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4 Secrets of Website Design Project Success

The internet has “democratized” many aspects of modern life and business. For example, anyone or any business can easily have a website today. That’s a good thing.

This means that anyone or any business can design or supervise the design of a website. That’s not always a good thing.

Unless they’ve received some training, most people aren’t good designers when they first start out and you know the old saying: You never get a second chance to make a first impression.

If you’re designing your own site using WordPress, WIX, Square, or any of the tools provided by the various web hosts, or if you’re hiring a freelancer to design your site, you need to have some command of what’s important for your site and how you should approach the project.

Let’s start looking at our four secrets of successful website design and project management from what may be an unexpected point of view: your mobile website.

1. Start with the little screen

I think most website owners still consider their mobile site a secondary consideration, but it should be at the top of your list for two solid reasons:

·         Mobile is rapidly catching up to desktop for website viewing, and

·         Designing for mobile forces you to seriously consider what you want your website to accomplish.

The second point above is the one I want you to focus on. Experienced creators know that creation is easy, editing is hard. And, this is especially dangerous when creating a website, because you aren’t limited by space.

Read more: 4 Secrets of Website Design Project Success

10 web design trends that will dominate your screen in 2020

The end of the year is coming up fast, and we’re already looking towards what next year will bring. For designers like myself, the end of the year is an inspiring time. What trends and design aesthetics will be popularized in 2020? What trends will likely be on their way out?

“The 10,000 foot-view of these trends makes it clear that ‘web’ design looks more like traditional ‘graphic’ or ‘print’ design than ever. The amount of flexibility that designers in being expressive and creatively nimble is astonishing compared to just five or ten years ago,” states Khoi Vinh, Senior Director of Product Design at Adobe XD.

Vinh couldn’t be more right. Having done this look ahead in design trends for several years now, I can completely agree that these trends show just how creative designers have become with making the web feel more like other types of media, such as graphic design and print design.

If you’re a designer, or a fan of great design, you’re in luck. I’ve done most of the heavy lifting for you, and pulled together the top web design trends that will likely grace your screens in 2020.

Read more: 10 web design trends that will dominate your screen in 2020

The Future of Web Development

Times, they are a changin’—as the saying goes, and while perhaps every industry you can imagine is thinking ahead to how emerging technologies are disrupting their landscape, web development is no different. Just because the Web is digital doesn’t mean that it too won’t be subject to change.Are we at the dawn of something big?

Artificial Intelligence (AI), Machine Learning (ML), the Internet of Things (IoT), voice-based search, blockchain, cryptocurrency, quantum computing, autonomous vehicles, carbon nanotube chips—no, this isn’t a list of futurist ideas to intimidate you. These are all topics that are changing the world as we know it, and this even comes down to your relationship with the Web and websites themselves.

Let’s talk specifics.

How is AI changing how we interact with the Web?

The concept of Artificial Intelligence seems intimidating at first, but we are seeing it in action every day. It’s not hard to find: natural language processing, autonomous systems, pattern recognition, deep learning, real-time language translation, chatbot interactivity… we could keep going, but the total list would be too long to write. Plus, self-learning abilities can personalize an experience with a website, putting tools and resources to work like never before.

Read more: The Future of Web Development

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

Do you think of SEO and web design as separate elements of your website?

You shouldn’t.

In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website that will make your SEO more solid than ever.

Building rapport with Google takes more than keyword frequency. Here’s how you can make your website show up higher on search rankings and stand out from the pack:

1. Mobile matters.

At the end of 2017, Google announced on its webmaster blog that it was going to start indexing mobile sites first. Previously, the desktop version of a website was the one that would get indexed. But from then on, Google slowly began rolling out a mobile-first program.

Google knows what it’s doing. According to a Quartz report from media agency Zenith, 70 percent of all web traffic came from smartphones in 2017. And that number is only expected to climb.

Read more: 5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

 

Build a beautiful website: Three tips for attractive web design

Before visitors read anything on your site, they should be drawn in by an attractive web design. Learn how to create an eye-catching website here.

Did you know that 75% of people will judge the credibility of your business, based on the design of your website?

Thus if you want people to take your business seriously, you must give your website a good design. But if you know little to nothing about website design, you’re probably at a loss in terms of where to begin.

Read on, and you’ll learn the basic principles when it comes to creating an attractive website design. Use these tips, and you won’t have to worry about your credibility taking a hit due to a poorly designed website.

Let’s begin!

  1. Keep things simple

If you want your website to be appealing, it’s a good idea to make the design as simple as possible.

When your website has a simple design, it will be easier for people to find the things that matter to them. Your website will also load faster on mobile devices, as there won’t be any unnecessary graphics.

  1. Choose a color scheme

When designing your website, think about using a color scheme of some sort.

You should do this because the use of colors will make your website more engaging. That’s because you can use colors to draw attention to significant bits of information on your site.

When choosing a color scheme, try to select colors that represent your brand.

Read more: Build a beautiful website: Three tips for attractive web design

Seven web design mistakes that hurts user experience

You would agree that web design is an art. But like every other form of art, it shouldn’t come as a surprise that a well-designed website can end up as an “Oh No! Never again would I be here again!”

This is most times because of a teensy mistake, and these errors are very common. Sometimes they are even not noticed by the pros, let alone beginners.

Your web design has the aim of pushing your company’s set goals through its aesthetics, how it works, and the ease of navigating it.

Read on to discover the seven basic web design mistakes from the leading Sydney web design agency that hurt your user’s experience and know what to avoid when designing.

