All posts in Social Media Marketing

In the entire realm of digital marketing, social media marketing strategies have exploded as one of the most popular methods of sharing information and offers with your audience on the Internet today. It takes more than signing up to Facebook, Twitter, Instagram, and other platforms and posting random information or an advertisement every day if you want your business to succeed. With the help of a professional marketing team and your understanding of the strategies outlined below, you can create a simple yet effective plan to make the most from your social posting efforts.

Audience Targeting Is Essential for Social Media Marketing Strategies

Before you post anything, take time to fully understand who your target audience is and how you can connect to them most effectively. This also answers the question about why you want to be on social media anyway. Of course, most of the connected world visits one of the top platforms every day, so it makes sense that you should market there, too. However, if you do not know your audience, you will waste time on the wrong platform or delivering the wrong type of content.

Effective social media marketing strategies require target research. Different age groups, geographic locations, and overall demographics use different platforms. For example, even though Facebook remains the most popular social media site in the world, more young people flock to Instagram these days. You need to know where your audience is, so you can attract their attention.

Read more: 4 Top Social Media Marketing Strategies to Drive Your Brand

In your daily routine of running your business, it is very difficult to make time and be active on all the social media platforms. Shrinking down the choice of the platforms will help you focus and be efficient. It will get the best result on time and money for your investment. But now is not your daily routine. Most of you are stuck in lock-down due to COVID-19 with minimal time to do your regular business activities. This is the perfect time to work on your Digital Marketing Strategies. You can now think about taking your business to Social Media Marketing in this Social Distancing Scenario. Now the question is which Social Media Platform to choose for your business. Well don’t worry, this post is specifically designed for you by the team at Accetrix – Digital Marketing Company in Ahmedabad, India.

Here are the important steps to determine which platform is perfect for marketing your business. Where people go beyond ordinary ways and use different ways to connect online for all kinds of reasons.

Step 1: Recognize your target audience and budget for marketing?
This is very crucial. Be as specific as possible, as it will be easy to create your marketing campaign.

Jot down the answers to the following questions and any other relevant questions related to your business industry. In array to help you build your target audience and the budget for the campaign.

• What is your target demographics?
• Are they male or female?
• How much do they earn?
• Their education level
• What are their Hobbies?
• What are your brand image and message?
• How much are you willing to spend?
• What is your campaign goal?

Step 2: Define and describe your Goal
Once you have identified the goal and budget for your social media campaign, you need to define the goal for your audience.

As a businessman, your prime aim is possibly be to boost sales by attracting more customers.

Read more: How To Choose Perfect Social Media Platforms For Marketing Your Business In 2020

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.

Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.

What is Digital Media Marketing?

According to the dictionary, marketing is the action of promoting business’ products or services to make them more noticeable to the people and drive sales. The addition of the word ‘digital’ to marketing means utilizing digital media channels to promote your products or services.

Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:

• To grow your products or services sales and profits
• Create your brand awareness and build a strong relationship with your target audience
• Create and add value
• Promote your products or services or brand
• And many more!

Read more: The Difference Between Digital Marketing and Social Media Marketing (and Why You Should Care)

The modern-day hashtag has come a long way. From its birth name, the octothorpe, to being called the pound symbol used when dialing phone numbers to now being referred to as a hashtag, used to categorize topics on social media, that little symbol has been through a lot.

The hashtag’s first appearance on the web was found on the Internet Relay Chat (IRC) application in 1988. Within the IRC, people could chat with one another about specific topics in channels labeled with hashtags. Example: if you wanted to chat about flowers for your yard, you’d go to the channel “#gardens”. Pretty simple, right?

Well, in August 2007, Twitter user and social media expert Chris Messina changed the history of digital marketing with a single tweet.

Not long after Messina’s now-famous tweet, hashtags started popping up across Twitter and their official use was instituted by the company in 2009. Other social media platforms noticed and soon adopted the hashtag as well.

Do They Drive Engagement?

Nowadays, from a digital marketing standpoint, how are they beneficial? Hashtags help drive engagement by linking consumers directly to brands. On Instagram, they help sort and organize the content posted by the platform’s 1 billion active monthly users. Not only can users search for a specific hashtag in all social media platforms, but on Instagram and LinkedIn, they also have the option to “follow” a hashtag. This allows content from a specific hashtag to pop up in the users’ newsfeed. So whether they’re following or just searching, using hashtags relevant to your brand helps reach consumers who normally wouldn’t have been exposed to your brand’s content.

Read more: How Important are Hashtags to Social Media Marketing?

Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09 billion monthly active users by 2021, and global internet users spend some 136 minutes per day surfing social networks. Many organizations have responded by allocating more resources to digital marketing — technology now accounts for 29% of total marketing expense budgets, according to a recent Gartner estimate, and digital ad spend for 2020 is estimated at about $385 billion.

Yet these numbers are a double-edged sword. Consumers today react to products, services and ad campaigns in real-time through social media, creating new demands on organizations. Generating and sustaining high levels of engagement and enthusiasm online requires clarity around the firm’s goals and values.

Successful digital strategies are not about aesthetics or style, but a fit between what your brand promises and delivers. To develop your strategy, ask yourself the following questions:

Read more: 4 Questions to Boost Your Social Media Marketing

With the new year here, it’s time for marketers to solidify their strategies for more productive, effective results. The marketing landscape is constantly changing and evolving, and if businesses don’t keep up, they’ll see a drop in conversions and revenue.

For social media, this is especially true. Users continue to interact in different ways and use social platforms to engage with brands they do business with. In 2019, 79% of the U.S. population had a social networking profile.

Imagine a business that doesn’t know the first thing about how to use social media to engage their customers. You may have a large following, but if you don’t utilize your platform, you won’t see positive results.

It’s important to keep up with the upcoming social media marketing trends so you and your team create a strategy that’s effective and fruitful. Here are a few trends to watch in 2020 that you can apply to your social media marketing strategy.

Building Online Communities

What keeps users coming back on social media time and time again? When you get tired of the memes, acquaintances’ life updates and baby photos, what entices people to continue using social platforms in their leisure time?

Read more: Three Social Media Marketing Trends To Watch In 2020

As consumers deck their halls with holiday decor, they also stock their fridges with more wine than in any other season.

And with family travel at an all-time high during the last few months of the year, hospitality marketers should connect with consumers who plan ahead.

In fact, the majority of national brands start planning their marketing campaigns for the holidays in September, if not earlier.

But for digital marketers, social media allows for more leniency thanks to the seemingly “real time,” and ongoing content creation. That doesn’t mean that marketing people should wait until the last minute to plan a holiday campaign (or – even worse – wait until the day of and share a blurry iPhone pic with no CTA).

With a little bit of prepping before we get into the thick of the holidays, North Bay marketers can promote their products or services early and keep the momentum going through the Time Square ball drop.

Here are five tips for getting your holiday digital marketing started:

1. In order to look forward, make sure to look back.

Look at digital marketing insights on social media and Google analytics from the past few years. Note any trends that appear during the holidays that may differ from the rest of the year. Check out which pages on your website tend to get more traffic during the holiday months (Oct – Dec). Write these trends down, and brainstorm ideas for promotions and holiday gift sets with your team.

Read more: Holidays are great time to build social media relationships