All posts in Content Marketing

Forbes – 9 Web Design Trends To Watch In 2016

If there’s one thing that’s true about design, it’s that it is always evolving. Design is dynamic, and must adjust to accommodate both form and function. Because of this ever-changing nature, it can be a challenge to keep up with the newest design trends.

Duotones, Split Screens, Hero Images and Other Web Design Trends to Watch in 2016

User experience is the central focus of the most relevant design trends. Creating content that’s responsive, accessible, and simple to use, enhances user satisfaction. This year’s emerging design trends aim to streamline and perfect that user experience.

  • Hero Images
  • Material Design
  • Typography
  • Background Videos and Animations
  • Hover Animations
  • Scrolling
  • Motion Animations
  • Full Screen Forms
  • Duotone Color Schemes

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The Easy Way to Go Global With Inbound Marketing

The Easy Way to Go Global With Inbound Marketing.

Why partner with TotalWeb? Read the following article from “Marketing Profs” and learn how we can help you increase market share.

Most companies have heard about the practice of inbound marketing, but fewer know how to effectively implement it.

On the surface, the idea is simple: Great content generates Web traffic, and a proportion of that traffic will end up converting to leads. This is a relatively new concept for many businesses that are used to building a brand by simply pushing out products or services via more traditional methods rather than creating compelling content that pulls in customers.

Many B2B companies have started deploying inbound marketing strategies. At the core of those strategies is content marketing. Some 93% of B2B organizations are using some form of content marketing, but less than half (42%) say they’re effective at it.

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