Humans are visual creatures. Half of the human brain is designed to process visuals, more than the other senses such as touch and hearing. The brain is able to identify images in as fast as 13 milliseconds, and humans are able to remember more than 2000 pictures with at least 90% accuracy. So if someone sees a beautiful or a haunting image, they’ll won’t likely forget it.
In the age of social media, a picture is truly worth a thousand words. If you want to stand out, you must have really compelling visuals in your arsenal. Online consumers are said to retain only 10% to 20% of information, but when plain text is paired with visuals, they are able to remember 65% of the information. Another study revealed that content with photos or infographics registered a 94% increase in page views compared to non-visual content.
With billions of social media content out there, it is important that as marketers and content producers you are able to draw attention to your social media images, or people are going to forget about you.
Here are the best practices for visual content to get you started on improving the overall look and feel of your social media channels.
Use dynamic colour schemes
Using key colours that enable consumers to easily identify your brand or company is great, but that doesn’t mean you are stuck with blues or reds. Colours convey not just your logo, but also warmth and emotion. They set the mood and the atmosphere. While key colours help make branding more consistent, you don’t want to risk being too predictable.
A study on the impact of colour marketing found that 90% of snap judgements are made based on colour alone. This shows just how important colour is in social media design.
Instead of the flat colours, use light and dark gradients for a more unique feel. Evaluate whether you should go bold and bright or a little subdued. The key here is to be dynamic, allowing your brand to surprise even your most loyal fans. In order to get someone’s attention on social media, you must always keep it fresh and relevant. Keep your visual content consistent and exciting, and let your choice of colours do the trick for you.