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Building a Career Around WordPress Web Development With Chris Burgess

Part of my day job was to look after networks and servers, as well as web applications and websites. I could see the potential for web technology (and the move towards cloud/SaaS) in business and thought WordPress had a place as a powerful publishing platform far beyond blogging. The DevOps movement was also in full swing, and I saw how important it was to break down silos and barriers between different tech disciplines. I also had a number of my own personal websites that I ran in my spare time and found WordPress was the logical choice.

The light bulb moment for me was when I saw my colleagues using the websites that I had built. There were people without much experience using the web, that we’re able to publish and manage content after a few basic lessons. I liked the power it could bring to everyday users, not just web developers. The WordPress mission of “democratizing publishing” really struck a chord with me.

I also saw the community start to grow and gain momentum and I was inspired by the work that was being done in the space.

Read more: Building a Career Around WordPress Web Development With Chris Burgess

Outsourcing Web Development – Tips for Successful Cooperation

Outsourcing is contracting work outside one’s place of business. This could be down the street to a local web development firm or offshore to hire people who are expert at various IT domains. Whether it is building a mobile web application, website, blockchain solutions, AI solutions, chatbot, business intelligence application, and many other items you might be interested in. You just need to pick a platform and an outsourced professional will transform your idea into reality. Web development outsourcing can alleviate many responsibilities that might currently fall on your shoulders, which makes this solution particularly attractive to startuppers. Not only can an offshore expert put together a decent website serving your business needs, but also help you scale your venture. Factor in the ability to cut your business costs and enhance service quality, which are other notable benefits of outsourcing, and you’ll definitely want to outsource, too. But how to outsource web development in the most effective way? Below are some tips you want to follow to ensure your cooperation with outsourced IT guys is a success.

Secrets to Outsourcing Web Development Successfully

Everything usually starts out awesome. You have a great vision for your website, you hire a seemingly amazing web developer, and things work out well for you and your project. But eventually something starts to feel off and things that seemed so bright at the initial stage get more frustrating. Suddenly, totally amazing people have been reduced to lobbying insults over email or completely avoiding each other.

Above is a common scenario experienced by lots of businesspeople. So, what can you do so that your web development outsourcing experience won’t become your bitter disappointment?

#1 Set Expectations and Allow for Technical Difficulties
First, you need to make your expectations known to an outsourced specialist and make sure you understand technical difficulties. Things tend to fall apart quickly in your website building process, because there’s a mismatch of expectations and misunderstanding of what is a technical difficulty for different people. So, during your initial consultation with a web developer, you might say you’re looking for a simple website. In your web designer’s mind that means something very specific, while you may envision this “simple website” abstractly, vaguely, or completely differently. So, the solution is to be clear about what functionality you want for your website. At the same time, try to be open to feedback and suggestions from the web specialist.

Read more: Outsourcing Web Development – Tips for Successful Cooperation

How To Think About Web Design To Market Any Kind Of Business In 2020

If you’ve ever grown your own plants, you know that they tend to grow toward the sun. This makes sense; they rely on the sunlight for sustenance, so they’re going to do everything in their power to make sure that they get as much of it as possible. To use an analogy, the same thing goes for online marketing. Companies want to be able to go in the direction of where their prospective customers are. They’re doing it for the same reason as the plants: sustenance.

Over the years of running an online marketing company, I’ve found that there are some often overlooked marketing techniques that have helped businesses, even niche businesses, to grow. Perhaps foremost among these, web design is a bigger deal than many people realize.

There’s More To Web Design Than Looking Good

So many small business owners often think that the only goal of a website is that it looks great. They want something flashy, eye-catching and attractive. That’s all well and good; it’s even important. However, good web design has many benefits beyond that, too. Quality web design should be easy to navigate in practically every way possible.

Website = Online Storefront

A good analogy is to think of your website as a store. For many small businesses that don’t have physical storefronts, it is, for all intents and purposes, an actual store. When you walk into a store, you want to be able to move around. You want to be able to check all of the wares out — easy access to what you came for, as well as exposure to some items that you might not have realized exist. That’s a well-laid-out store in practically any industry.

Read more: How To Think About Web Design To Market Any Kind Of Business In 2020

Website Design Trends for 2020

2020 is moving quickly. Already 2 months in and business is not slowing down.

It is time to begin updating your website to meet demands. As the year goes on, new announcements will spike interest amongst new and prospective customers. Be ready to have a high volume of customers browsing through your website at any given moment.

Since it is the turn of a new decade, why not spice things up and revitalize your existing website? Change is always good, especially if it can benefit the flow of traffic your business receives. With that being said, there are plenty of ways you can revitalize the look of your website to keep customers interested in your page.

Maybe it’s time for a new look! No, we are not talking about rebranding, just changing up the interface of your website. You wouldn’t want it looking 2019, that was last year’s trend. It is now time to add a more meat to the bone and keep users and visitors interested with an eyecatching new look.

What new interface will help revitalize my website?

We have the trendiest website looks that you can pull inspiration from!

Website Trends:

1. The 3D Look:

People are attracted to anything that pops out on a website. Through the right 3D animation, you can help potential and returning customers visualize your product or better understand what your company does.

Read more: Website Design Trends for 2020

What Is Web Design?

Quite often, web design is used interchangeably with web development, but are the two synonymous? In this article, I take a look at what web design entails in a bid to enlighten those who would like to pursue a career in web development and those who just want to satisfy their curiosity on the subject.

Web development and its 3 heads

The web development process generally involves three main phases. These are web designing, front-end development, and back-end development. Each stage is normally done by a person who specializes in that particular phase of development, although there are some web developers with more than one skill. A person with skills in web design, front-end, and back-end development is known as a full-stack web developer.

