|The global agencies seo services market is expected to grow from $37.84 billion in 2020 to $40.92 billion in 2021 at a compound annual growth rate (CAGR) of 8.1%. The market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%. |
The agencies SEO services market consists of the sales of SEO services and related goods by agencies or companies that provide search engine optimization services for businesses. These establishments are the entities which provide both on premise and cloud-based deployment SEO services and charge their clients based on man-hours, results based, and click based among many other models. Only goods and services traded between entities or sold to end consumers are included.
Companies operating in agencies SEO services market are using “Zero-Click Search Results” to increase their appearance in the search results and this is a major trend in the agencies SEO services market. Zero-Click Searches alludes to a search engine results page (SERP) which answers the query directly at the top so that the user doesn’t need to do any further clicks to complete the search. A zero-click search is one that fulfills the search intent at the top of the SERP.
According to the Search Engine Journal, 34.4% of all desktop searches result in no click while 62.5% of users never click search result links on mobile. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results that searchers don’t really need and to satisfy the user intent faster. Zero-click searches include database-style searches, dictionary and encyclopedia-style searchers, and map direction style searchers.
The agencies SEO services market covered in this report is segmented by service type into online services; offline services. It is also segmented by subscription into monthly; annually and by end-use industry into professional services; IT services; e-commerce; hospitality; recreation; real estate; others.
The number of people using smartphones and internet services is increasing rapidly, especially in developing countries and this factor is expected to drive the market for agencies SEO services during the forecast period. For instance, in January 2020, the numbers of smartphone users in the world were 3.50 billion accounting for 45.12% of the world’s population.
Read more: Global Agencies SEO Services Market Report 2021: Market is Expected to Reach $83.7 Billion in 2025 at a CAGR of 19.6%
|Companies have plenty of platforms at their disposal to get their messages to the masses, but email marketing is still one of the most crucial. Emails are a reliable, affordable and efficient way to reach prospects of all types, regardless of their position in the customer journey. To be effective, electronic communications must be deliberate, thought-provoking, and relevant without being overly intrusive or spammy. |
Email blasts are a commonly used type of content marketing and can be extremely engaging (or irritating, if executed poorly). When planned carefully, these campaigns can provide great ROI (return on investment) without alienating your audience. If you want to learn how to send a compelling email blast to your subscriber base, this guide will set you up for success.
What is an email blast? An email blast is a stand-alone email message that you send to your entire contact list, or at least several segments. The goal is to reach as wide of an audience as possible with minimal investment on the front end. Also known as broadcast emails, bulk emails, or mass emails, email blasts are usually independent of targeted campaigns and more urgent in nature.
The message within an email blast is usually promotional, such as enticing news about a sale or special. Email newsletters typically fall into the e-blast category as well. Email blasts may also include important news or unexpected updates that you need to communicate quickly. While seemingly innocuous, e-blasts get a bad reputation when executed poorly, so it is important to use them properly.
Read more: How to Send an Email Blast (With Examples)
|Search Engine Optimization (SEO) is the process where you aim to increase the quality and quantity of traffic to your website through organic search outcomes. When a search engine like Google ranks your website on the first page, you will receive more visibility. This means that you get more visitors, increasing your revenue. |
If the Seo ranking is high, customers consider your brand as trustworthy. SEO also improves the user’s experience making it easy for clients to interact with your site. Read on to discover why SEO is essential to your business. Visibility and rankings. Users tend to choose the topmost items that search engines display when searching for a product or service online. If you rank high in search engines, the visibility to the potential customers becomes high. If your business receives more visits or views on search engines, the number of customers likely to purchase from your brand becomes high. As such, it is essential to incorporate SEO into your marketing strategy to increase your visibility.
Web Traffic. In simple terms, this means that if potential clients cannot find your website, the chances of missing opportunities become high. To increase your organic search engine traffic, consider optimizing your site for SEO. This will, in turn, increase the number of visitors to your site. SEO also allows you to target specific audiences, improving your chances of increased sales. Audience targeting makes your clients feel unique and more willing to buy from you.
Trustworthy. If your SEO score is good, you will appear in several search engines. SEO optimization will earn you a positive appeal and increase your visibility. Combined with excellent user experience, these characteristics will earn your trust with potential customers.
Customers are more likely to refer a company they trust to their friends and family. Every start-up brand requires referrals to grow. As such, it is essential to create trust with potential clients.
Growth. SEO is essential to the development of any business, whether small or already established. As earlier mentioned, if your brand ranks higher on the search engines, the more traffic the brand receives. An SEO-optimized website will attract more traffic, generating more leads. If you satisfy the needs of these customers by providing quality products, you will experience gradual growth.
Read more: The importance of SEO in business
|2021 will most likely become the year of major changes and drastic breakthroughs in the field of web design. We can already witness exciting color palette solutions and original uses of gradients and duotones, and from this post, you’ll discover the main trends in the color schemes for websites in 2021 that are not to be missed. Keep reading if you want your designs to be fresh and up to date. |
Top 5 Color Trends to Follow in Web Design So what are the hottest color trends 2021 that every web designer should follow?
Dark Mode Dark themes are the latest trend in app design. After Apple had finally released dark mode for iPhones and macOS, it was only a matter of time before it appeared everywhere. Top web design agencies also decided to implement this mode for their solutions. Once they were rare, now dark themes are everywhere.
When done well, the dark mode has many advantages. It reduces eye strain, making the nightly online experience much more pleasurable. They are easier to read in low light, like while on the subway or a bus. And they can significantly reduce battery consumption.
Gradients Gradients and color filters have been around for a couple of years now and still haven’t lost their popularity among designers. First, color filters started becoming popular because of the Instagram-oriented public mentality, but now they are used to create additional textures and add more depth to basic colors.
