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Build a beautiful website: Three tips for attractive web design

Before visitors read anything on your site, they should be drawn in by an attractive web design. Learn how to create an eye-catching website here.

Did you know that 75% of people will judge the credibility of your business, based on the design of your website?

Thus if you want people to take your business seriously, you must give your website a good design. But if you know little to nothing about website design, you’re probably at a loss in terms of where to begin.

Read on, and you’ll learn the basic principles when it comes to creating an attractive website design. Use these tips, and you won’t have to worry about your credibility taking a hit due to a poorly designed website.

Let’s begin!

  1. Keep things simple

If you want your website to be appealing, it’s a good idea to make the design as simple as possible.

When your website has a simple design, it will be easier for people to find the things that matter to them. Your website will also load faster on mobile devices, as there won’t be any unnecessary graphics.

  1. Choose a color scheme

When designing your website, think about using a color scheme of some sort.

You should do this because the use of colors will make your website more engaging. That’s because you can use colors to draw attention to significant bits of information on your site.

When choosing a color scheme, try to select colors that represent your brand.

Read more: Build a beautiful website: Three tips for attractive web design

How To Use Social Media Marketing For Your Business

Social media marketing is a form of internet marketing that relies on the process of gaining traffic or attention through social media platforms like Facebook, Instagram and Twitter. By utilizing these platforms to connect with potential customers, you can build your brand and increase sales.

Each platform has different resources and goals that can benefit your business in different ways. According to Statista, 70 percent of the U.S. population has at least one social media profile. By 2021, the number of worldwide social media users is expected to be roughly 3.1 billion people. So many consumers using social media every day creates a valuable opportunity for businesses who want to reach their audience through platforms they’re already spending time on. Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family and stay connected with what’s going on in the world.

I’m going to touch on the three major social media marketing platforms that can help your business truly take advantage of all that the online marketing world has to offer.

Social Media Marketing With Facebook

Facebook takes the lead as the most widely used social media marketing platform by adults, meaning there is a never ending opportunity to expand your audience and drive traffic to your website.

Getting started on Facebook can seem overwhelming; if you’re ready to begin, check out these tips and tricks from Sprout Social to get the most out of the ever-powerful social media platform.

Read more: How To Use Social Media Marketing For Your Business

Seven web design mistakes that hurts user experience

You would agree that web design is an art. But like every other form of art, it shouldn’t come as a surprise that a well-designed website can end up as an “Oh No! Never again would I be here again!”

This is most times because of a teensy mistake, and these errors are very common. Sometimes they are even not noticed by the pros, let alone beginners.

Your web design has the aim of pushing your company’s set goals through its aesthetics, how it works, and the ease of navigating it.

Read on to discover the seven basic web design mistakes from the leading Sydney web design agency that hurt your user’s experience and know what to avoid when designing.

Hidden Features and Information:

There’s nothing as annoying as when a feature or piece of information that is supposed to be on a page but is nowhere to be found. This can cause the user to abandon your site irrespective of the good content that you have. Most of the features or information usually hidden are:

  • Navigation
  • What the company does
  • Why you should patronize them
  • Contact address, cell number, email address, and social media address.
  • Links

I know you’re probably asking if it matters that these little details are missing. Yes, it does. And remember the value is in the details.

Read more: Seven web design mistakes that hurts user experience

10 Experts Share Their Social Media Marketing Tips for the Holidays

It’s time to amp up and adjust our marketing strategies for the holidays – and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts.

Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez.

So let’s jump right in – and I’ll kick things off with my own number one holiday marketing tip.

    1. Run Facebook Messenger Ads | Larry Kim, CEO of MobileMonkey

Ad prices get crazy competitive around the holidays.

Since most of your sales are going to come from customers with pre-existing brand affinity, you should focus the majority of your social ads budget using remarketing as the targeting option, as opposed to trying out new, unproven audiences at this critical time.

