Menu

All posts in Social Media Marketing

8 Ways Your Business Can Stand Out on Social Media in 2019

Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard?

You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys.

But how?

Here, I’m revealing a few of my favorite social media marketing tactics that have helped me grow my businesses and stand out on social.

1. Plan a content strategy and create an editorial calendar for your social channels.
Marketers are sometimes at a loss at what to post on social media.

Successful social media marketing doesn’t happen on accident — there’s a strategy in place, just as there is with a blog.

Look at the big picture and come up with social content that will resonate with your audience.

Map out seasonal content, as well as content related to events or launches your company is planning.

Work closely with your editorial and marketing teams to know what’s coming down the pipeline and strategize the best ways to promote it.

2. Invest in the right social channels.
It’s not just about what social content you share — it’s also about where you share it.

Not all social platforms are created equally, and where one business gets amazing engagement, another might fall flat.

B2Bs, for example, might do very well on LinkedIn, but not so hot on Instagram.

Meanwhile, B2Cs usually thrive on Instagram.

Find the platform that aligns with your audience.

3. Dive into new social platforms headfirst.
Another unicorn social tactic?

Find the latest and greatest platform, and dive in — before your competition.

One prime example?

Facebook Messenger.

The open rates on this thing are sky high (80% on average).

There are 300 million active monthly Messenger users, and you can communicate with them straight through Messenger in an engaging format that they prefer!

Whether you want to create customer service bots, bots that can schedule appointments, or bots to deliver key content, you can do it all on Facebook Messenger.

Read more: 8 Ways Your Business Can Stand Out on Social Media in 2019

5 Rising Social Media Platforms to Watch

Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.

If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch.

  1. TikTok

Previously known as Musical.ly, TikTok has become a huge hit with younger audiences. In fact, according to research firm Sensor Tower, TikTok was the fourth-most downloaded app for all of 2018. TikTok is all about short-form videos that play on a loop, similar to the now-defunct Vine. Users can easily create and share video content, but what sets TikTok apart from other video-creation platforms is the simplicity of adding musical overlays, fun effects, AR filters and more.

Why You Should Consider Using It: TikTok has gotten a bit of a bad rep as being a silly lip-syncing platform for kids, but if your target audience is between the ages of 16-24, it’s a great place to promote your business and especially effective for fashion and e-commerce who want to work with influencers.

Read more: 5 Rising Social Media Platforms to Watch

5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into.

But it’s not as simple as just reaching out to an influential user and asking them to post on behalf of your brand. You need to research the right influencers who have connection to those consumers that you want to reach, you need to establish goals and a strategy to maximize your effort, and you then need to utilize your influencer-created content for optimal results.

There’s a lot to take into account – which is where this new infographic from the team at Pan Communications comes in.

Here is an overview of some of the key considerations you need to keep in mind when mapping out an influencer marketing approach. Using these notes as a guide, you’ll be well on your way to building an effective, beneficial influencer marketing program.

Read more: 5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

8 Steps to Build a Capable Social Media Marketing Strategy [Infographic]

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t enable you to derive the full capability of social media platforms for brand promotion, and maximize your performance.

In order to get the most out of your efforts, you need a plan. This overview from the team at StatusBrew provides a good rundown of the key fundamentals that will establish a stable foundation for your ongoing social media marketing activities.

These are the basic building blocks for your process – take a look at the infographic below and start thinking about their application for your business.

Read more: 8 Steps to Build a Capable Social Media Marketing Strategy [Infographic]

 

7 Reasons Marketers & SEO Pros Should Use Social Media at Work

Over the years, I have worked with companies who block access to all social media platforms within their network.

This move was probably intended to keep employees focused on their work.

However, the marketing, HR, and sales teams really needed access to these networks!

No, I’m not talking about encouraging everyone to go waste their days on YouTube, Instagram, Snapchat, TikTok, etc. I’m also not counting the necessary marketing tasks of running advertising and content campaigns.

I’m referring to those of us in marketing and search roles who don’t have a perceived good reason to be on social media daily – as well as those managers or decision-makers who direct the time and activities of their teams.

Social media has matured into a major digital marketing channel. It shows up in attribution models and customer journey maps in nearly all industries.

While arguments can be made about niche and old school industries, it is hard to ignore.

Using social media at work is a positive thing for marketing and SEO professionals.

We should be encouraging social media use in our companies.

When given direction and focusing on the seven reasons marketers and SEO pros should be using social media, we can leverage its power and accomplish things that wouldn’t be possible from the brand’s profile and perspective alone.

1. Company Branding
The more content employees share about their work, role in the industry, involvement in their company, and engagement in their community, the more a brand can benefit.

As long as guidance is given on how to ensure profiles are tied to the company and the content is tasteful, employees can serve as brand ambassadors on LinkedIn, Facebook, Twitter, and more.

We have all been to the stale and sterile profile of a brand that doesn’t showcase what employees are doing and isn’t connected with the people that make up that company.

If your employees are doing awesome things in their circles, make sure they are encouraged and empowered to talk about it on social media.

2. Personal Branding
Years ago, I had a client’s HR department worry that marketing’s encouragement of employees and sales team members to be on LinkedIn and engaging in their industry would make them ripe for recruitment by competitors.

This was backward thinking and thankfully, they learned to embrace the power of what their employees’ personal brands could do.

By building personal brands through sharing content, building larger networks, and engaging others, they found that individual employees were able to establish their own thought leadership and personas in the industry. This could mutually work for the employee’s career benefit as well as the company’s overall profile.