As for the successful examples, check out Grammarly’s social networks. They use gradients instead of flat colors for their graphics.
Read more: Color Trends in Web Design: 2021 Edition
|It’s true that talks about the demise of email marketing have been going on for quite some time. “Social media is taking over”, “other marketing channels are more efficient” and numerous similar myths have been circling around. The reality however is different! Nobody is pulling the plug on email just yet. Despite the obvious rise of social media in our everyday lives, people still receive emails in their inboxes and they expect it more than ever. The email remains the “king” among digital marketing channels driving a tremendous ROI for businesses. |
What seems to be dead (or obsolete, to be exact) are the strategies used and the email marketing methodology followed by some businesses!
THE TRUTH ABOUT EMAIL MARKETING While email marketing is not something new, it’s still alive and kicking and far from dead according to the numbers. Specifically, according to recent statistics, email is an integral part of our daily online life. The number of global e-mail users in 2020 amounted to four billion and that number is expected to grow to 4.6 billion users in 2025.
To put things into perspective, 3.6 billion people used social media in 2020. So, there are more people using email than social media.
What’s even more interesting is the fact that the trend towards mobile devices has also affected emails, and almost 50% of total email opens occurred through mobile devices. So, people can effortlessly check their email even away from their PCs.
As for the email’s effectiveness as a channel, 47% of marketers agreed that it is the most effective marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%).
What’s also changed throughout the years is the affordability and functionality of email marketing services. The market is now full with robust tools with advanced features, while their pricing is affordable even for start-ups and small businesses. Some of the top email newsletter software right now can be found here.
Read more: Email Marketing Isn’t Dead, but Old Practices Have Become Obsolete
|The time for the website promotion might range from several days to months. With manual SEO, the implementation of on-page and off-page optimization tasks could be really tedious. Thus, automated SEO is widely used by many webmasters these days. |
Owing to SEO automation tools and software, it takes less time and effort for search engine optimization activities. It is sometimes considered that automated SEO could not benefit your website promotion. On the contrary, automatic SEO was believed to be hazardous and even harmful.
However, this statement is far from reality because the effect of automated SEO is the opposite. It helps SEO teams to streamline repetitive tasks, which allows dedicating more time to other important SEO activities.
What is automatic SEO? The principles of automatic SEO imply the utilization of software to perform daily tasks faster. As a result, effective SEO teams become more productive when using SEO automation tools. Automated SEO considerably reduces the amount of time and resources spent on various SEO activities.
Automated processes provide a possibility for webmasters to spend less time on routine daily tasks. While an SEO expert may spend minutes on finding broken links, for instance, an SEO automation tool can accomplish that in seconds.
How does automated SEO work? The concept of automated SEO refers to the desktop software and utilities designed to streamline activities dedicated to search engine optimization. Automation tools assist webmasters in repetitive tasks that could be easily systematized. Those are usually related to position tracking, backlink profile analysis, finding broken links, site audit, and reporting.
To get the most benefits out of automation, webmasters first need to decide which processes to streamline. Based on that, dedicated SEO automation tools should be selected for facilitating chosen activities.
Read more: Importance of automation for your website & SEO team
|A million different things go into running a business, so it can be alarmingly easy to forget some crucial components. Arguably the most important of these is your website. It might surprise you to learn just how significant your digital presence is and the impact it can have on your audience. |
Of course, as an eCommerce owner, you already know that a website matters in terms of purchases—without one, your customers wouldn’t be able to buy your products. But what you may not know is the influence it has on consumer assumptions about your brand.
There’s a lot more to an eCommerce website than its product page and shopping cart. Here, we will be explaining all of that to you and why effective web design for eCommerce matters.
It Is the Store-Front of the Digital Age For better or for worse, the high street is declining in popularity, and the importance of online marketing is increasing. As one Europe digital agency explains, rather than your shop window, customers will be judging your website. It could be the deciding factor between a purchase or a pass.
If you want to secure a larger audience, you need to ensure your shop window is looking its best. If a potential client lands on your site and finds the site disappointing, they won’t bother looking at your products or services. Don’t get lax, and don’t let customers slip through your fingers—invest in web design!
Read more: The Importance of Effective Web Design for eCommerce
A well designed website can provide you with faster results.
Who doesn’t love faster results and more sales? If you’re like most businesses, then you’re always finding ways to scale your business.
A great way to minimize your risk while driving results is to work on a growth-driven design for your website. This allows you to focus on data and audience analysis to make changes for the needs of your visitors.
We’ll dive deeper into what growth-driven design (GDD) entails, along with the differences between traditional website design and GDD, and great tools to help you on your website design journey.
What Is Growth-Driven Design?
Growth-driven design, often shortened to GDD, is a progressive approach to website design that helps businesses drive optimal results while reducing common pain points for their site visitors. A website design that is growth driven is optimized for lead generation, offering frictionless conversion paths so visitors can convert easily.
Unlike most hungry people to keep up with trends and careful not to miss out on the most popular ones, designers are different. They feel a little limited by trends. However, for an agency that does web design London, it is essential to learn what trends are in and those that are long-dated.
This is because learning about new trends helps learn about customer preferences and their changing tastes. In the long run, designers can offer products or services that are agreeable to their clientele.
There’s no doubt that internet users are highly visual. As a result, it is essential that a web designer puts their skills to practical use and helps customers understand the different services and products they offer. Let’s look at some of the web design trends all designers should be aware of in 2020.
If you use digital illustrations in your web design, you are bound to have work that looks unique and stands out from the pack. An excellent illustration can help you to form a connection with your customers.
If your site has product descriptions or adverts, then a web designer can design it to suit such items. Illustrations that are popular right now amongst web designers include three-dimensional illustrations and flat, hand-drawn illustrations.
Read more: Web Design Trends for You Should Explore