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New Web trends: Immersive Interaction Design

The wheel of progress is changing what we think of as “new” or “old,” and users can easily scorn the sites and apps they loved only a few months ago. But for every door that technology closes, a new one is opened. The Good News… Since inception TotalWeb Partners has building the immersive interaction designs into all sites we build.

Below we’ve collected some of the modern IxD techniques that users are flocking to. Some are genuinely new, while others are just new takes on old ideas. Either way, they’ll help you stay ahead of the curve…and the crushing wheel of progress.

1. Animation & Transitions
When it comes to interaction design, one of the most popular concepts is animation and animated effects. Animation can include anything from a cool hover state effect to a full-screen cartoon that plays in the background.

Animations may not be new to interaction design, but their popularity is really only possible thanks to developments in HTML5, Javascript, and CSS. While they were once considered an aesthetic luxury (“Wow, the icon bounces!”) during the age of Flash, they are now becoming a functional necessity (“Ugh, the icon doesn’t do anything except bounce?!”).

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Why Website Optimization is Out and Website Marketability is in

Why website optimization is out and website marketability is in.

Read how Crain’s Detroit Business lays out Website Marketability, explains SEO, and defines the value of a website as being related to it’s structure, content, and evolution.

Of all articles in our blog, this is the most important to us as it explains how internet marketing works in 2015, noting that this precisely matches TotalWeb Partner’s value proposition.

“Building a site is not an end game, it is just the first step… and all of TWP’s standard offers include ongoing support, updating, and marketing to meet the requirements of marketing on-line in 2015.”


Defining Website Marketability

From Crain’s Detroit Business April 17, 2015

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4 Features Every Local Business Website Design Needs

4 Features Every Local Business Website Design Needs.

No business can afford to waste money on tools that don’t work. Local businesses must be particularly discerning when deciding where to distribute the yearly budget.

A useful litmus test for local business website design is whether the website will pay for itself over time. Good design is not decoration.

Your company website should look great and make a winning first impression for your business… but looking “great” can’t be the only goal.

A cost-efficient local business website serves rather like an “employee” for your company, that helps:

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How Old VHS Tapes Helped Save Early Web Design

How Old VHS Tapes Helped Save Early Web Design

Conventional wisdom has it that anything published online can never be truly erased. People petition governments for the “right to be forgotten”—to have personal information and images permanently removed from the Internet. But look for a screenshot or image from a page of the very early web, and you’ll find it almost impossible to locate. Prominent technologist Andy Baio, who runs the site Waxy.org, where he promotes tech ephemera and news, has discovered an unlikely portal to an era that has all but disappeared from today’s Internet, and quite nearly from the human record: VHS tapes. With these tapes, now viewable on YouTube, comes a critical look into a period that set the stage for the massive design and technological changes society has undergone over the past 20 years.

Watch the video…

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Why Authoritative Content Is More Important Than SEO

Why Authoritative Content Is More Important Than SEO.

It is a little-known secret that Google and other search engines are making a shift from traditional search engine optimization (SEO) to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack.

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The Growing Importance of Mobile Web Design

The Growing Importance of Mobile Web Design.
Google algorithm alert! If your business doesn’t have a mobile website you’d better set one up quick. This is a quite a game-changer.

Google announced yesterday (19 November 2014) that it would introduce ‘mobile friendly’ labels on search results to indicate which links are best optimized for smartphones and tablets.

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Why Content Is Still King When It Comes to Lead Generation

Why Content Is Still King When It Comes to Lead Generation. What kind of content is being used to start and nurture relationships with prospects? According to a study from Focus Research, companies use a mix of content types to attract customers, depending on the kind of business they do: from blog posts, white papers, webinars and other virtual events (especially business-to-business operations) to research papers (particularly businesses that sell to consumers).

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