People’s inboxes will be full of offers, so try reaching your audience using new higher-engagement marketing channels like Facebook Messenger ads in Facebook and Instagram to ensure that your audience actually sees your important marketing messages

2. Go Live on Facebook | Mari Smith, Facebook Marketing Expert

Use holiday-themed Facebook Live videos to really engage with your audience this holiday season.

Facebook continues to favor content that generates meaningful social interaction, specifically conversations between people within the comments on Page posts.

Live video typically leads to discussion among viewers on Facebook, which helps get the attention of its algorithm, meaning you should see even more reach on your posts.

In fact, Facebook states that live videos, on average, get six times as many interactions as regular videos.

Strive to stand out in the News Feed and create “thumb-stopping” live video content that draws your audience in.

Read more: 10 Experts Share Their Social Media Marketing Tips for the Holidays

4 Simple Web-Design Tips to Boost Conversions

Wooing online shoppers can be tricky. While your website may look professional and include social proof and trust badges, you could be overlooking less obvious design elements that can affect conversions. But don’t worry; you don’t have to be a web designer yourself to understand and implement these four simple fixes.

  1. Pick the right colors.

When choosing colors for your website, you shouldn’t simply pick your favorite. Instead, you need to consider the emotions each color will convey and if that emotion matches your brand. It’s commonly believed that certain colors affect the way we feel about a business, including whether we decide to make a purchase.

The color blue, for example, is thought to evoke feelings of trust, strength and dependability, which is why companies like Dell, Ford and American Express use it. On the other hand, companies like Lego, Nintendo and YouTube chose red because it tends to evoke excitement and youthfulness.

So consider what your website’s colors are conveying to your audience. Do you sell healthy lifestyle products? Then think about choosing green to evoke peacefulness and growth. And also bear in mind that using high-contrasting colors helps the most important elements, like call-to-action buttons, stand out.

2. Consider typography.
Just like colors stir specific emotions in people, so do fonts, so you need to choose typography for your website that represents your brand accurately. For instance, if your business makes hand-crafted furniture, you might consider choosing a font that tells your audience that reliability and comfort are important to you.

Additionally, creating enough spacing between lines of text will make your content easier for users to read. The magic line-height (the space above and below lines of text) is 150 percent of the font size you’re using.

3. Use negative space.
Negative space (or whitespace) refers to the space between all of the different elements of your website, such as that between header and content. Lots of negative space on your website is actually a good thing, allowing you to focus on the most important elements — like an eye-catching main image and call-to-action — and overall readability.

Read more: 4 Simple Web-Design Tips to Boost Conversions

8 Ways Your Business Can Stand Out on Social Media in 2019

Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard?

You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys.

But how?

Here, I’m revealing a few of my favorite social media marketing tactics that have helped me grow my businesses and stand out on social.

1. Plan a content strategy and create an editorial calendar for your social channels.
Marketers are sometimes at a loss at what to post on social media.

Successful social media marketing doesn’t happen on accident — there’s a strategy in place, just as there is with a blog.

Look at the big picture and come up with social content that will resonate with your audience.

Map out seasonal content, as well as content related to events or launches your company is planning.

Work closely with your editorial and marketing teams to know what’s coming down the pipeline and strategize the best ways to promote it.

2. Invest in the right social channels.
It’s not just about what social content you share — it’s also about where you share it.

Not all social platforms are created equally, and where one business gets amazing engagement, another might fall flat.

B2Bs, for example, might do very well on LinkedIn, but not so hot on Instagram.

Meanwhile, B2Cs usually thrive on Instagram.

Find the platform that aligns with your audience.

3. Dive into new social platforms headfirst.
Another unicorn social tactic?

Find the latest and greatest platform, and dive in — before your competition.

One prime example?

Facebook Messenger.

The open rates on this thing are sky high (80% on average).

There are 300 million active monthly Messenger users, and you can communicate with them straight through Messenger in an engaging format that they prefer!

Whether you want to create customer service bots, bots that can schedule appointments, or bots to deliver key content, you can do it all on Facebook Messenger.

