TotalWeb Partners Blog

The Marketing Frontier V5: What is a CRM White Paper

In this White Paper, you will learn:

What is a CRM
Who Uses CRM Software
The Benefits of a CRM
And More!

What is CRM?

CRM stands for Customer Relationship Management.

According to Salesforce: “Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business.”

In order to achieve this goal, you will need to utilize a CRM software, which is
the specific technology that allows you to manage all your company’s relationships and interactions with customers and potential customers from one location.

In this white paper, we will be exploring CRM software in greater detail and outlining why it is vital to your organization’s success.

Please fill out the form to the right to download the full white paper.

April 18, 2023

The Marketing Frontier V3 – How to Give an Effective Seminar Presentation White Paper

In this White Paper, you will learn:

Why Presentation Skills Matter
Tips on Giving an Effective Presentation
More Speaking Opportunities
And More!

Why Presentation Skills Matter

It is no secret that having effective presentation skills is vital in the professional world. But why exactly?

Good Presenters are Good Communicators

A presentation at its core is an avenue to communicate your ideas to an audience. If you are an effective presenter that means you are also an effective communicator.

Presentation Skills Help Business Success

In your career, it is common that you will have to convey ideas in some type of presentation whether that is a seminar at a conference or presenting ideas to your team or clients. If you are able to do this effectively, you will be noticed by your superiors and have a higher chance of moving up.

Please fill out the form to download the full white paper.

April 18, 2023

The Marketing Frontier V4: Keeping Your Website Up-to-Date White Paper

In this White Paper, you will learn:

How to Tell if Your Website Needs an Update
SEO Best Practices
Website Design Trends for 2022
And More!

How Can You Tell Your Website Needs an Update?

Site is 4 or More Years Old

Technology around websites and site security is constantly evolving.

Not Visually Appealing or User-Friendly

Are you following the latest design trends?

No Longer Matches Your Branding

Have you recently rebranded your company? Bring those changes to your website.

Not Responsive

Now that more traffic is coming from tablets and phones, Responsive Web Design (RWD) is more vital than ever. RWD is the changes to a site depending on the screen size and orientation of the device it is being viewed on.

Please fill out the form on the right to download the full white paper.

April 18, 2023

The Marketing Frontier V1 – Inbound & Outbound Marketing Strategies White Paper

In this White Paper, you will learn:

What are Inbound & Outbound Marketing
How to Implement Inbound & Outbound Marketing Strategies
What are the Benefits of Each
Why You Should Work with an Agency on Your Strategies
And More!

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” – Hubspot

Essentially, Inbound marketing is the method of growing your business through the development of meaningful relationships with your current and potential clients.

“Outbound marketing refers to any kind of marketing where a company initiates the conversation and send its message out to an audience.” – Wordstream.com

Essentially, Outbound Marketing is what is considered “traditional” marketing by many. Please fill out the form above to download the full white paper.

April 11, 2023

15 Burning Web Development Trends to Follow in 2023

News

Consider these Web Development Trends for this year.

April 5, 2023

Universal Analytics is going away

News

According to Google:

Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data. We strongly encourage you to make the switch to Google Analytics 4 as soon as possible.

Understand what’s going to happen

Beginning in March 2023, if you haven’t already created a GA4 property, we’ll create one for you, unless you opt out.

This new property will be based on the settings in your Universal Analytics property. If you have created a GA4 property, and that property is connected to a Universal Analytics property, we’ll copy over any configurations (e.g., goals, audiences, etc.) from your Universal Analytics property that you have not marked as complete in your GA4 property, unless you opt out. Learn more

Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.

After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.

In the coming months, we’ll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you’ll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.

360 Universal Analytics properties will receive a one-time processing extension ending on July 1, 2024.

Check if your Google Analytics property is impacted

If you created your property before October 14, 2020, you’re likely using a Universal Analytics property.

If you created your property after October 14, 2020, you’re likely using a Google Analytics 4 property already, and no action is required.

Still not sure? Confirm which type of property you’re using

Complete your next steps
We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. Doing so will allow you to build the necessary historical data and usage in the new experience, preparing you for continuity once Universal Analytics is no longer available.

Original Source – https://support.google.com/analytics/answer/11583528?hl=en

March 15, 2023

Digital Marketing In The New Normal: 6 Tips For Lead Generation Success

Marketing Planning Strategy Business Organization Concept

E-Marketing, Marketing Digital Marketing

Digital marketing is a complex process that requires much effort and patience from marketers. It’s not just about creating content and posting it on the internet. It’s also about creating an effective strategy that will help you reach your target audience.

In this article, you’ll learn six ways to ensure lead generation success in digital marketing:

Prioritize Your Niche
The first step in generating leads is deciding what niche you want to focus on. If you don’t know what niche you want to target, it will be hard for you to devise an effective strategy.

You can prioritize your niche by identifying your target audience’s most significant pain points. Then narrow down your list of pain points by choosing the one with the highest potential for conversion. You may want to add online articles on how to identify your niche to things you have to read now.

Create A Content Calendar
Once you’ve decided on a specific niche and created a content calendar, it’s time to start creating content that will generate leads. By focusing on one key area, you can optimize your efforts to generate more leads while keeping costs low.