Read more: 7 Reasons Marketers & SEO Pros Should Use Social Media at Work

How Much Should You Spend on Social Media Marketing?

Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston

Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot.

It’s a simple case of supply and demand, and social media platforms are limiting the supply. Organic reach — that is, your ability to speak directly to the audience that chooses to follow and interact with your business — has dwindled to almost nothing. On Facebook, for example, organic reach touches less than 5 percent of your audience on average. Facebook simply doesn’t show your posts to most of your followers … unless you pay for the privilege. That’s one of the reasons why advertising inside social media has become increasingly expensive, as brands outbid each other in a competition for users’ attention.

Suddenly, social media isn’t such a great deal. If you’re on a budget, all of this can brutally limit your growth and acquisition opportunities.

That’s not to say you should stop using digital platforms altogether. Paid social is a hotbed of marketing insight. With just a small amount of cash, you can easily test headlines, imagery, and offers on different audiences. That’s valuable research. However, if your entire acquisition strategy depends on paid media, you could pay your way right out of business.

But there is another way! You just need to diversify. In the digital world, there are many ways to acquire customers: paid social, paid search, email acquisition, organic social, organic search (earning traffic through content), public relations, influencer marketing, and earned media. Start by identifying a few channels where you want to focus most of your efforts. (Ideally, at least some of those channels will not require the spend of ad dollars.) This way, you can test what’s working while building an omnichannel approach that will pay off down the road.

Read more: How Much Should You Spend on Social Media Marketing?

 

8 Social Media Marketing Stats You Shouldn’t Ignore

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and upset clients.

A recent study conducted by Sprout Social surveyed both marketers and consumers, in order to help identify key challenges, and offer insights on what users expect when it comes to social media marketing. After all, if your strategy isn’t meeting their needs, it will fall flat.

Here are eight key stats of note from the data, which may help inform your strategic approach.

  1. “47% of social media marketers say that developing strategies which support business goals is their top challenge”

First off, I want to be direct in an observation on this point. If you’re not strategizing against what matters the most for your business, and working towards achieving that outcome, you’re not marketing. You’re just “doing the things”.

Read more: 8 Social Media Marketing Stats You Shouldn’t Ignore

How AI Can Improve Your Social Media Marketing

Have you been spending countless hours and tons of money in an attempt to improve your social media marketing? Social media marketing can be difficult to master for many businesses. With so many companies on social media, it’s hard to stand out from the crowd and truly connect with your target audience. Plus, social media isn’t just for sharing news and chatting anymore. It’s a full-fledged platform for marketing, e-commerce, customer service and more. That’s a lot to manage.

But with artificial intelligence (AI), you can not only make your social media marketing easier to manage, but you can get better results as well.

Here’s how AI can improve your social media marketing capabilities.

24/7 Online Presence

Gone are the days where consumers have to wait until the next business day to hear back from a company. The online world is fast-paced; you can’t afford to miss a comment from a potential customer because they can simply move on to the next company’s social media profile if you don’t respond. Luckily, with artificial intelligence, you can create a 24/7 online presence. You’ll be available to provide support and answer any questions from your customers, no matter the day or time. Of course, you won’t actually be providing the customer support via; it’ll be AI in the form of a chatbot.

Read more: How AI Can Improve Your Social Media Marketing

4 Tools to Help Boost Your Social Media Marketing Productivity

For social media managers, time is a precious commodity. The online world never sleeps, and in order to be successful. it’s essential to be on the ball, to as great an extent as humanly possible.

Trying to maintain high levels of productivity, while simultaneously juggling the tasks of creating and distributing content, developing your brand’s marketing campaign, promoting said brand across multiple channels, and setting your goals and objectives is no mean feat – and that’s just the beginning. If your business is on the larger side, you may also have the added complication of motivating staff and upholding your respective standards across the board.

It can be an undeniably daunting role, but fortunately, there’s a wide range of tools out there which can make elements of the process easier. Whether you’re aiming to manage your own time more effectively, set a more structured schedule, or maximize your team’s efficiency, here are some tools that can help you optimize your social media marketing process.

Canva For Work

Quite possibly the most important duty of any social media manager is that of creating the content itself. Enter Canva for Work, an easy to use tool which will guide you through every step of the process.

Whether you’re a novice, or a seasoned veteran, Canva has a bit of everything – and it all works via a simple drag and drop system which enables you to create flashy graphics to show off your brand to your heart’s content. You can tinker with fonts, colors, sizes etc. You can also choose from one of Canva’s built-in templates, or create your masterpiece completely from scratch, if you’re feeling confident.

The capacity to establish a uniform style across all of your designs can really help to formalize your branding, while the eye-catching animation tools can help bring a certain sense of flair to proceedings.

Read more: 4 Tools to Help Boost Your Social Media Marketing Productivity

7 Rookie Mistakes Ruining Your Social Media Marketing Strategy [Infographic]

Is your social media strategy failing to generate the desired results? Are you concerned your social media efforts are doing more harm than good to your brand?

Your Marketing Lady shares seven common social media mistakes that you need to avoid in this infographic.

Here’s a quick summary:

  • Trying to use every social media network
  • Failing to identify a target audience
  • Posting without a clear strategy
  • Posting too much or not enough
  • Using social media as a one-way tool
  • Ignoring other businesses and accounts
  • Skipping analytics and measurements

Read more: 7 Rookie Mistakes Ruining Your Social Media Marketing Strategy [Infographic]

Close
loading...