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All posts tagged Web Design

Responsive Web Design Principles

Nowadays, it’s common practice to build a website or app that adjusts its user interface depending upon the browser or the device. There are two approaches to achieve this goal. The first involves creating different versions of your website or app for different devices. But it’s inefficient and can lead to unpredictable errors.

In a search for a reliable, future-proof approach, the responsive — or adaptive — design was coined. It focuses on building a single version of your layout that adapts to different browsers or devices automatically.

In this article, we’ll learn about responsive web design and the fundamental principles that will help you make an awesome website.

Responsive Web Design Ingredients

Responsive web design is not as complicated as it sounds. It’s a set of practices that you can use when writing CSS, not a separate technology that you’ll have to learn from scratch. You might already be following several of these principles without realizing it. You can understand responsive web design by exploring its four ingredients: fluid layouts, responsive units, flexible images, and media queries.

Fluid Layouts

With a fluid layout, you can create web pages that adapt to the current viewport width and height. Common practice includes using the max-width property instead of giving a fixed width to an element. Also, using percentage (%), viewport height (vh), or viewport width (vw) helps improve adaptability that is not possible with pixels (px). So, next time you’re building a layout, make sure to introduce these small changes and start benefitting from responsive design techniques.

Responsive Units

As you move to more advanced CSS, you’ll often see the use of rem and em units for length instead of px units. This is because the rem unit makes it super easy to scale the entire layout. By default, 1rem equals 16px because it’s proportional to the <html> element’s font size, typically 16px. However, you can set 1rem equal to 10px (or any other value) for easier calculations, by adjusting the top-level font size.

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Your website could be doing the environment dirty. Here’s how to clean it up.

No trees are seemingly cut down every time you Google something or read a social media post on your phone or laptop.  But websites alone do create emissions—internet usage is responsible for almost four percent of global emissions. That might not seem like a lot, but its equivalent to about the same emissions caused by global air travel. That percentage is predicted to almost double by about 2025 according to a post by Brussels-based energy magazine Energuide. And internet usage is on the rise– as COVID shut down the world last spring pushing many jobs and education online, internet usage went up as high as 40 percent, Yale News reported.

“The pandemic-related switch to digital has important environmental benefits, such as the reduction of travel-related carbon emissions, but the transition to a more digitally-centered world is not as clean as one might think,” Kaveh Madani, the Henry Hart Rice Senior Fellow at the Council on Middle East Studies at Yale’s MacMillan Center who led a study that outlined the internet’s environmental impacts, told Yale News.

The emissions caused by websites comes from the hosting company that ensures that websites are up and running when users search for them, on their server. By working with an environmentally-sound server like GreenGeeks, A2 Hosting, and HostPapa that focuses on renewable energy or lowering their energy usage, websites become more sustainable, Wired UK reported. Something as simple as using fewer images on a webpage also helps lower emissions. Another way to lower emissions is to have simply designed websites with little to no moving images like gifs.

“Images are the single largest contributors to page weight. The more images you use and the larger those image files, the more data needs to be transferred and the more energy is required,” Vineeta Greenwood, account director at design agency Wholegrain Digital told Wired UK.

Another aspect of creating more sustainable websites means raising awareness, or letting servers or customers in need of new web design know that it’s even an option for them. Some major search engines like Google have pledged to lower their tech centers’ water usage and to rely on more sustainable energy to run their search engines and other online products like Gmail and Google Docs.

Baruch Labunski,  CEO of Toronto-based SEO company Rank Secure, explains that when many clients work with the company to have their websites designed, they don’t often think about sustainability. Companies like Rank Secure make a point to have sustainability as part of their process when working with businesses who want help with web design by relying on more sustainable data centers.

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Web Design: 5 Ways Valen Digital Can Help You Improve Your SEO Game and Maximise Results

Do you have a business with a website but hardly any traffic, offering awesome services or products that still struggle to attract customers? If so, you’re not alone!

It’s one thing to have a promising business, but if nobody can find your company online then most of that promise will sadly go to waste. This is where search engine optimisation (SEO) comes in to save the day. When done right, SEO can make your business visible online to your ideal clients and help to convert them. However, due to the industry’s complexity, it’s often worth getting professional help with SEO to achieve best results.

Valen Digital is a marketing agency that specialises in providing innovative SEO marketing strategies and web design solutions to help clients get noticed online and maximise profits. Here are 5 ways in which Valen Digital can help you to up your SEO game:

Research

During this initial stage, Valen Digital will work hard to understand your specific marketing objectives. This way, the team there will know exactly how to tailor various services to you to help get the best results possible for your business.

Once the experts at Valen Digital have identified your business’s unique objectives, they will thoroughly research which keywords are most relevant to your website. This in turn gives them a clear idea of how to refine your website’s content so it conveys the right message to your target audience.

