News Archives • TotalWeb Partners

June 25, 2025

Elevate B2B Marketing Through Authentic Social Content

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As emphasized by Forbes in the article “Place Social At The Core Of B2B Marketing,” the rules of engagement in B2B marketing are shifting fast. With the rise of younger decision-makers like Gen Z and a growing demand for authentic, humanized content, B2B marketers must rethink their strategies—and social media should be front and center.

Gone are the days of generic corporate messaging. In today’s landscape, authenticity is the new currency of trust. B2B buyers—who are also social media users in their personal lives—expect the same level of transparency and personalized content from the brands they consider professionally. As Steve Lucas, CEO of Boomi, aptly stated: “The same individuals who engage with brands on social media in their personal lives are the decision-makers in boardrooms.”

Click here to learn more about Total Web Partners’ digital marketing solutions or here to read the full article.

June 18, 2025

by TWP Publisher

Why SEO Fundamentals Matter More Than Ever

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News, Search Engine Optimization (SEO) Search Engine Optimization, SEO

As reported by Search Engine Land in the article “Why SEO Fundamentals Are 10x More Important Now,” the explosion of generative AI and AI-powered search tools like ChatGPT Search and Google AI Overviews has transformed how people find and consume content online. Yet, the surprising takeaway is this: the future of SEO still hinges on its oldest rules.

While it’s tempting to chase the latest algorithm updates or AI hacks, businesses that master the core pillars of SEO—technical health, content quality, keyword targeting, and authoritative backlinks—are still the ones seeing the greatest gains in visibility. These time-tested principles are now more important than ever as AI search tools use them to determine what content is trustworthy, helpful, and worth surfacing.

Click here to learn more about Total Web Partners’ digital marketing solutions or here to read the full article.

June 4, 2025

by TWP Publisher

Data-First Strategy: The Key to Digital Transformation

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Marketing, News Digital Marketing

As shared by MarketingProfs in their article “How to Ensure Digital Transformation Success: Take a Data-First Approach,” digital transformation is not just about upgrading technology—it’s about reimagining how a business operates, makes decisions, and delivers value. The key to success? A data-driven mindset.

In an increasingly competitive marketplace, adopting new tools isn’t enough. True digital transformation begins with data—accurate, timely, and actionable insights that guide every strategic move. Companies that rely on guesswork or anecdotal decision-making often fall behind. In contrast, data-first organizations use metrics to optimize operations, predict trends, and foster meaningful engagement with their customers.

Click here to learn more about Total Web Partners’ digital marketing solutions or here to read the full article.

May 29, 2025

by Ericca Muhammad

Understand Today’s Top Web Stats

News

According to Forbes in their article “Top Website Statistics Today” with over one quarter of business being conducted online, it is increasingly vital to have an active, up-to-date online presence.

“The internet continues to evolve at a rapid pace, with websites and online presence becoming increasingly important for both individuals and businesses. From website traffic to mobile usage, it’s crucial to stay up to date on the latest trends and statistics in the online world,” Forbes said.

Learn how TotalWeb Partners can improve your web presence here. To read the full article, click here.

May 21, 2025

by Fred Siver

Google Has Changed the Game—Has Your Online Strategy Kept Up?

News, Search Engine Optimization (SEO)

From Algorithms to AI Overviews: 5 Years of Upheaval in Google Search and What It Means for Your Business

Since 2020, Google has overhauled how it displays search results, ranks pages, and showcases products. Yet many businesses still use outdated online strategies. In reality, more than 40 major updates have reshaped the digital playing field—and your company’s online success now hinges on how well you’ve adapted.

At TotalWeb Partners (TWP), we’ve tracked these shifts, helping clients rework their SEO and digital strategies to better align with Google’s new rules. So, let’s take a look back—and more importantly, ask: Has your marketing evolved to meet the moment?

The Scope of Change — 2020 to 2025

Google has released a stream of updates over the past five years. These include:

17 Core Algorithm Updates:Reshaping how authority and relevance are measured
8 Product and Review Algorithm Updates: Prioritizing trustworthy content
Multiple layout and UX shifts: From the disappearance of right-side ads to the rise of continuous scroll
AI Overviews and Shopping Graphs: Now dominate commercial search results, altering how users engage with brands

In essence, the structure, ranking logic, and visibility levers of Google Search are entirely different from five years ago.

