All posts in Inbound Marketing

The Easy Way to Go Global With Inbound Marketing

The Easy Way to Go Global With Inbound Marketing.

Why partner with TotalWeb? Read the following article from “Marketing Profs” and learn how we can help you increase market share.

Most companies have heard about the practice of inbound marketing, but fewer know how to effectively implement it.

On the surface, the idea is simple: Great content generates Web traffic, and a proportion of that traffic will end up converting to leads. This is a relatively new concept for many businesses that are used to building a brand by simply pushing out products or services via more traditional methods rather than creating compelling content that pulls in customers.

Many B2B companies have started deploying inbound marketing strategies. At the core of those strategies is content marketing. Some 93% of B2B organizations are using some form of content marketing, but less than half (42%) say they’re effective at it.

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Inbound Marketing For Beginners

Inbound marketing for beginners.

Inbound marketing describes a business building strategy that, when successful, will attract buyers and sellers to you and your services. Examples include advertising on a local bus bench, in the Yellow Pages or on shopping carts. With this type of marketing strategy, you are trying to place your ad where you suspect your clients are, so when they have a need for the services you offer, you are right there to remind them that you can help.

Inbound marketing has evolved to a whole new level over the past several years. As consumers have embraced social media, online reviews, blogs and video, older mediums like bus benches, shopping carts and the Yellow Pages no longer provide the same exposure that they once did.

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Inbound Marketing Alone Won’t Deliver High-level Meetings

Inbound marketing alone won’t deliver high-level meetings.

Author; Caryn Kopp, Chief Door Opener at Kopp Consulting

It’s no secret that buyer behavior has changed with the ease of information access we all enjoy through the Internet. With a click of the mouse, we can get what we need to evaluate new products and services. There’s no doubt that shifting some dollars to digital marketing that attracts key prospects is important. However, those who expect an inbound strategy alone to bring the right prospects to their doorsteps, ready to buy, too often miss their sales goals.

I’ve seen too many business owners not only disappointed, but frankly perplexed when their inbound strategies fail to deliver the initial meetings and opportunities with senior level decision makers that they dreamed possible. Let’s take a closer look at why this might be happening and what you can do about it.

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3 Wildly Different Inbound Marketing Resolutions for 2015

3 Wildly Different Inbound Marketing Resolutions for 2015
Everyone – and we mean everyone – has at least one dirty, little marketing secret.

Maybe you’re skimping on the quality and quantity of your visual content marketing. Perhaps you’re putting off that SEO review of your website that you know you desperately need. Or even worse, perhaps you’re not even using the right social media networks in the first place. Trust me, we’re all guilty of something.

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How To Use Funnels For Your Inbound Marketing Strategy

How To Use Funnels For Your Inbound Marketing Strategy. Funnels have been a focal sales strategy for decades, serving as a general model for anyone looking to get the most out of a given lead pool. By breaking down the sales process into a series of steps, starting at the wide end of the funnel and working to the narrower end, salespeople can more effectively target their potential customers and see higher sales growth as a result.

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Top 5 Inbound Marketing Trends To Watch In 2015

Top 5 Inbound Marketing Trends To Watch In 2015 –

As we close out another year, it’s easy to see the worlds of digital and inbound marketing have grown tremendously yet again. Not only have there been changes to buyers’ journeys, but also with how people seek out information and their engagement levels online. Just like in any field, inbound marketing will continue to evolve and there will be some trends to watch and some that will fade away in 2015.

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