Technical strategy

In this second stage, the SEO specialists at Valen Digital will strive to identify and then rectify any SEO issues with your current site.

The team are more than capable of identifying current technical issues you may be having, after which they will find a way to address these issues. They can also come up with new marketing strategies for you to use to ensure you have the best possible standpoint from an on-page technical perspective.

Content strategy

Next, the Valen Digital team will help you to be found by the right audience – you know, the people who are most likely to be interested in your business and convert to paying customers.

Valen’s specialised content strategy is there to reinforce the relevancy put forward in the previous steps. This combined with new, fully optimised content will attract organic traffic and links from engaging SEO campaigns, making sure your business is visible online to those who matter.

Marketing strategy

Valen Digital’s next mission is to connect you with new audiences by creating key content pieces that reinforce SEO objectives while still following your overall marketing plan.

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7 WEB Design Tips to Improve you site

Most users will only read 20% of the content on your page. If your website is too busy and without a precise message or call to action, people will bounce.

Lack of traffic or high bounce rate on your website could be a result of poor website design. There are a few things that can help you improve your website and web presence but if done incorrectly could impair your Google ranking and conversation rate.

That’s why it’s common practice to delegate this responsibility to a web design agency. They use the best web design practices to bring the goal and vision for your website to life. Here are some web design tips on how to improve your website:

Make Your Site Load Faster

Most web users have a very short attention span. Hence, users get discouraged and move on easily, when you have a website with a slow load time. It’s something you’ve probably mindlessly on other people’s websites. To not have this happen to your website should ideally load within three secs. Here are some ways you could declutter your website and decrease your bounce rate:

Optimize Images

Reduce plugins

Clear Up Framework and Themes

Use a CDN (content delivery network)

Use SSI (server side Include)

Condense your website’s code (i.e HTML, CSS, and JavaScript)

Optimize the Homepage

Choose a great Hosting Platform

Ensure Your Website is Responsive

Responsiveness of a site is the degree of flexibility of that website on whatever device it’s been accessed on. This is especially important because an increasing amount of users now access the web through mobile phones and tabs rather than laptops and computers.

So, make sure your website is responsive. That means your site should contain the contents and information but a different display; that changes automatically depending on the user’s screen size.

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10 Essential Features Of Good Ergonomic Design Tech Developers Often Overlook

When tech designers are developing a new website, app or product, they usually focus closely on functionality, ease of use and, most importantly, the user experience. But there’s more to a good user experience than attractive graphics or fun interfaces. The best-designed tech will always be centered on ergonomics—the ways humans interact physically and mentally with the tools they use, particularly in the workplace.

Tech hardware and software, as well as websites and apps, should always be designed with the health and comfort of the user in mind if they’re to be fully effective and inclusive. Below, 10 tech experts from Forbes Technology Council share important aspects of good ergonomic design that tech developers sometimes overlook and why it’s so important to get these features right.

1. ADA Compliance

Making your website ADA-compliant is not only the right thing to do, but it also opens your doors to additional visitors. Many low-cost tools make this an easy and transparent thing to do. Ensuring your site is ADA-compliant is a no-brainer. – David Moise, Decide Consulting

2. Hand Size And Reach

Tech developers often forget that with the larger size of modern smartphones, one-handed operation gives a typical adult thumb comfortable access to only the bottom-right two-thirds of the screen. Interface elements in the upper left of the screen are only accessible through uncomfortable contortions, secret OS features or by using your second hand. – Sam Glassenberg, Level Ex

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Your 9-Step Guide to Website Planning

There’s no way to sugarcoat it: Planning a website or redesign is an enormous undertaking. At the enterprise level, a site redesign can take several months to more than a year to complete, cost hundreds of thousands, even millions, of dollars and span thousands of pages.

If you’re the one planning for the design, you’ll need to consider the time and cost, as well as messaging, site layout, brand identity, user experience and performance.

You’ll need to meet with key stakeholders to define business goals and figure out who your customers are and why they’re coming to your site.

You’ll also need to create content that engages your audience at key touchpoints and nudges them through your funnel.

And that’s just the beginning.

After you’ve conducted research with stakeholders and devised a path forward, you’ll actually need to build the thing. That could mean hiring a third-party web development agency or creating an entirely new codebase in-house. Either way, you’ll have to think about the architecture and SEO structure, third-party integrations and responsiveness across screen sizes and browsers.

Even after the launch, you won’t be done. You’ll need to continue to iterate and test how well the site is performing against benchmarks. (And considering the average lifespan of a website is just two years and seven months, you probably don’t want to spend years building it).

Read more: Your 9-Step Guide to Website Planning

5 Web Design Resources that will Inspire you website

The appearance of a website plays an important role in any business whether it is big or small.

