With the new year here, it’s time for marketers to solidify their strategies for more productive, effective results. The marketing landscape is constantly changing and evolving, and if businesses don’t keep up, they’ll see a drop in conversions and revenue.
For social media, this is especially true. Users continue to interact in different ways and use social platforms to engage with brands they do business with. In 2019, 79% of the U.S. population had a social networking profile.
Imagine a business that doesn’t know the first thing about how to use social media to engage their customers. You may have a large following, but if you don’t utilize your platform, you won’t see positive results.
It’s important to keep up with the upcoming social media marketing trends so you and your team create a strategy that’s effective and fruitful. Here are a few trends to watch in 2020 that you can apply to your social media marketing strategy.
Building Online Communities
What keeps users coming back on social media time and time again? When you get tired of the memes, acquaintances’ life updates and baby photos, what entices people to continue using social platforms in their leisure time?