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January 6, 2020
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Forbes: New Study Suggests Lead Generation Is A Key Growth Challenge For Most Companies

New Study Suggests Lead Generation Is A Key Growth Challenge For Most Companies
Business News, News

Marketers are often held accountable for driving growth. Yet, it is elusive for many companies, which is why Gartner found in a survey that generating growth is the top priority for CEOs. Prospex.ai commissioned an independent survey among more than 750 decision makers in U.K. businesses to identify the specific growth-related challenges that companies are facing. They found that 58% indicated that lead generation is a key challenge business leaders face. Over 40% describe their business’ current sales and marketing efforts as “outdated,” with 59% of businesses relying on spreadsheets to track how they are marketing to leads and 33% relying on cold calling to sell to leads. Essentially, a reliance on traditional sales methods such as cold calling, buying data and using spreadsheets is preventing businesses from winning new customers, the research suggests.

Interestingly, the introduction of General Data Protection Regulation (GDPR) in May 2018 negatively impacted 42% of businesses, reducing their databases of leads. Furthermore, 44% believe GDPR made it extremely difficult to capture new leads and effectively market to them.

Nikolas Kairinos, CEO and cofounder of Prospex.ai, said: “Lead generation is the lifeblood of a company, so it is a concern to see so many businesses struggling in this area. Our research shows there is an over-reliance on old methods of lead generation, which may have been the norm decades ago but are inadequate in today’s digital world. Businesses need to adapt to ensure they remain competitive and increase the number of leads that eventually convert into sales. Fortunately, there exists a host of accessible technological solutions to change the way businesses are able to run sales and marketing campaigns, from big data and social media profiling through to artificial intelligence and machine learning.”

Salvatore Minetti, CEO at Fountech Ventures, said: “The lack of sales predictability and the challenge of converting a lead into a customer, be it a consumer or business, is a top concern companies of all sizes face. What’s more, traditional sales and lead generation techniques are typically labor intensive, expensive and time-consuming, with sales and marketing professionals forced to carry out repetitive and tedious tasks in the hope that a lead will eventually convert. That’s why this shift towards automation and AI comes should come as no surprise. By employing creative AI algorithms, lead generation can be performed much more efficiently. It also means that sales and marketing professionals are able to harness real-time data from sources like sales, texts and social media, and use this information to make important strategic decisions.”

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January 6, 2020
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10 Tools for Social Media Managers in 2020

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Social Media Marketing

The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur’s 2016 article, “6 New Social Media Marketing Tools The Experts Use,” and so too have the services around it. Some tools are still very much relevant — Buffer, for example — but four years is a lifetime in social media, so it’s high time for a refreshed version. Here is my list of social media management tools that will ensure you’re equipped with the latest technology as we enter 2020.

Social media post-scheduling tools

1. Buffer

Buffer, chosen by Neil Patel in the 2016 list, is still as relevant today as it has ever been. With powerful drag-and-drop scheduling features across nearly all social media platforms, it’s one of the most useful tools for organizing your social media calendar.

Buffer has also added a mobile app and a browser extension to help you curate content across platforms. Using its insights into the engagement reached by the millions of posts scheduled through its platform, it also provides analytics, such as days and times when it’s ideal to post.

Read more: 10 Tools for Social Media Managers in 2020

 

December 18, 2019
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Holidays are great time to build social media relationships

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Social Media Marketing

As consumers deck their halls with holiday decor, they also stock their fridges with more wine than in any other season.

And with family travel at an all-time high during the last few months of the year, hospitality marketers should connect with consumers who plan ahead.

In fact, the majority of national brands start planning their marketing campaigns for the holidays in September, if not earlier.

But for digital marketers, social media allows for more leniency thanks to the seemingly “real time,” and ongoing content creation. That doesn’t mean that marketing people should wait until the last minute to plan a holiday campaign (or – even worse – wait until the day of and share a blurry iPhone pic with no CTA).

With a little bit of prepping before we get into the thick of the holidays, North Bay marketers can promote their products or services early and keep the momentum going through the Time Square ball drop.

