Hence, when you are deciding to design a business website, you need to create mobile-friendly features. With this important addition to your own website, you can certainly see significant changes in the business results.

2. Using appealing images to attract user’s attention

We are quite aware that attractive layout, as well as content, significantly improve the user interactivity with the website. Images are another aspect which plays a vital role in achieving the user’s attention at first look. Hence, having unique images is among the best ways to get users attracted to your website. It also enhances the visual hierarchy as well as increases the users. You can easily manage it by inserting relevant text on the images that clearly mention the actual purpose and meaning of your business service.

Read more: Enjoy web development success with the best UI/UX design

Top 5 Easy Web Design Tricks for Marketers To Boost Conversion Rates

Maximizing website conversion rates remains one of the single biggest challenges for marketers today. Effective SEO and PPC can significantly increase website traffic. But raking high on search engines and driving website traffic is just the first step. Your site needs to keep visitors’ attention, convey the value of your offer and compel them to take a desired action — complete a form, download a document, or call your business.

If your website conversion rates are lacking, your landing page design may require an overhaul. The question you have to ask yourself is: how many leads or sales are you losing due to sub-par landing page design?

The good news is website conversion rates are something you can directly impact and improve. Even small landing page design changes can dramatically impact visitor engagement and conversion rates.

In the second version, a simple change produced big positive results.

By choosing a photo of a baby “looking” at the ad’s headline, users’ eyes were drawn to the text. Our eyes are naturally drawn to look where others are looking. Even if it’s a picture of a baby in an ad.

What subtle improvements could you make to your company’s landing pages to increase conversion rates? Here are our top five examples:

1. Choose an image that supports the call-to-action.

It’s easy to simply slap a header image from a stock photo site on your landing page and call it a day. But it can pay off to use an image that works in tandem with your headline and call to action. The right image isn’t just eye candy. It’s there to convey an important message to the user, and to provide important context.

Here’s an exercise to try: look at your header image without the headline, or the text to explain it. Does it still “say” anything about your product or service? If not, consider looking for something that compliments the text. Netflix does a great job of this on their signup page:

Read more: Top 5 Easy Web Design Tricks for Marketers To Boost Conversion Rates

 

Social Media Marketing for Small Business: What You Need to Know?

Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival against others of their kind.

Luckily, the world wide web has also given these companies a some new of means of dealing with this new competitive environment. Among the tools at their disposal, social networks are the ones that are seeing the most use. Companies of all sizes utilize social media to enhance their online standing in a number of ways, allowing them to acquire a more significant share of the market.

Not all companies have managed to leverage the power of social media to their advantage. Usually, this is due to limitations in terms of time, staff, and resources that are common among small businesses. With that being said, even a small business operation can find a way to utilize social media in their favor.

If you want to know more about this topic, you can scroll down and check out our short guide on social media marketing basics for small business.

How to Develop a Social Media Marketing Strategy
One of the main selling points of social media is the relative ease with which you can get an account up and running. Social media has been a mainstay of internet culture for a while now – I would be hard-pressed to find a person who hasn’t used an account on some social network at some point in their life. While this kind of knowledge is certainly a useful place to start, it is not sufficient for running a social media campaign for a business.

In order to use social media marketing for business, you first need to develop a strategy. Doing so involves figuring out what you hope to accomplish by promoting your business on social media. For instance, you might want to improve the conversion rate of your landing pages, increase overall website traffic, strengthen your brand, or get in touch with your most loyal customers.

Read more: Social Media Marketing for Small Business: What You Need to Know?

 

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