Why It Matters to You

These aren’t just abstract changes—they directly impact how your potential customers find (or don’t find) you.

Example: The Deduplication of Featured Snippets (2020)
If your page was pulled into a snippet, it lost its regular organic ranking, cutting your visible exposure in half—unless you adapted your metadata and page structure accordingly.
Example: Free Product Listings and the Shopping Graph (2020–2024)
eCommerce players can now appear organically across Google properties—but only if your Merchant Center and schema are optimized.
Example: The AI Overviews Rollout (2024–2025)
AI-generated summaries now appear above traditional listings, influencing user trust and click behavior. If your content doesn’t align with Google’s preferred sources, you’ll be pushed down or excluded entirely.

The Invisible Threat: Doing Nothing

If you haven’t updated your SEO, product feeds, or content strategy in the last two years, you’re likely:

Missing free exposure in Shopping and Maps
Failing to appear in AI-generated answer summaries
Ranking lower due to outdated page experience metrics
Losing ground to competitors with structured data and content optimization

What worked in 2020 is not just outdated—it may be actively hurting your results.

How TotalWeb Partners Can Help

At TWP, we don’t just react to algorithm changes—we anticipate them. Here’s how we guide businesses like yours:

SERP-Ready Site Structures: Futureproof your architecture for AI-driven indexing and vertical integration.
Schema + Product Feed Optimization: Position your inventory to show up organically in Shopping and Search.
Conversion-Smart Content: Align your site with Google’s Helpful Content and Reviews updates.
Ongoing Monitoring: We track every core update and respond quickly.

Whether you’re a manufacturer, distributor, or service provider, your growth in this new era of search depends on proactive strategy—not passive maintenance.

Conclusion

The question isn’t if your marketing should change—it’s how fast you can catch up.

Google has overhauled its system. Has your digital team? If not, TotalWeb Partners is ready to help you close the gap—and move ahead.

Let’s Talk. Book a strategy call today to audit where you stand—and plan for what’s next.

Google Implemented Industry Changing Updates Over the Last 4 years)Download

January 13, 2025

by TWP Publisher

Why SEO Is Essential for Business Success in the Digital Era

Business News, News, Search Engine Optimization (SEO) search engine optimization (SEO)

As outlined by Search Engine Journal in their article “15 Reasons Why Your Business Absolutely Needs SEO,” the demand for quality search engine optimization (SEO) continues to rise as brands that adopt organic strategies early gain an edge over their competitors. The pandemic accelerated the need for online business transactions, and with the emergence of AI and other technologies, SEO has become an indispensable tool in digital marketing.

SEO remains the most sustainable and cost-effective way for businesses to connect with customers during critical decision-making moments. By boosting visibility and building trust, SEO lays the foundation for a strong, organic presence across multiple marketing channels.

1. Organic Search Drives Website Traffic
Organic search is often the top source of website traffic, forming a vital part of the buyer’s journey. Google, which dominates the search engine market, plays a pivotal role, making adherence to its guidelines crucial.

Other search engines like Bing, Yahoo, and DuckDuckGo also contribute to visibility—especially for niche markets where voice, visual, and specialized searches matter. Since Google and YouTube (the second-largest search engine) have a combined massive audience, appearing as a trusted resource on these platforms is a major competitive advantage.

2. SEO Builds Trust and Credibility
Just as in real life, building authority in the digital space takes time and effort. SEO helps brands establish credibility by demonstrating expertise, relevance, and trustworthiness over time. This is especially vital in the era of AI, where discerning between credible and untrustworthy sources is critical.

A well-executed SEO strategy provides more than visibility—it positions your brand as a trusted resource that consumers turn to for valuable information. By investing in consistent and quality SEO, businesses can strengthen their organic footprint and enjoy measurable, long-term impacts across digital platforms.

Click here to learn how Total Web Partners can elevate your SEO strategy and grow your online presence.

December 2, 2024

by Ericca Muhammad

SEO Trends for 2025

News, Search Engine Optimization (SEO) Search Engine Optimization, SEO, SEO Optimization

Stay ahead by preparing to navigate the evolving landscape of SEO, including the value of E-E-A-T, the results of Google’s antitrust trial, AI, and technical advancements.

As 2024 draws to a close, SEO continues to evolve rapidly, with 2025 promising even more disruption. From Google’s antitrust trial to the rise of AI, the need for originality and technical excellence will define success in the coming year. Let’s explore the key trends reshaping SEO strategies.

1. E-E-A-T and the Push for Originality

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, a framework Google uses to evaluate the quality of content. Introduced in Google’s search quality guidelines, E-E-A-T underscores the importance of creating content backed by personal or professional experience and reliable sources.

In 2025, originality will remain paramount. Google’s “OriginalContentScore,” as referenced in leaked documents, signals the importance of unique, high-quality content. To stand out, brands must leverage their data, customer reviews, and original research to deliver personalized insights.

Highlighting authorship and the human experience behind content can bolster authenticity and trust. This means showcasing your team’s expertise through updated author bios and integrating user-generated insights to address customer pain points and fill content gaps.

2. Search: The Uncloaking of Google’s Secrets via the Antitrust Trial

Google’s ongoing antitrust trial could dramatically alter the search landscape. If forced to share its algorithms and data, competitors may accelerate their own search engine development, leading to a diversification of search platforms.

For SEOs, this means crafting strategies for multiple search engines rather than just Google. The trial could also expose ranking factors and user behavior insights, enabling unprecedented optimization opportunities. However, this transparency may tempt some to manipulate rankings, risking a return to outdated SEO tactics.

The Department of Justice is expected to release proposals in late 2024, with potential impacts rolling into 2025. For now, SEOs should prepare to adapt to an increasingly competitive and diverse search environment.

3. AI as a Powerful (or Terrible) Assistant

AI continues to revolutionize SEO, but over-reliance on generic AI tools can lead to uniformity and mediocrity. Many AI systems operate as “black boxes,” delivering results without transparency, which can undermine trust.

To combat these challenges, consider building or customizing AI tools tailored to your brand. Platforms like Google’s Gems and GPTs from ChatGPT allow you to train AI on your proprietary data, such as customer reviews and Google Analytics, ensuring a unique and secure approach.

While AI can streamline workflows, it can’t replace human creativity or critical thinking. To excel in 2025, SEOs must balance automation with personal experience, ensuring content reflects their unique brand voice and originality.

4. The User Versus the Keywords

2025 will prioritize user intent over keyword density. SEO strategies should center around solving user pain points and delivering valuable insights rather than targeting high-volume keywords.

Long-tail searches and natural language queries dominate modern search behavior. Instead of focusing on competitive, generic terms, create content that directly addresses user challenges. Search engines reward content that offers clear, relevant, and actionable information, emphasizing user satisfaction over traditional keyword strategies.

5. Technical SEO Will Matter More Than Ever

Technical SEO remains a cornerstone of success. Optimizing structured data, site architecture, and page speed ensures search engines can easily crawl and rank your website. Platforms dependent on JavaScript must address rendering issues to avoid visibility problems.

Accessibility and mobile optimization are non-negotiable. Core Web Vitals and mobile-friendly designs directly influence rankings. Leveraging tools like Google Search Console and Bing Webmaster Tools can help identify and resolve technical challenges.

In 2025, refining your site’s technical foundation will be critical for long-term visibility and user satisfaction.

Learning and Adapting: The Key to SEO Success

SEO is an ever-changing field. Staying agile and continuously improving across multiple platforms and strategies will set successful SEOs apart. With these trends in mind, 2025 offers an exciting opportunity to innovate and thrive in an increasingly dynamic digital landscape.

Prepare, adapt, and evolve to stay ahead.

