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Navigating Tariff Turbulence: Strategies for Industrial Companies to Enhance Market Visibility
Executive Summary: The recent implementation of tariffs by the United States and its trading partners has triggered significant economic shifts and an increase in sourcing activity particularly impacting industrial companies and manufacturers. This report analyzes the immediate and long-term economic consequences of these tariffs, including increased import/export costs and disruptions to established supply chains. Consequently,…
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The Marketing Frontier V7: How to Survive and thrive in a Contracting Market White Paper
In this White Paper, you will learn: What is a Contracting Market? A contracting market is one that is shrinking or seeing a decrease in prices. This can also be seen as market deflation. According to Investopedia: “Deflation can be caused by many different economic factors, including a decrease in the demand for products, an…
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The Marketing Frontier V6 – Crafting an Organic Social Media Strategy White Paper
In this White Paper, you will learn: What is Social Media? Social Media is comprised of various websites and applications that are centered around bringing individuals together and creating spaces where thoughts can be shared. According to Investopedia: “The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and…
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The Marketing Frontier V5: What is a CRM White Paper
In this White Paper, you will learn: What is CRM? CRM stands for Customer Relationship Management. According to Salesforce: “Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business.” In order to achieve this…
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The Marketing Frontier V3 – How to Give an Effective Seminar Presentation White Paper
In this White Paper, you will learn: Why Presentation Skills Matter It is no secret that having effective presentation skills is vital in the professional world. But why exactly? Good Presenters are Good Communicators A presentation at its core is an avenue to communicate your ideas to an audience. If you are an effective presenter…
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The Marketing Frontier V4: Keeping Your Website Up-to-Date White Paper
In this White Paper, you will learn: How Can You Tell Your Website Needs an Update? Site is 4 or More Years Old Technology around websites and site security is constantly evolving. Not Visually Appealing or User-Friendly Are you following the latest design trends? No Longer Matches Your Branding Have you recently rebranded your company?…
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The Marketing Frontier V1 – Inbound & Outbound Marketing Strategies White Paper
In this White Paper, you will learn: “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” – Hubspot Essentially, Inbound marketing is the method of growing your business through the development of meaningful relationships with your current and potential clients. “Outbound marketing refers to any kind…
