Are Agencies Still Necessary For SEO Success?
It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google GOOGL +0.85%’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting them into discernible words and phrases and incorporating countless offsite factors like online reviews and social signals. But while the code that backs Google’s search algorithm has become much more difficult to analyze, the actual process for optimizing a website has become simpler.
