I’m a nerd who loves analytics. I’m also stingy and hate paying monthly for SaaS marketing tools. Fortunately, Google provides all the tools I need to succeed as a marketer without paying a dime or signing up for a free trial.
Below, I share how you can take what Google gives you to create a search engine optimization content strategy and market your business through content on your website.
Google Autocomplete Feature
Nothing gets our creative SEO content strategy juices flowing like Google autocomplete. This tool uses search predictions to suggest what other people are searching for based on the terms you are typing. In other words, it’s a search marketer’s dream. Begin by going to Google.com and typing out the main keywords associated with your product or service. Immediately you should begin seeing the top search predictions based on what other people are searching for.
For example, let’s take “dog food.” Autocomplete will suggest five search queries that are your starting point for an SEO content strategy. Examples: Dog food container. Dog food brands. Dog food coupons.
Take Google autocomplete one step further by typing in every letter of the alphabet after your main keywords. “Dog food a” produces queries like “dog food allergies” and “dog food analysis.” “Dog food b” produces suggestions like “dog food bowl” and “dog food brands.” Make a long list of all the autocomplete suggestions that make sense for your product or service. Spin these keywords into content ideas like “Five Tasty Dog Food Brands That Puppies Love.” Then, get to creating the content.
This search prediction tool uncovers long-tail keywords in an efficient and creative way. It’s a wonderful method to kick off any SEO content creation strategy.
Read more: Use What Google Gives You To Create A Successful SEO Content Strategy