We can all agree that the best websites are designed for both users and search engines, right?
That means you never should sacrifice beauty over function, or vice versa.
Check your website for the following six common mistakes to see if your beautiful design is preventing your pages from ranking high in search engines.
Mistake 1: Missing H1 Tags (Especially on the Home Page)
Imagine entering a website with a nice background picture, a well thought out font, and an elaborate color scheme. It looks amazing. Browsing through feels like a walk in a beautiful garden.
Too bad nobody will find it in search engines.
Why? Because very often website designers and developers forget about essential SEO elements.
The most common offense is removing an H1 tag just because there is no place for it on the page.
The H1 tag is one of the first elements search engine crawlers will look at to determine what the page is about. Having this tag, and including your target keyword, improves your chances of ranking higher.
Here’s a website that has a clear H1 tag front and center: