Curiosity is the hunger of the human mind. A person might be browsing the web looking for information at this very moment. Perhaps, it is also the reason you’re here!
Before you think we are calling you out, the reality is that it is truly mind-blowing how technology has made it easier to access reliable information with just a few clicks.
This has grown even more as the pandemic forced us to adapt with the ‘new normal’. According to the 2021 e-Conomy report for Southeast Asia by Google, Temasek, and Bain & Company, there has been a 12-million increase of digital consumers in the Philippines during the first half of 2021 alone. Closer to home, it also revealed that Google and Facebook are among the platforms Filipinos spend the greatest amount of their on-screen time on, both reaching millions in terms of total visit numbers.
The Google Year in Search also revealed that the Filipinos are more eager and involved in the digital market with searches concerning digital banking accounts, contactless payments, and brand comparisons. This poses an opportunity for brands and organizations to expand and stay in touch with the public.
Quite literally, brands and organizations can turn every one billionth of a second to an advantage. The question is, how can they be better at using that advantage and becoming searchable?
With search engine optimization, of course.
What is SEO?
According to Oxford Languages, search engine optimization or SEO is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine”.
To paint a picture, SEO is an arrowhead that helps lead consumers to content about your brand or organization when they search for particular information about it. The solution that SEO provides is simple: providing the public with the right information at exactly the right time they’re searching for it.
However, the internet has become cluttered with content. For your brand to truly reach your target market, your SEO needs to be strategic and effective. Implementing an effective SEO strategy ensures a significant number of quality website traffic, allowing brands and organizations like yours to be more visible in the digital space. Since people increasingly rely on the internet for information, making SEO a fundamental part of your digital marketing campaigns is certainly worth the effort.
Getting started with SEO
In crafting an SEO strategy, it is important to note that the main purpose of a search engine is to deliver the most relevant results to a search query. Brands and organizations must learn how to produce meaningful and smart content on online platforms to push themselves at the top of the results page. In order to achieve this, we further delve into the best practices and techniques in SEO.
Keywords
Keywords are words or phrases that people likely type into their search engines when wanting to look for information about a certain topic – in this case, your brand. Using the right keywords in your content affects the website traffic it attracts. An effective SEO strategy is mindful of the consumer’s experience in using keywords.
Read more: Enhance your SEO Strategy with Digital PR