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All posts tagged Web Design

How Growth-Driven Design Fuels Leads and Sales

A well designed website can provide you with faster results.

Who doesn’t love faster results and more sales? If you’re like most businesses, then you’re always finding ways to scale your business.

A great way to minimize your risk while driving results is to work on a growth-driven design for your website. This allows you to focus on data and audience analysis to make changes for the needs of your visitors.

We’ll dive deeper into what growth-driven design (GDD) entails, along with the differences between traditional website design and GDD, and great tools to help you on your website design journey.

What Is Growth-Driven Design?

Growth-driven design, often shortened to GDD, is a progressive approach to website design that helps businesses drive optimal results while reducing common pain points for their site visitors. A website design that is growth driven is optimized for lead generation, offering frictionless conversion paths so visitors can convert easily.

Read more: How Growth-Driven Design Fuels Leads and Sales

3 Tips to Master a Minimalist Web Design

The world craves minimalism.

So much so, that whichever aspect of our lives you look at – whether it is the lifestyles we lead, homes we live in, or the products we consume – minimalism is present in every facet.

Even the smartphones in our pocket prove that minimalist design has more than caught on.

Why Minimalism?

Often confused with simplicity, the concept of minimalism entails reducing all elements to only include those that are essential.

This means that while minimalism is simple, simplicity, or using simple forms, does not necessarily translate to minimalism.

In the world of design, minimalism is used to directly convey the message without the unnecessary noise and obstruction of focus due to other distracting elements.

Seeing the benefits of using minimalism to swiftly and effectively convey the message, the minimalist approach has taken root in many branches of design.

From painting and sculptures to digital product design and web design, minimalism has managed to root itself and understandably so.

Designed with minimalism in mind, digital products and web designs are no less impressive.

Apple’s brand is one of the best examples of having a minimalist approach in mind when designing products.

The design itself is clean and sleek, and it puts an accent on every aspect of customer experience – from the first moment you hold an iPhone packaging in your hand, peeling off the foil of your screen, to finally using the smartphone.

Minimalist designs are visually appealing and user-friendly, so it’s really not surprising that so many businesses prefer to have a minimalist web design, as it helps them boost their company’s bottom line.

Taking Minimalist Approach to Web Design
Your company’s website is the best business card you have.

It tells your customers all they need to know about your business – from where to find you to what the business is all about.

Read more: 3 Tips to Master a Minimalist Web Design

How To Think About Web Design To Market Any Kind Of Business In 2020

If you’ve ever grown your own plants, you know that they tend to grow toward the sun. This makes sense; they rely on the sunlight for sustenance, so they’re going to do everything in their power to make sure that they get as much of it as possible. To use an analogy, the same thing goes for online marketing. Companies want to be able to go in the direction of where their prospective customers are. They’re doing it for the same reason as the plants: sustenance.

Over the years of running an online marketing company, I’ve found that there are some often overlooked marketing techniques that have helped businesses, even niche businesses, to grow. Perhaps foremost among these, web design is a bigger deal than many people realize.

There’s More To Web Design Than Looking Good

So many small business owners often think that the only goal of a website is that it looks great. They want something flashy, eye-catching and attractive. That’s all well and good; it’s even important. However, good web design has many benefits beyond that, too. Quality web design should be easy to navigate in practically every way possible.

Website = Online Storefront

A good analogy is to think of your website as a store. For many small businesses that don’t have physical storefronts, it is, for all intents and purposes, an actual store. When you walk into a store, you want to be able to move around. You want to be able to check all of the wares out — easy access to what you came for, as well as exposure to some items that you might not have realized exist. That’s a well-laid-out store in practically any industry.

Read more: How To Think About Web Design To Market Any Kind Of Business In 2020

Website Design Trends for 2020

2020 is moving quickly. Already 2 months in and business is not slowing down.

It is time to begin updating your website to meet demands. As the year goes on, new announcements will spike interest amongst new and prospective customers. Be ready to have a high volume of customers browsing through your website at any given moment.

Since it is the turn of a new decade, why not spice things up and revitalize your existing website? Change is always good, especially if it can benefit the flow of traffic your business receives. With that being said, there are plenty of ways you can revitalize the look of your website to keep customers interested in your page.

Maybe it’s time for a new look! No, we are not talking about rebranding, just changing up the interface of your website. You wouldn’t want it looking 2019, that was last year’s trend. It is now time to add a more meat to the bone and keep users and visitors interested with an eyecatching new look.

What new interface will help revitalize my website?

We have the trendiest website looks that you can pull inspiration from!

Website Trends:

1. The 3D Look:

People are attracted to anything that pops out on a website. Through the right 3D animation, you can help potential and returning customers visualize your product or better understand what your company does.

Read more: Website Design Trends for 2020

What Is Web Design?

Quite often, web design is used interchangeably with web development, but are the two synonymous? In this article, I take a look at what web design entails in a bid to enlighten those who would like to pursue a career in web development and those who just want to satisfy their curiosity on the subject.

Web development and its 3 heads

The web development process generally involves three main phases. These are web designing, front-end development, and back-end development. Each stage is normally done by a person who specializes in that particular phase of development, although there are some web developers with more than one skill. A person with skills in web design, front-end, and back-end development is known as a full-stack web developer.

Not all developers end up as full-stack developers. If you identify with the philosophy that a jack of all trades is a master of none, then you should be content with specializing in one aspect of web development- like web designing.

A web designer plays a crucial role in the creation of webpages. A webpage is a document you access when you visit a website. The two words-webpage and website- are sometimes used interchangeably, but that is a story for another day. So what does a web designer do?

Designing the web…
The web designer creates a layout of elements that appear on a web page. The elements range from text, images to videos.