When building a content calendar, you can create an editorial calendar for each month for the following year. This should include the topics that will be covered and when they will be posted online or published in print. Have topics that can be used as guest posts or blog posts on other sites. This helps you build your brand and reach out to your target audience without paying for each post individually.

Optimize Your Sales Funnel
After developing a sales funnel, it’s time to optimize your content to make it easy and convenient for potential clients to find what they’re looking for. This will also help you identify any areas of improvement when it comes to lead generation.

A vital step in creating an attractive landing page that gets visitors interested in what you’re offering is by telling them about your product or service in an engaging way. The second step is following up with emails that offer sales and discounts and building trust with customers over time, so that they’ll feel comfortable purchasing from you again in the future.

Build A Website With Lead Capture Forms
Another way that you can generate leads online is by creating a website with lead capture forms. This allows users to submit their contact details in exchange for something they want. These forms are very effective because they allow users to opt in even without previous knowledge of your business or product, making them more likely to convert into customers later.

You may also use these lead capture forms as an email list builder by connecting them to your autoresponder service and sending out periodic emails to your subscribers with valuable content. This will help you build stronger relationships with your customers and increase sales over time.

March 13, 2023

Digital marketing tips for growth amid economic uncertainty

E-Marketing, Marketing Digital Marketing

No digital marketing professional knows how bad the economic downturn that has caused tens of thousands of tech-industry layoffs will be or how long it will last. No one knows when Google will actually deprecate third-party cookies — if ever.

But analysts have some advice for beleaguered marketers and CX leaders, many of whom will face shrunken budgets, to maximize investments in the coming year. There’s no time to lose.

“CX teams that track metrics and can demonstrate the efficacy of their efforts for business outcomes get budgets to continue,” said Joe Cicman, Forrester Research senior analyst. “Those that don’t? They don’t have a leg to stand on.”

Social down, streaming up
Facebook and Twitter used to be reliable marketing investments, delivering top-of-funnel audiences to marketing programs. Both have run into hard times, for different reasons.

Uncertainty in content moderation and concerning behavior from Twitter CEO Elon Musk have driven away half of Twitter’s top 100 advertisers — massive brands including Dell, Merck, Fidelity and Heineken — according to research from Media Matters published in late November.

Ad revenues from Meta’s flagship marketing channels, Facebook and Instagram, are also shrinking, according to Axios research — down considerably from their 2017 peak. New privacy laws, Apple giving consumers the right to turn off cross-app tracking and Google’s planned deprecation of third-party cookies all have diluted the quality of audience data Meta can deliver. Furthermore, the emergence of TikTok, LinkedIn and Amazon as competing advertising channels has cut into Meta’s share.

March 8, 2023

Search Engine Optimization (SEO) SEO Strategy

Enhance your SEO Strategy with Digital PR

Curiosity is the hunger of the human mind. A person might be browsing the web looking for information at this very moment. Perhaps, it is also the reason you’re here!

Before you think we are calling you out, the reality is that it is truly mind-blowing how technology has made it easier to access reliable information with just a few clicks.

This has grown even more as the pandemic forced us to adapt with the ‘new normal’. According to the 2021 e-Conomy report for Southeast Asia by Google, Temasek, and Bain & Company, there has been a 12-million increase of digital consumers in the Philippines during the first half of 2021 alone. Closer to home, it also revealed that Google and Facebook are among the platforms Filipinos spend the greatest amount of their on-screen time on, both reaching millions in terms of total visit numbers.

The Google Year in Search also revealed that the Filipinos are more eager and involved in the digital market with searches concerning digital banking accounts, contactless payments, and brand comparisons. This poses an opportunity for brands and organizations to expand and stay in touch with the public.

Quite literally, brands and organizations can turn every one billionth of a second to an advantage. The question is, how can they be better at using that advantage and becoming searchable?

With search engine optimization, of course.

What is SEO?

According to Oxford Languages, search engine optimization or SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”.

To paint a picture, SEO is an arrowhead that helps lead consumers to content about your brand or organization when they search for particular information about it. The solution that SEO provides is simple: providing the public with the right information at exactly the right time they’re searching for it.

However, the internet has become cluttered with content. For your brand to truly reach your target market, your SEO needs to be strategic and effective. Implementing an effective SEO strategy ensures a significant number of quality website traffic, allowing brands and organizations like yours to be more visible in the digital space. Since people increasingly rely on the internet for information, making SEO a fundamental part of your digital marketing campaigns is certainly worth the effort.

Getting started with SEO

In crafting an SEO strategy, it is important to note that the main purpose of a search engine is to deliver the most relevant results to a search query. Brands and organizations must learn how to produce meaningful and smart content on online platforms to push themselves at the top of the results page. In order to achieve this, we further delve into the best practices and techniques in SEO.

Keywords

Keywords are words or phrases that people likely type into their search engines when wanting to look for information about a certain topic – in this case, your brand. Using the right keywords in your content affects the website traffic it attracts. An effective SEO strategy is mindful of the consumer’s experience in using keywords.

March 6, 2023