The website of your business interacts with the prospects on your behalf. That is the reason why people judge the credibility of your business by its design. While designing your website, keep in mind that your website should be well equipped to cater to a good user experience. A good layout, images, and typography matter more than we usually think.

A study by Stanford found that people quickly evaluate a site by visual design alone. In short, the design of your website:

Sets a good first impression

Builds credibility

Projects authority

Proves legitimacy

Highlights your expertise

Building a website from scratch can be a daunting task. When you fall short of ideas, take inspiration from others. Make them your muse. When you look at the work of others, you gain a new perception of looking at things that might have been missing in your own work. Also, this way you keep pace with the latest trends.

In this article, you will find places to look for the best website designs in the world. There is a massive amount of resources available on the internet to get inspired from. But it can be overwhelming. So without any delay check out a concise list of the top five best website designs to seek inspiration for your ideas.

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Is Your Website Helping or Hurting Business?

Online presence is one of the leading factors in successful business practice across all industries today. Though we’ve been walking the path toward a digitized economy for a decade or two, the pandemic shifted that transition into high gear.  

Now, if a laundry’s website is hard to find, navigate or even look at, the consequences can be significant. No longer are reputation, print advertising and location the main drivers of business.  

Online presence, design and visibility are essential elements of an effective prospect outreach strategy.   If you’re wondering whether your website is helping or hurting business, here are some questions to ask.  

In Part 1, we looked at questions about how trustworthy your site looks and if it’s fast enough. This time, we examine questions about the findability and security of your site.  

CAN PROSPECTS FIND YOUR SITE EASILY? Search engines are the crossroads of the Internet where nearly 93% of all the web traffic flows.   When prospects want to find services you supply, they’ll search for it in a search engine and, if your site is search engine optimized (SEO), there’s a good chance you’ll be one of the first choices on the results page.  

If it’s not, your competitors who are optimized will likely get that lead.  

• A simple SEO test  

To get an idea of where you’re at, search for your company’s name in your preferred search engine. If it shows as the first or second result, that’s a good start.  

Now, search for a product or service you provide like a prospect might. It could say “linen service in (your town or city)” or  “uniform rental near me.” If your site is in the top five, that’s great. If not, things could be better.  

When looking to rank high for certain keywords, it’s important to have content built around those keywords. If they aren’t present on your site, or if the content around them isn’t written well or with SEO principles in mind, you will have a hard time ranking well enough to be seen.  

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Color Trends in Web Design: 2021 Edition

2021 will most likely become the year of major changes and drastic breakthroughs in the field of web design. We can already witness exciting color palette solutions and original uses of gradients and duotones, and from this post, you’ll discover the main trends in the color schemes for websites in 2021 that are not to be missed. Keep reading if you want your designs to be fresh and up to date.  

Top 5 Color Trends to Follow in Web Design So what are the hottest color trends 2021 that every web designer should follow?  

Dark Mode Dark themes are the latest trend in app design. After Apple had finally released dark mode for iPhones and macOS, it was only a matter of time before it appeared everywhere. Top web design agencies also decided to implement this mode for their solutions. Once they were rare, now dark themes are everywhere.  

When done well, the dark mode has many advantages. It reduces eye strain, making the nightly online experience much more pleasurable. They are easier to read in low light, like while on the subway or a bus. And they can significantly reduce battery consumption.  

Gradients Gradients and color filters have been around for a couple of years now and still haven’t lost their popularity among designers. First, color filters started becoming popular because of the Instagram-oriented public mentality, but now they are used to create additional textures and add more depth to basic colors.  

As for the successful examples, check out Grammarly’s social networks.  They use gradients instead of flat colors for their graphics.  

Read more: Color Trends in Web Design: 2021 Edition

The Importance of Effective Web Design for eCommerce

A million different things go into running a business, so it can be alarmingly easy to forget some crucial components. Arguably the most important of these is your website. It might surprise you to learn just how significant your digital presence is and the impact it can have on your audience.  

Of course, as an eCommerce owner, you already know that a website matters in terms of purchases—without one, your customers wouldn’t be able to buy your products. But what you may not know is the influence it has on consumer assumptions about your brand.  

There’s a lot more to an eCommerce website than its product page and shopping cart. Here, we will be explaining all of that to you and why effective web design for eCommerce matters.  

It Is the Store-Front of the Digital Age For better or for worse, the high street is declining in popularity, and the importance of online marketing is increasing. As one Europe digital agency explains, rather than your shop window, customers will be judging your website. It could be the deciding factor between a purchase or a pass.  

If you want to secure a larger audience, you need to ensure your shop window is looking its best. If a potential client lands on your site and finds the site disappointing, they won’t bother looking at your products or services.   Don’t get lax, and don’t let customers slip through your fingers—invest in web design!  

Read more: The Importance of Effective Web Design for eCommerce