In your daily routine of running your business, it is very difficult to make time and be active on all the social media platforms. Shrinking down the choice of the platforms will help you focus and be efficient. It will get the best result on time and money for your investment. But now is not your daily routine. Most of you are stuck in lock-down due to COVID-19 with minimal time to do your regular business activities. This is the perfect time to work on your Digital Marketing Strategies. You can now think about taking your business to Social Media Marketing in this Social Distancing Scenario. Now the question is which Social Media Platform to choose for your business. Well don’t worry, this post is specifically designed for you by the team at Accetrix – Digital Marketing Company in Ahmedabad, India.
Here are the important steps to determine which platform is perfect for marketing your business. Where people go beyond ordinary ways and use different ways to connect online for all kinds of reasons.
Step 1: Recognize your target audience and budget for marketing?
This is very crucial. Be as specific as possible, as it will be easy to create your marketing campaign.
Jot down the answers to the following questions and any other relevant questions related to your business industry. In array to help you build your target audience and the budget for the campaign.
- What is your target demographics?
- Are they male or female?
- How much do they earn?
- Their education level
- What are their Hobbies?
- What are your brand image and message?
- How much are you willing to spend?
- What is your campaign goal?
Step 2: Define and describe your Goal
Once you have identified the goal and budget for your social media campaign, you need to define the goal for your audience.
As a businessman, your prime aim is possibly be to boost sales by attracting more customers.