Recently, Google made a statement that the volume of search queries on mobile devices has now surpassed desktop. This along with their most recent algorithm updates means that much more value is being given to well-designed mobile websites. Desktop sites failing to conform to the standard are likely to witness a marked decline in SEO rankings and traffic.
So what does this mean for mobile web designers & marketers?
Well for starters, if you haven’t created a mobile website or introduced responsive features into your existing one, you are likely missing out on valuable SERPs rankings and traffic since the majority of your users will likely be visiting on their phones.
Here are 7 suggestions you need to know to update your website to modern mobile standards.
1. Understand usability
Usability is arguably the most important aspect of a mobile website, after all; would you buy an unsteerable car? The same point can be made for your website, your users don’t want to visit a site they can’t use.
You should start off by viewing your current website on your mobile. If you have to pinch in and zoom around to read everything, and it takes several attempts to navigate to a new page, you’ve gotten a clear view of the mobile experience you are offering your users.
2. A responsive website isn’t always the best answer
Depending on your current website, you may want to consider developing a responsive theme that adapts to your users’ browser or device resolution. However, sometimes this isn’t achievable and you may want to opt for a dedicated mobile website instead.
Building a separate mobile site has its benefits, for example they are often easier to develop than integrating responsiveness into your existing site and costs can often be significantly less (especially when using a third-party mobile website builder), however a separate mobile page means you will have to maintain 2 different code bases and upload content to both.
Whichever route you decide to go down, research is needed to ensure which option is more suited to your marketing and business model in the long run.
Read more: 7 Suggestions for Better Mobile-Friendly Web Design