Not all developers end up as full-stack developers. If you identify with the philosophy that a jack of all trades is a master of none, then you should be content with specializing in one aspect of web development- like web designing.

A web designer plays a crucial role in the creation of webpages. A webpage is a document you access when you visit a website. The two words-webpage and website- are sometimes used interchangeably, but that is a story for another day. So what does a web designer do?

Designing the web…
The web designer creates a layout of elements that appear on a web page. The elements range from text, images to videos.

A logo and favourite icon (favicon), are among images that can be found on a webpage. The logo and favicon are part of a brand. Sometimes the web designer is tasked to design the brand or to ensure that existing images are in a certain format and size for the best user experience(UX). The logo typically appears on the navigation panel of a webpage while the favicon is visible in a web browser’s history and it may also appear on home screens of mobile devices.

Fonts and colours on a webpage are also chosen by a web designer and they usually resonate with the brand. The web designer comes up with colour scheme codes for use by developers later in the development process since colours are rarely referred with their names in web development. The web designer also makes sure that the correct fonts are used. Now you might be wondering what skills should a web designer possess?

Read more: What Is Web Design?

5 Ways SEO & Web Design Go Together

When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously.

In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important.

If you want to do better in the SERPs, it takes more than just SEO.

Your website also needs to be designed well, or you risk squandering all of that organic equity you have been building.

SEO and web design work together more seamlessly than many people might realize.

Their components mingle and flow together so well that, when executed correctly, your website visitors should not actually notice anything about what you have created; they should simply start navigating through your site.

So, what are those elements where SEO and web design collaborate? Check out these five ways they are used together.

Read more: 5 Ways SEO & Web Design Go Together

 

4 Secrets of Website Design Project Success

The internet has “democratized” many aspects of modern life and business. For example, anyone or any business can easily have a website today. That’s a good thing.

This means that anyone or any business can design or supervise the design of a website. That’s not always a good thing.

Unless they’ve received some training, most people aren’t good designers when they first start out and you know the old saying: You never get a second chance to make a first impression.

If you’re designing your own site using WordPress, WIX, Square, or any of the tools provided by the various web hosts, or if you’re hiring a freelancer to design your site, you need to have some command of what’s important for your site and how you should approach the project.

Let’s start looking at our four secrets of successful website design and project management from what may be an unexpected point of view: your mobile website.

1. Start with the little screen

I think most website owners still consider their mobile site a secondary consideration, but it should be at the top of your list for two solid reasons:

·         Mobile is rapidly catching up to desktop for website viewing, and

·         Designing for mobile forces you to seriously consider what you want your website to accomplish.

The second point above is the one I want you to focus on. Experienced creators know that creation is easy, editing is hard. And, this is especially dangerous when creating a website, because you aren’t limited by space.

Read more: 4 Secrets of Website Design Project Success

10 web design trends that will dominate your screen in 2020

The end of the year is coming up fast, and we’re already looking towards what next year will bring. For designers like myself, the end of the year is an inspiring time. What trends and design aesthetics will be popularized in 2020? What trends will likely be on their way out?

“The 10,000 foot-view of these trends makes it clear that ‘web’ design looks more like traditional ‘graphic’ or ‘print’ design than ever. The amount of flexibility that designers in being expressive and creatively nimble is astonishing compared to just five or ten years ago,” states Khoi Vinh, Senior Director of Product Design at Adobe XD.

Vinh couldn’t be more right. Having done this look ahead in design trends for several years now, I can completely agree that these trends show just how creative designers have become with making the web feel more like other types of media, such as graphic design and print design.

If you’re a designer, or a fan of great design, you’re in luck. I’ve done most of the heavy lifting for you, and pulled together the top web design trends that will likely grace your screens in 2020.

Read more: 10 web design trends that will dominate your screen in 2020

The Future of Web Development

Times, they are a changin’—as the saying goes, and while perhaps every industry you can imagine is thinking ahead to how emerging technologies are disrupting their landscape, web development is no different. Just because the Web is digital doesn’t mean that it too won’t be subject to change.Are we at the dawn of something big?

Artificial Intelligence (AI), Machine Learning (ML), the Internet of Things (IoT), voice-based search, blockchain, cryptocurrency, quantum computing, autonomous vehicles, carbon nanotube chips—no, this isn’t a list of futurist ideas to intimidate you. These are all topics that are changing the world as we know it, and this even comes down to your relationship with the Web and websites themselves.

Let’s talk specifics.

How is AI changing how we interact with the Web?

The concept of Artificial Intelligence seems intimidating at first, but we are seeing it in action every day. It’s not hard to find: natural language processing, autonomous systems, pattern recognition, deep learning, real-time language translation, chatbot interactivity… we could keep going, but the total list would be too long to write. Plus, self-learning abilities can personalize an experience with a website, putting tools and resources to work like never before.

Read more: The Future of Web Development

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

Do you think of SEO and web design as separate elements of your website?

You shouldn’t.

In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website that will make your SEO more solid than ever.

Building rapport with Google takes more than keyword frequency. Here’s how you can make your website show up higher on search rankings and stand out from the pack:

1. Mobile matters.

At the end of 2017, Google announced on its webmaster blog that it was going to start indexing mobile sites first. Previously, the desktop version of a website was the one that would get indexed. But from then on, Google slowly began rolling out a mobile-first program.

Google knows what it’s doing. According to a Quartz report from media agency Zenith, 70 percent of all web traffic came from smartphones in 2017. And that number is only expected to climb.

Read more: 5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

 

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