Original Source – Search Engine Land – Maria Georgieva – https://searchengineland.com/seo-trends-2025-447745

November 25, 2024

by TWP Publisher

Think Tech and Personalization for 2024 B2B Marketing Success

News B2B marketing

As highlighted in Forbes’ article, “B2B Marketing? Think Tech, Tailoring And Business-To-Human Communication,” the future of B2B marketing in 2024 is defined by three key strategies: leveraging technology, tailoring content, and embracing human-centric communication. In a landscape saturated with competing voices and shaped by evolving technologies, businesses must focus on differentiation and aligning their marketing strategies with core objectives.

Key Trends in B2B Marketing:

Technology and AI Integration: Generative AI is revolutionizing marketing, with 40% of organizations planning to increase AI investments, according to a McKinsey & Company survey. AI tools enhance content creation, refine consumer targeting, and improve engagement while streamlining processes like research and idea generation. However, AI should augment human decision-making rather than replace it, ensuring unique, accurate, and personalized communications.
Tailored Content: Businesses must create content that resonates with their audience’s specific needs and challenges, leveraging omnichannel strategies to meet prospects where they are.
Human-Centric Approach: Despite technological advances, B2B marketing success hinges on building genuine connections and fostering trust through “business-to-human” communication.

By combining these elements, marketing teams can navigate the challenges of a competitive landscape, enhancing ROI and strengthening their market position.

Click here to learn more about Total Web Partners capabilities and services.

November 19, 2024

by TWP Publisher

B2B Marketing Tips: Why This Approach is Always Relevant

News B2B marketing

As explored in Marketing Week’s article, “Is This Applicable to B 2B Marketing? Please Stop Asking,” the notion that B2B and B2C marketing concepts are fundamentally different is largely a myth. Despite the unique complexities of B2B—such as multi-layered buying committees and sales-driven execution—the core marketing principles remain universally applicable across both sectors.

B2B brands face challenges, like navigating relationship-focused sales and addressing complex decision-making processes, but these don’t negate the relevance of proven marketing strategies. Research from LinkedIn’s B2B Institute, collaborating with marketing experts like Peter Field and Byron Sharp, highlights how concepts like salience, distinctive assets, ESOV (excess share of voice), funnels, and emotional engagement work just as effectively—if not more so—in B2B contexts.

Marketing approaches tailored for consumer goods (like emotional storytelling or building mental and physical availability) translate well to B2B. The LinkedIn study even suggests that these strategies deliver exceptional results in B2B environments, proving their adaptability and impact across industries.

Click here to learn more about Total Web Partners capabilities and services.

October 31, 2024

by TWP Publisher

Understanding B2B Marketing: Strategies that Drive Results

B2B Marketing, News B2B marketing

In Shopify’s article, “What Is B2B Marketing? Strategies and Trends (2024),” B2B marketing is explored as a dynamic field aimed at building business relationships and driving growth. Unlike B2C marketing, which targets individual consumers, B2B marketing focuses on engaging other businesses, often involving multiple decision-makers and complex approval processes. Giants like Salesforce, Microsoft, and Oracle exemplify the intricate nature of B2B marketing, where strategies must resonate with real people within businesses, despite the corporate focus.

Two primary approaches define the B2B marketing landscape: Lead-Based Marketing and Account-Based Marketing (ABM). Lead-based marketing casts a wide net, capturing a broad audience regardless of how closely they align with a company’s target demographic. The goal is to attract as many leads as possible into the top of the funnel, though only a fraction may eventually convert to customers. This approach suits businesses aiming to reach a larger, more general market segment.

In contrast, Account-Based Marketing (ABM) takes a personalized approach, treating high-value prospects as individual markets. ABM focuses on specific target businesses, creating tailored strategies that align with each client’s unique journey, thus nurturing closer, more valuable relationships. This results in a narrower funnel where the focus is on quality over quantity, with leads that are often closer to conversion.

Both approaches offer distinct advantages depending on a company’s goals, resources, and target audience. For companies looking to capture broad interest, lead-based marketing provides reach and volume. For those focusing on high-value clients, ABM offers a more precise and relationship-focused pathway to success.

Click here to learn more about how Total Web Partners can help elevate your B2B marketing strategy with tailored, results-driven solutions.

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