Here are five tips for getting your holiday digital marketing started:

1. In order to look forward, make sure to look back.

Look at digital marketing insights on social media and Google analytics from the past few years. Note any trends that appear during the holidays that may differ from the rest of the year. Check out which pages on your website tend to get more traffic during the holiday months (Oct – Dec). Write these trends down, and brainstorm ideas for promotions and holiday gift sets with your team.

Read more: Holidays are great time to build social media relationships

December 16, 2019
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The Future of Web Development

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Website Content, Website Design Practices

Times, they are a changin’—as the saying goes, and while perhaps every industry you can imagine is thinking ahead to how emerging technologies are disrupting their landscape, web development is no different. Just because the Web is digital doesn’t mean that it too won’t be subject to change.Are we at the dawn of something big?

Artificial Intelligence (AI), Machine Learning (ML), the Internet of Things (IoT), voice-based search, blockchain, cryptocurrency, quantum computing, autonomous vehicles, carbon nanotube chips—no, this isn’t a list of futurist ideas to intimidate you. These are all topics that are changing the world as we know it, and this even comes down to your relationship with the Web and websites themselves.

Let’s talk specifics.

How is AI changing how we interact with the Web?

The concept of Artificial Intelligence seems intimidating at first, but we are seeing it in action every day. It’s not hard to find: natural language processing, autonomous systems, pattern recognition, deep learning, real-time language translation, chatbot interactivity… we could keep going, but the total list would be too long to write. Plus, self-learning abilities can personalize an experience with a website, putting tools and resources to work like never before.

Read more: The Future of Web Development

December 11, 2019
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5 Ways to Dominate Social Media Marketing in 2020

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Social Media Marketing

While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also a growing wariness that marketers need to be aware of. For example, a 2018 Pew Research Center study found that social media overtook print newspapers as a more popular news source, yet a 2019 Pew study revealed that 62 percent of U.S. adults think social media companies have too much control over the news that users see.

Leading into 2020, social networks appear primed for both active engagement and active scrutiny, and social media companies may quickly change how they operate as a result. For example, Twitter recently announced they would stop allowing political advertising, and networks like Instagram are experimenting with hiding the number of likes on posts in an effort to reverse the negative mental health effects associated with social media comparisons, as CNET reports.

For marketers, even if these changes do not seem to apply directly to your brand, they underscore the point that social media marketers tend to operate on rented land. The major social media networks are publicly traded companies that exist to grow their own businesses, not yours. They are the ones in control of how their platforms work, and your efforts to be successful through their mediums, such as building up your followers to reach an organic audience, can essentially be made irrelevant overnight.

Read more: 5 Ways to Dominate Social Media Marketing in 2020

 

December 9, 2019
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5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

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Website Content, Website Design Practices

Do you think of SEO and web design as separate elements of your website?

You shouldn’t.

In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website that will make your SEO more solid than ever.

Building rapport with Google takes more than keyword frequency. Here’s how you can make your website show up higher on search rankings and stand out from the pack:

1. Mobile matters.

At the end of 2017, Google announced on its webmaster blog that it was going to start indexing mobile sites first. Previously, the desktop version of a website was the one that would get indexed. But from then on, Google slowly began rolling out a mobile-first program.

Google knows what it’s doing. According to a Quartz report from media agency Zenith, 70 percent of all web traffic came from smartphones in 2017. And that number is only expected to climb.

Read more: 5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

 

November 13, 2019
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Build a beautiful website: Three tips for attractive web design

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Website Content, Website Design Practices

Before visitors read anything on your site, they should be drawn in by an attractive web design. Learn how to create an eye-catching website here.

Did you know that 75% of people will judge the credibility of your business, based on the design of your website?

Thus if you want people to take your business seriously, you must give your website a good design. But if you know little to nothing about website design, you’re probably at a loss in terms of where to begin.

Read on, and you’ll learn the basic principles when it comes to creating an attractive website design. Use these tips, and you won’t have to worry about your credibility taking a hit due to a poorly designed website.

Let’s begin!

  1. Keep things simple

If you want your website to be appealing, it’s a good idea to make the design as simple as possible.