Read more: 8 Ways Your Business Can Stand Out on Social Media in 2019

Web Design vs Web Development Experts, Huemor, Shares Four Tips for Increasing Customer Retention

Returning customers spend more than new and one-off customers. If someone who bought from you buys a second time, you can usually count on them to buy a third. This is important: repeat customers become more valuable over their lifetime.

But how do you get repeat customers? It’s all about customer retention. Read this short guide to learn four tips for increasing customer retention from Web design vs web development experts Huemor.

  1. Create offers for returning customers. Don’t just advertise “new customer” discounts; returning customer promotions can be even more lucrative. This could mean a seasonal discount, a special comeback offer, or a sale event for returning customers. Your repeat customers are the bulk of your earnings: every once in a while, make them feel valued.
  2. Reward loyal customers with a brand VIP program, so they know you care about their business and are keen on rewarding them for staying with you. Setting up an email marketing system paired with a personalized account page will not only give you valuable data about the customer, but also give them a series of perks for signing up to be a VIP member. Some ideas for what to include are birthday discounts, exclusive first-looks at new products, and early-bird discounts.

Read more: Web Design vs Web Development Experts, Huemor, Shares Four Tips for Increasing Customer Retention

5 Rising Social Media Platforms to Watch

Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.

If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch.

  1. TikTok

Previously known as Musical.ly, TikTok has become a huge hit with younger audiences. In fact, according to research firm Sensor Tower, TikTok was the fourth-most downloaded app for all of 2018. TikTok is all about short-form videos that play on a loop, similar to the now-defunct Vine. Users can easily create and share video content, but what sets TikTok apart from other video-creation platforms is the simplicity of adding musical overlays, fun effects, AR filters and more.

Why You Should Consider Using It: TikTok has gotten a bit of a bad rep as being a silly lip-syncing platform for kids, but if your target audience is between the ages of 16-24, it’s a great place to promote your business and especially effective for fashion and e-commerce who want to work with influencers.

Read more: 5 Rising Social Media Platforms to Watch

The Top Elements of Effective B2B Web Design

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have:

  1. Clear Navigation

Your website’s navigation is not the time to get creative with copy or design. The navigation is a utilitarian element and you want the user to easily find exactly what they are looking for (and quickly) through your main navigation.

  1. A Homepage that Tells Your Brand Story

Always assume the user coming to your B2B website knows nothing about your company. As such, you want to take them on a journey, starting with an attractive hero image or video and a short and poignant brand statement. As the user scrolls down the page, engage them with subtle animation, short blocks of copy, and imagery to support it. Your website’s home page must give the user a reason to stay and explore further.

3. Products and/or Services Section
A section of your B2B web design must be dedicated to going into a decent amount of detail about your products and services. This can start with a product or services landing page that gives a quick overview of everything your firm has to offer.

From there, the user should have the option to go one step further and get to a page with more detail. However, when I say detail, I don’t mean a page full of long-form copy. I’m talking about concise, engaging bits of content with imagery, illustrations, photography, and/or videos to support it. You don’t need to tell the whole story, but enough of the story to educated the user so they are motivated to take action, such as filling out a form or picking up the phone.

4. Clear CTAs and Contact Page
Don’t make a prospect or client visiting your website search for how to contact you. Buttons, pop-ups, chat features, and an easy-to-find contact page are absolutely critical to any successful B2B website design.

Read more: The Top Elements of Effective B2B Web Design

5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into.

But it’s not as simple as just reaching out to an influential user and asking them to post on behalf of your brand. You need to research the right influencers who have connection to those consumers that you want to reach, you need to establish goals and a strategy to maximize your effort, and you then need to utilize your influencer-created content for optimal results.

There’s a lot to take into account – which is where this new infographic from the team at Pan Communications comes in.

Here is an overview of some of the key considerations you need to keep in mind when mapping out an influencer marketing approach. Using these notes as a guide, you’ll be well on your way to building an effective, beneficial influencer marketing program.

Read more: 5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

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