April 20, 2015

Why Website Optimization is Out and Website Marketability is in

Marketing, Search Engine Optimization (SEO), Website Content, Website Design Practices SEO, Web Marketing

Why website optimization is out and website marketability is in.

Read how Crain’s Detroit Business lays out Website Marketability, explains SEO, and defines the value of a website as being related to it’s structure, content, and evolution.

Of all articles in our blog, this is the most important to us as it explains how internet marketing works in 2015, noting that this precisely matches TotalWeb Partner’s value proposition.

“Building a site is not an end game, it is just the first step… and all of TWP’s standard offers include ongoing support, updating, and marketing to meet the requirements of marketing on-line in 2015.”

Defining Website Marketability

From Crain’s Detroit Business April 17, 2015

March 23, 2015

by TotalWeb Partners

4 Features Every Local Business Website Design Needs

Marketing, Website Content, Website Design Practices Local Website Design

4 Features Every Local Business Website Design Needs.

No business can afford to waste money on tools that don’t work. Local businesses must be particularly discerning when deciding where to distribute the yearly budget.

A useful litmus test for local business website design is whether the website will pay for itself over time. Good design is not decoration.

Your company website should look great and make a winning first impression for your business… but looking “great” can’t be the only goal.

A cost-efficient local business website serves rather like an “employee” for your company, that helps:

The 5 Best Web Design Trends to Look Out For In 2015

Website Design Practices Website Design Tips

The 5 Best Web Design Trends to Look Out For In 2015.

As the web becomes more and more advanced and complicated each year brings new techniques in the world of web design with things moving fast. While some ideas transform into standards and continue to become part of our digital spaces others fade away soon.

February 3, 2015

by TotalWeb Partners

How Old VHS Tapes Helped Save Early Web Design

Website Content, Website Design Practices Design Practices

How Old VHS Tapes Helped Save Early Web Design

Conventional wisdom has it that anything published online can never be truly erased. People petition governments for the “right to be forgotten”—to have personal information and images permanently removed from the Internet. But look for a screenshot or image from a page of the very early web, and you’ll find it almost impossible to locate. Prominent technologist Andy Baio, who runs the site Waxy.org, where he promotes tech ephemera and news, has discovered an unlikely portal to an era that has all but disappeared from today’s Internet, and quite nearly from the human record: VHS tapes. With these tapes, now viewable on YouTube, comes a critical look into a period that set the stage for the massive design and technological changes society has undergone over the past 20 years.

Watch the video…

January 31, 2015

by TotalWeb Partners

Top 5 Reasons to Use Responsive Website Design

Website Design Practices Mobile, Responsive Design

Top 5 Reasons to Use Responsive Website Design. The introduction of smart devices and their ease of availability have shifted the use of the internet, from desktop PCs to hand-held smart devices. A research suggests that the year 2015 will witness internet usage on mobile devices to match the usage on desktops. This means that all businesses should ensure that their websites are compatible with these devices. Being compatible in this way means that the website automatically detects the device, while it is being viewed, and adapts to the screen size for easy viewing. This adaptability feature is known as Responsive Website Design.

January 23, 2015

by TotalWeb Partners

The Growing Importance of Mobile Web Design

Mobile, Website Content, Website Design Practices Mobile, Web Design

The Growing Importance of Mobile Web Design.
Google algorithm alert! If your business doesn’t have a mobile website you’d better set one up quick. This is a quite a game-changer.

Google announced yesterday (19 November 2014) that it would introduce ‘mobile friendly’ labels on search results to indicate which links are best optimized for smartphones and tablets.

January 18, 2015

by TotalWeb Partners