Hidden Features and Information:

There’s nothing as annoying as when a feature or piece of information that is supposed to be on a page but is nowhere to be found. This can cause the user to abandon your site irrespective of the good content that you have. Most of the features or information usually hidden are:

  • Navigation
  • What the company does
  • Why you should patronize them
  • Contact address, cell number, email address, and social media address.
  • Links

I know you’re probably asking if it matters that these little details are missing. Yes, it does. And remember the value is in the details.

Read more: Seven web design mistakes that hurts user experience

4 Simple Web-Design Tips to Boost Conversions

Wooing online shoppers can be tricky. While your website may look professional and include social proof and trust badges, you could be overlooking less obvious design elements that can affect conversions. But don’t worry; you don’t have to be a web designer yourself to understand and implement these four simple fixes.

  1. Pick the right colors.

When choosing colors for your website, you shouldn’t simply pick your favorite. Instead, you need to consider the emotions each color will convey and if that emotion matches your brand. It’s commonly believed that certain colors affect the way we feel about a business, including whether we decide to make a purchase.

The color blue, for example, is thought to evoke feelings of trust, strength and dependability, which is why companies like Dell, Ford and American Express use it. On the other hand, companies like Lego, Nintendo and YouTube chose red because it tends to evoke excitement and youthfulness.

So consider what your website’s colors are conveying to your audience. Do you sell healthy lifestyle products? Then think about choosing green to evoke peacefulness and growth. And also bear in mind that using high-contrasting colors helps the most important elements, like call-to-action buttons, stand out.

2. Consider typography.
Just like colors stir specific emotions in people, so do fonts, so you need to choose typography for your website that represents your brand accurately. For instance, if your business makes hand-crafted furniture, you might consider choosing a font that tells your audience that reliability and comfort are important to you.

Additionally, creating enough spacing between lines of text will make your content easier for users to read. The magic line-height (the space above and below lines of text) is 150 percent of the font size you’re using.

3. Use negative space.
Negative space (or whitespace) refers to the space between all of the different elements of your website, such as that between header and content. Lots of negative space on your website is actually a good thing, allowing you to focus on the most important elements — like an eye-catching main image and call-to-action — and overall readability.

Read more: 4 Simple Web-Design Tips to Boost Conversions

Web Design vs Web Development Experts, Huemor, Shares Four Tips for Increasing Customer Retention

Returning customers spend more than new and one-off customers. If someone who bought from you buys a second time, you can usually count on them to buy a third. This is important: repeat customers become more valuable over their lifetime.

But how do you get repeat customers? It’s all about customer retention. Read this short guide to learn four tips for increasing customer retention from Web design vs web development experts Huemor.

  1. Create offers for returning customers. Don’t just advertise “new customer” discounts; returning customer promotions can be even more lucrative. This could mean a seasonal discount, a special comeback offer, or a sale event for returning customers. Your repeat customers are the bulk of your earnings: every once in a while, make them feel valued.
  2. Reward loyal customers with a brand VIP program, so they know you care about their business and are keen on rewarding them for staying with you. Setting up an email marketing system paired with a personalized account page will not only give you valuable data about the customer, but also give them a series of perks for signing up to be a VIP member. Some ideas for what to include are birthday discounts, exclusive first-looks at new products, and early-bird discounts.

Read more: Web Design vs Web Development Experts, Huemor, Shares Four Tips for Increasing Customer Retention

The Top Elements of Effective B2B Web Design

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have:

  1. Clear Navigation

Your website’s navigation is not the time to get creative with copy or design. The navigation is a utilitarian element and you want the user to easily find exactly what they are looking for (and quickly) through your main navigation.

  1. A Homepage that Tells Your Brand Story

Always assume the user coming to your B2B website knows nothing about your company. As such, you want to take them on a journey, starting with an attractive hero image or video and a short and poignant brand statement. As the user scrolls down the page, engage them with subtle animation, short blocks of copy, and imagery to support it. Your website’s home page must give the user a reason to stay and explore further.

3. Products and/or Services Section
A section of your B2B web design must be dedicated to going into a decent amount of detail about your products and services. This can start with a product or services landing page that gives a quick overview of everything your firm has to offer.

From there, the user should have the option to go one step further and get to a page with more detail. However, when I say detail, I don’t mean a page full of long-form copy. I’m talking about concise, engaging bits of content with imagery, illustrations, photography, and/or videos to support it. You don’t need to tell the whole story, but enough of the story to educated the user so they are motivated to take action, such as filling out a form or picking up the phone.

4. Clear CTAs and Contact Page
Don’t make a prospect or client visiting your website search for how to contact you. Buttons, pop-ups, chat features, and an easy-to-find contact page are absolutely critical to any successful B2B website design.

Read more: The Top Elements of Effective B2B Web Design

The rise of the smart site: How web design is driving business growth

A new white paper from Kayo demonstrates how web design and development can drive business growth.

Kent-based technical agency, Kayo, has launched a new report, exploring how effective web design and development can drive business growth.

Entitled ‘The rise of the smart site’, the report demonstrates how your website can act as your most powerful business development manager, if harnessed and optimised correctly as part of a wider web strategy.

The report highlights how against a backdrop of ever-evolving customer expectations, a growing number of channels and routes to market and competitors on all sides, your website is a hugely powerful tool to help build brand awareness and drive business growth.

Read more: The rise of the smart site: How web design is driving business growth

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