March 18, 2015

How Data Analytics is Transforming B2B Marketing

How data analytics is transforming B2B marketing.

Consumer marketing might have grabbed many of the headlines around data-driven marketing, but B2B marketing is also going through a revolution thanks to digital change with all the hype that has accompanied the digitisation of consumer marketing, it is easy to forget that another important field of marketing has been going through its own digital revolution.

While it might not boast the same massive data sets as those wielded by consumer marketers, business-to-business marketing (B2B) has been making steady strides in improving how it captures and utilises data to fine-tune the sales process.

March 13, 2015

by TotalWeb Partners

Top 11 Advantages of Ecommerce

Business News, E-Marketing, Ecommerce Ecommerce

Top 11 Advantages of E-commerce:

1. Overcome Geographical Limitations

If you have a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground. Additionally, the advent of mcommerce, i.e., E-commerce on mobile devices, has dissolved every remaining limitation of geography.

2. Gain New Customers With Search Engine Visibility

Physical retail is driven by branding and relationships. In addition to these two drivers,online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an E-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.

3. Lower Costs

One of the most tangible positives of E-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Here are some of the ways that costs can be reduced with E-commerce:

March 3, 2015

by TotalWeb Partners

What Consumers Dislike About Mobile Email

Marketing, Mobile Mobile Email

What Consumers Dislike About Mobile Email.

Consumers’ top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.

The survey of more than 1,000 US consumers found 44% say they receive too many emails on their smartphones and 37% say many of the messages they receive are irrelevant.

Other top complaints with emails received on smartphones include the following: Messages are too small to read and interact with (32% don’t like); difficulty seeing full websites on devices after clicking through (26%); and messages are often jumbled/not well-formatted for phones (21%).

February 27, 2015

by TotalWeb Partners

Inbound Marketing For Beginners

Inbound Marketing, Marketing Inbound Marketing Tips

Inbound marketing for beginners.

Inbound marketing describes a business building strategy that, when successful, will attract buyers and sellers to you and your services. Examples include advertising on a local bus bench, in the Yellow Pages or on shopping carts. With this type of marketing strategy, you are trying to place your ad where you suspect your clients are, so when they have a need for the services you offer, you are right there to remind them that you can help.

Inbound marketing has evolved to a whole new level over the past several years. As consumers have embraced social media, online reviews, blogs and video, older mediums like bus benches, shopping carts and the Yellow Pages no longer provide the same exposure that they once did.

February 24, 2015

by TotalWeb Partners

Inbound Marketing Alone Won’t Deliver High-level Meetings

Inbound Marketing, Marketing Limits of Inbound Marketing

Inbound marketing alone won’t deliver high-level meetings.

Author; Caryn Kopp, Chief Door Opener at Kopp Consulting

It’s no secret that buyer behavior has changed with the ease of information access we all enjoy through the Internet. With a click of the mouse, we can get what we need to evaluate new products and services. There’s no doubt that shifting some dollars to digital marketing that attracts key prospects is important. However, those who expect an inbound strategy alone to bring the right prospects to their doorsteps, ready to buy, too often miss their sales goals.

I’ve seen too many business owners not only disappointed, but frankly perplexed when their inbound strategies fail to deliver the initial meetings and opportunities with senior level decision makers that they dreamed possible. Let’s take a closer look at why this might be happening and what you can do about it.

February 20, 2015

by TotalWeb Partners

3 Wildly Different Inbound Marketing Resolutions for 2015

Marketing-Resolutions-for-2015.jpg-300x201

Inbound Marketing Inbound Marketing, Inbound Marketing Tips

3 Wildly Different Inbound Marketing Resolutions for 2015
Everyone – and we mean everyone – has at least one dirty, little marketing secret.

Maybe you’re skimping on the quality and quantity of your visual content marketing. Perhaps you’re putting off that SEO review of your website that you know you desperately need. Or even worse, perhaps you’re not even using the right social media networks in the first place. Trust me, we’re all guilty of something.

February 18, 2015

by TotalWeb Partners

5 SEO Lessons for Entrepreneurs

Search Engine Optimization (SEO) SEO Tips

5 SEO Lessons for Entrepreneurs

Whether you think SEO is an acronym for “search engine optimization” or “screwing everyone over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, jargon-riddled, important, and lucrative IT fields in existence—and it’s not going anywhere.

February 13, 2015

by TotalWeb Partners

Are Agencies Necessary For SEO Success?

Business News, Search Engine Optimization (SEO) Agencies, SEO

Are Agencies Still Necessary For SEO Success?

It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google GOOGL +0.85%’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting them into discernible words and phrases and incorporating countless offsite factors like online reviews and social signals. But while the code that backs Google’s search algorithm has become much more difficult to analyze, the actual process for optimizing a website has become simpler.

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