The Essentials of SEO for Small Business.
SEO or search engine optimization, often a misunderstood topic for small business owners. With 93 percent of online experiences beginning with a search engine, it is vital for small business owners to understand the fundamentals of SEO and how it can increase traffic to your website.
Why website optimization is out and website marketability is in.
Read how Crain’s Detroit Business lays out Website Marketability, explains SEO, and defines the value of a website as being related to it’s structure, content, and evolution.
Of all articles in our blog, this is the most important to us as it explains how internet marketing works in 2015, noting that this precisely matches TotalWeb Partner’s value proposition.
From Crain’s Detroit Business April 17, 2015
3 Keys To Understanding Your SEO Needs.
If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:
“I know I need SEO, but I don’t know exactly what I need.”
If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.
Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.
Everything You Need To Know About Google’s New Stance On Mobile
here’s no mistaking the fact that Google is driving the mobile revolution. Google is the world’s largest mobile platform provider (Android). Google is the world’s largest mobile search provider. Google has the largest mobile app store. In other words, Google gets to make the calls on mobile.
But things are getting even bigger. Google isn’t satisfied with the biggest piece of the pie for devices, search, and apps. They might eventually own the airwaves, too (maybe). The purpose of this article is to tell you what’s going down with Google’s mobile stance, and what you need to do in response.
Google Will Revamp Their Search Algorithm To Favor Mobile-Friendly Sites.
According to Google Webmaster Central, Google will be rolling out the most significant mobile algorithm change to date:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
5 SEO Lessons for Entrepreneurs
Whether you think SEO is an acronym for “search engine optimization” or “screwing everyone over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, jargon-riddled, important, and lucrative IT fields in existence—and it’s not going anywhere.
Are Agencies Still Necessary For SEO Success?
It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google GOOGL +0.85%’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting them into discernible words and phrases and incorporating countless offsite factors like online reviews and social signals. But while the code that backs Google’s search algorithm has become much more difficult to analyze, the actual process for optimizing a website has become simpler.
10 On-Page SEO Tips To Use In 2015
Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines. As you move into 2015 and look to grow your website’s organic traffic, what will be most important for you to use for on-page SEO? Here’s a list of on-page SEO techniques that you are probably already using but are still important in 2015 and also some newer developments in SEO that you should consider in your strategy.
Why Authoritative Content Is More Important Than SEO.
It is a little-known secret that Google and other search engines are making a shift from traditional search engine optimization (SEO) to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack.
The Top 7 SEO Trends That Will Dominate 2015.
The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.
Effective Search Engine Optimization on a Global Level. You may have started your SEO efforts on a local level initially; however, lately, you may have been thinking that it is time to expand and go global. If your business is at a point where you have done all that you can do on a relatively small scale, it is time to tap into other markets. There is literally a whole world out there for you to explore.