When your website has a simple design, it will be easier for people to find the things that matter to them. Your website will also load faster on mobile devices, as there won’t be any unnecessary graphics.

  1. Choose a color scheme

When designing your website, think about using a color scheme of some sort.

You should do this because the use of colors will make your website more engaging. That’s because you can use colors to draw attention to significant bits of information on your site.

When choosing a color scheme, try to select colors that represent your brand.

Read more: Build a beautiful website: Three tips for attractive web design

November 11, 2019
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How To Use Social Media Marketing For Your Business

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Social Media Marketing

Social media marketing is a form of internet marketing that relies on the process of gaining traffic or attention through social media platforms like Facebook, Instagram and Twitter. By utilizing these platforms to connect with potential customers, you can build your brand and increase sales.

Each platform has different resources and goals that can benefit your business in different ways. According to Statista, 70 percent of the U.S. population has at least one social media profile. By 2021, the number of worldwide social media users is expected to be roughly 3.1 billion people. So many consumers using social media every day creates a valuable opportunity for businesses who want to reach their audience through platforms they’re already spending time on. Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family and stay connected with what’s going on in the world.

I’m going to touch on the three major social media marketing platforms that can help your business truly take advantage of all that the online marketing world has to offer.

Social Media Marketing With Facebook

Facebook takes the lead as the most widely used social media marketing platform by adults, meaning there is a never ending opportunity to expand your audience and drive traffic to your website.

Getting started on Facebook can seem overwhelming; if you’re ready to begin, check out these tips and tricks from Sprout Social to get the most out of the ever-powerful social media platform.

Read more: How To Use Social Media Marketing For Your Business

November 6, 2019
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Seven web design mistakes that hurts user experience

Website Content, Website Design Practices

You would agree that web design is an art. But like every other form of art, it shouldn’t come as a surprise that a well-designed website can end up as an “Oh No! Never again would I be here again!”

This is most times because of a teensy mistake, and these errors are very common. Sometimes they are even not noticed by the pros, let alone beginners.

Your web design has the aim of pushing your company’s set goals through its aesthetics, how it works, and the ease of navigating it.

Read on to discover the seven basic web design mistakes from the leading Sydney web design agency that hurt your user’s experience and know what to avoid when designing.

Hidden Features and Information:

There’s nothing as annoying as when a feature or piece of information that is supposed to be on a page but is nowhere to be found. This can cause the user to abandon your site irrespective of the good content that you have. Most of the features or information usually hidden are:

  • Navigation
  • What the company does
  • Why you should patronize them
  • Contact address, cell number, email address, and social media address.
  • Links

I know you’re probably asking if it matters that these little details are missing. Yes, it does. And remember the value is in the details.

Read more: Seven web design mistakes that hurts user experience

November 4, 2019
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10 Experts Share Their Social Media Marketing Tips for the Holidays

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Social Media Marketing

It’s time to amp up and adjust our marketing strategies for the holidays – and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts.

Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez.

So let’s jump right in – and I’ll kick things off with my own number one holiday marketing tip.

    1. Run Facebook Messenger Ads | Larry Kim, CEO of MobileMonkey

Ad prices get crazy competitive around the holidays.

Since most of your sales are going to come from customers with pre-existing brand affinity, you should focus the majority of your social ads budget using remarketing as the targeting option, as opposed to trying out new, unproven audiences at this critical time.

People’s inboxes will be full of offers, so try reaching your audience using new higher-engagement marketing channels like Facebook Messenger ads in Facebook and Instagram to ensure that your audience actually sees your important marketing messages

2. Go Live on Facebook | Mari Smith, Facebook Marketing Expert

Use holiday-themed Facebook Live videos to really engage with your audience this holiday season.

Facebook continues to favor content that generates meaningful social interaction, specifically conversations between people within the comments on Page posts.

Live video typically leads to discussion among viewers on Facebook, which helps get the attention of its algorithm, meaning you should see even more reach on your posts.

In fact, Facebook states that live videos, on average, get six times as many interactions as regular videos.

Strive to stand out in the News Feed and create “thumb-stopping” live video content that draws your audience in.

Read more: 10 Experts Share Their Social Media Marketing Tips for the Holidays

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