Google is putting its foot down for websites that aren’t tailored to our increasingly-ubiquitous mobile screens.
From Tuesday April 21, websites that aren’t deemed “mobile friendly” by Google’s own analysis tool will fall lower in search rankings than those that do, which could mean dips in revenue for companies who depend heavily on web traffic.
There were some big names among those who still didn’t make the cut on Monday, based on a few cursory searches of Google’s free testing tool. Microsoft’s Windows Phones homepage didn’t have a mobile-friendly design, because the text on the site was “too small to read” and links were too close together.
The home page for The Daily Mail and Italian fashion company Versace were also at risk of falling lower in search rankings because they weren’t up to par.
The update will take place in real time, so once organizations make their websites more mobile friendly they can expect to be re-indexed by Google soon afterwards.