All posts in Ecommerce

10 e-commerce marketing strategies for your business

Without a clear e-commerce marketing strategy, organizations could face significant challenges as consumer behaviors change.

E-commerce sales boomed in 2020 and beyond due to the COVID-19 pandemic. Since then, online shopping has continued to grow, as have competitors and changing demands from customers. If organizations invest time and resources into e-commerce marketing strategies, they can help establish, increase and retain their customer bases.

E-commerce marketing strategies involve promotional tactics to drive traffic to an online store. A well-thought-out marketing plan, coupled with an engaging website, can convert visitors into paying customers, help businesses retain them and increase their overall customer lifetime value (CLV). If marketing teams stay up to date on the latest trends, they can help the organization reach and retain new customers.

These 10 e-commerce marketing strategies can help set an organization apart from its competition, strengthen the brand, attract new customers and increase sales over time.

  1. Search engine optimization
    Launching a website is a win for any e-commerce company, but websites aren’t enough for consumers to easily find the brand. To improve visibility, marketing teams must optimize websites for search engines. Positive search engine optimization (SEO) requires marketing teams to continually update websites with rich and relevant content that provides useful information for customers.

An SEO strategy can help organizations ensure their content shows up on search engine results pages (SERPs) for relevant queries and deliver positive CX when customers find the information they need. Marketing teams should use SEO keywords and phrases organically within content to alert search engines to the site’s relevance for those queries.

Read more: 10 e-commerce marketing strategies for your business

How to Attract B2B Buyers to Ecommerce

Today’s B2B buyers have fewer constraints than those of 10 years ago. To decrease costs, even enterprise companies are streamlining their purchasing processes, including increased online purchasing without the traditional purchase order or invoice.

In “B2B Ecommerce Growing; Becoming More Like B2C,” I explained that B2B buyers are looking for an ecommerce experience that is comparable to buying consumer goods. That expectation will grow in 2016. B2B buyers often make purchases on B2C websites when products are available, so the opportunity to sell to businesses exists for B2C online merchants. Interestingly, 82 percent of B2B buyers have made B2B purchases on Amazon’s consumer site, versus on Amazon Business, according to research firm Forrester.

The Statistics

In a recent survey of enterprise buyers, Forrester found that 32 percent of respondents made half or more of their work purchases online. Fifty-three percent expect more than half of their business purchases to be made online in 2018. The rate of online business purchasing is likely even higher among smaller companies that don’t have rigid purchasing rules.

Reasons for switching to online purchasing include the convenience of being able to purchase 24 hours a day and the speed of completing the transaction. Even if purchases are not made online, business buyers use websites extensively for product research. Sixty-three percent of respondents researched at least half of their work purchases online. While 70 percent of respondents start their research on a search engine rather than a manufacturer or distributor website, the majority make their purchase on an industry distributor website (30 percent) or a manufacturer site (26 percent).

Read more: How to Attract B2B Buyers to Ecommerce

Top 11 Advantages of Ecommerce

Top 11 Advantages of E-commerce:

1.  Overcome Geographical Limitations

If you have a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground. Additionally, the advent of mcommerce, i.e., E-commerce on mobile devices, has dissolved every remaining limitation of geography.

2.  Gain New Customers With Search Engine Visibility

Physical retail is driven by branding and relationships. In addition to these two drivers,online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an E-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.

3.  Lower Costs

One of the most tangible positives of E-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Here are some of the ways that costs can be reduced with E-commerce:

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