A logo and favourite icon (favicon), are among images that can be found on a webpage. The logo and favicon are part of a brand. Sometimes the web designer is tasked to design the brand or to ensure that existing images are in a certain format and size for the best user experience(UX). The logo typically appears on the navigation panel of a webpage while the favicon is visible in a web browser’s history and it may also appear on home screens of mobile devices.

Fonts and colours on a webpage are also chosen by a web designer and they usually resonate with the brand. The web designer comes up with colour scheme codes for use by developers later in the development process since colours are rarely referred with their names in web development. The web designer also makes sure that the correct fonts are used. Now you might be wondering what skills should a web designer possess?

Read more: What Is Web Design?

5 Ways SEO & Web Design Go Together

When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously.

In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important.

If you want to do better in the SERPs, it takes more than just SEO.

Your website also needs to be designed well, or you risk squandering all of that organic equity you have been building.

SEO and web design work together more seamlessly than many people might realize.

Their components mingle and flow together so well that, when executed correctly, your website visitors should not actually notice anything about what you have created; they should simply start navigating through your site.

So, what are those elements where SEO and web design collaborate? Check out these five ways they are used together.

Read more: 5 Ways SEO & Web Design Go Together

 

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

Do you think of SEO and web design as separate elements of your website?

You shouldn’t.

In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website that will make your SEO more solid than ever.

Building rapport with Google takes more than keyword frequency. Here’s how you can make your website show up higher on search rankings and stand out from the pack:

1. Mobile matters.

At the end of 2017, Google announced on its webmaster blog that it was going to start indexing mobile sites first. Previously, the desktop version of a website was the one that would get indexed. But from then on, Google slowly began rolling out a mobile-first program.

Google knows what it’s doing. According to a Quartz report from media agency Zenith, 70 percent of all web traffic came from smartphones in 2017. And that number is only expected to climb.

Read more: 5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

 

Build a beautiful website: Three tips for attractive web design

Before visitors read anything on your site, they should be drawn in by an attractive web design. Learn how to create an eye-catching website here.

Did you know that 75% of people will judge the credibility of your business, based on the design of your website?

Thus if you want people to take your business seriously, you must give your website a good design. But if you know little to nothing about website design, you’re probably at a loss in terms of where to begin.

Read on, and you’ll learn the basic principles when it comes to creating an attractive website design. Use these tips, and you won’t have to worry about your credibility taking a hit due to a poorly designed website.

Let’s begin!

  1. Keep things simple

If you want your website to be appealing, it’s a good idea to make the design as simple as possible.

When your website has a simple design, it will be easier for people to find the things that matter to them. Your website will also load faster on mobile devices, as there won’t be any unnecessary graphics.

  1. Choose a color scheme

When designing your website, think about using a color scheme of some sort.

You should do this because the use of colors will make your website more engaging. That’s because you can use colors to draw attention to significant bits of information on your site.

When choosing a color scheme, try to select colors that represent your brand.

Read more: Build a beautiful website: Three tips for attractive web design

Seven web design mistakes that hurts user experience

You would agree that web design is an art. But like every other form of art, it shouldn’t come as a surprise that a well-designed website can end up as an “Oh No! Never again would I be here again!”

This is most times because of a teensy mistake, and these errors are very common. Sometimes they are even not noticed by the pros, let alone beginners.

Your web design has the aim of pushing your company’s set goals through its aesthetics, how it works, and the ease of navigating it.

Read on to discover the seven basic web design mistakes from the leading Sydney web design agency that hurt your user’s experience and know what to avoid when designing.

Hidden Features and Information:

There’s nothing as annoying as when a feature or piece of information that is supposed to be on a page but is nowhere to be found. This can cause the user to abandon your site irrespective of the good content that you have. Most of the features or information usually hidden are:

  • Navigation
  • What the company does
  • Why you should patronize them
  • Contact address, cell number, email address, and social media address.
  • Links

I know you’re probably asking if it matters that these little details are missing. Yes, it does. And remember the value is in the details.

Read more: Seven web design mistakes that hurts user experience

4 Simple Web-Design Tips to Boost Conversions

Wooing online shoppers can be tricky. While your website may look professional and include social proof and trust badges, you could be overlooking less obvious design elements that can affect conversions. But don’t worry; you don’t have to be a web designer yourself to understand and implement these four simple fixes.

  1. Pick the right colors.

When choosing colors for your website, you shouldn’t simply pick your favorite. Instead, you need to consider the emotions each color will convey and if that emotion matches your brand. It’s commonly believed that certain colors affect the way we feel about a business, including whether we decide to make a purchase.

The color blue, for example, is thought to evoke feelings of trust, strength and dependability, which is why companies like Dell, Ford and American Express use it. On the other hand, companies like Lego, Nintendo and YouTube chose red because it tends to evoke excitement and youthfulness.

So consider what your website’s colors are conveying to your audience. Do you sell healthy lifestyle products? Then think about choosing green to evoke peacefulness and growth. And also bear in mind that using high-contrasting colors helps the most important elements, like call-to-action buttons, stand out.

2. Consider typography.
Just like colors stir specific emotions in people, so do fonts, so you need to choose typography for your website that represents your brand accurately. For instance, if your business makes hand-crafted furniture, you might consider choosing a font that tells your audience that reliability and comfort are important to you.

Additionally, creating enough spacing between lines of text will make your content easier for users to read. The magic line-height (the space above and below lines of text) is 150 percent of the font size you’re using.

3. Use negative space.
Negative space (or whitespace) refers to the space between all of the different elements of your website, such as that between header and content. Lots of negative space on your website is actually a good thing, allowing you to focus on the most important elements — like an eye-catching main image and call-to-action — and overall readability.

Read more: 4 Simple Web-Design Tips to Boost Conversions

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