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Google’s Mobile-Ranking Showdown Kick Off; By Forbes

Google’s Mobile-Ranking Showdown Kick Off.  If your site is not mobile friendly, contact TWP today to learn about our RWD conversions.

Google is putting its foot down for websites that aren’t tailored to our increasingly-ubiquitous mobile screens.

From Tuesday April 21, websites that aren’t deemed “mobile friendly” by Google’s own analysis tool will fall lower in search rankings than those that do, which could mean dips in revenue for companies who depend heavily on web traffic.

There were some big names among those who still didn’t make the cut on Monday, based on a few cursory searches of Google’s free testing tool. Microsoft’s Windows Phones homepage didn’t have a mobile-friendly design, because the text on the site was “too small to read” and links were too close together.

The home page for The Daily Mail and Italian fashion company Versace were also at risk of falling lower in search rankings because they weren’t up to par.

The update will take place in real time, so once organizations make their websites more mobile friendly they can expect to be re-indexed by Google soon afterwards.

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Top 5 Reasons to Use Responsive Website Design

Top 5 Reasons to Use Responsive Website Design. The introduction of smart devices and their ease of availability have shifted the use of the internet, from desktop PCs to hand-held smart devices. A research suggests that the year 2015 will witness internet usage on mobile devices to match the usage on desktops. This means that all businesses should ensure that their websites are compatible with these devices. Being compatible in this way means that the website automatically detects the device, while it is being viewed, and adapts to the screen size for easy viewing. This adaptability feature is known as Responsive Website Design.

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The Growing Importance of Mobile Web Design

The Growing Importance of Mobile Web Design.
Google algorithm alert! If your business doesn’t have a mobile website you’d better set one up quick. This is a quite a game-changer.

Google announced yesterday (19 November 2014) that it would introduce ‘mobile friendly’ labels on search results to indicate which links are best optimized for smartphones and tablets.

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