1. Developing a Brand Purpose: TotalWeb will help you discover the motivating aim of your brand, organization or company. Your brand purpose should not only influence consumer behavior and decisions, but clearly communicate why your brand exists and what your company stands for.

2. Developing Brand Positioning/Promise: TotalWeb will assist you in developing a strategy for positioning your brand in the mind of consumers. Your brand positioning must be relevant to consumers, unique, credible and attainable.

3. Developing Your Brand Personality: TotalWeb helps you develop a set of human characteristics that can be attributed to your brand name. Your brand personality helps you relate to your consumers and establish an emotional connection. A great brand personality increases brand equity.

4. Developing Messaging Bytes: TotalWeb helps you develop slogans/taglines and other verbiage that reflects your brand promise and personality.

5. Developing Brand Image: After completing the first four steps, TotalWeb will create a custom logo to represent your company or organization. Your brand identity sets you apart from competitors and distinguishes the brand in consumers minds.

6. Developing Brand Graphics/Icons: After completing the first five steps, TotalWeb will create logo variations based on your choice of logo and a set of identifiable icons to represent your company or organization.