| It’s true that talks about the demise of email marketing have been going on for quite some time. “Social media is taking over”, “other marketing channels are more efficient” and numerous similar myths have been circling around. The reality however is different! Nobody is pulling the plug on email just yet. Despite the obvious rise of social media in our everyday lives, people still receive emails in their inboxes and they expect it more than ever. The email remains the “king” among digital marketing channels driving a tremendous ROI for businesses. What seems to be dead (or obsolete, to be exact) are the strategies used and the email marketing methodology followed by some businesses! THE TRUTH ABOUT EMAIL MARKETING While email marketing is not something new, it’s still alive and kicking and far from dead according to the numbers. Specifically, according to recent statistics, email is an integral part of our daily online life. The number of global e-mail users in 2020 amounted to four billion and that number is expected to grow to 4.6 billion users in 2025. To put things into perspective, 3.6 billion people used social media in 2020. So, there are more people using email than social media. What’s even more interesting is the fact that the trend towards mobile devices has also affected emails, and almost 50% of total email opens occurred through mobile devices. So, people can effortlessly check their email even away from their PCs. As for the email’s effectiveness as a channel, 47% of marketers agreed that it is the most effective marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%). What’s also changed throughout the years is the affordability and functionality of email marketing services. The market is now full with robust tools with advanced features, while their pricing is affordable even for start-ups and small businesses. Some of the top email newsletter software right now can be found here. Read more: Email Marketing Isn’t Dead, but Old Practices Have Become Obsolete |
| The time for the website promotion might range from several days to months. With manual SEO, the implementation of on-page and off-page optimization tasks could be really tedious. Thus, automated SEO is widely used by many webmasters these days. Owing to SEO automation tools and software, it takes less time and effort for search engine optimization activities. It is sometimes considered that automated SEO could not benefit your website promotion. On the contrary, automatic SEO was believed to be hazardous and even harmful. However, this statement is far from reality because the effect of automated SEO is the opposite. It helps SEO teams to streamline repetitive tasks, which allows dedicating more time to other important SEO activities. What is automatic SEO? The principles of automatic SEO imply the utilization of software to perform daily tasks faster. As a result, effective SEO teams become more productive when using SEO automation tools. Automated SEO considerably reduces the amount of time and resources spent on various SEO activities. Automated processes provide a possibility for webmasters to spend less time on routine daily tasks. While an SEO expert may spend minutes on finding broken links, for instance, an SEO automation tool can accomplish that in seconds. How does automated SEO work? The concept of automated SEO refers to the desktop software and utilities designed to streamline activities dedicated to search engine optimization. Automation tools assist webmasters in repetitive tasks that could be easily systematized. Those are usually related to position tracking, backlink profile analysis, finding broken links, site audit, and reporting. To get the most benefits out of automation, webmasters first need to decide which processes to streamline. Based on that, dedicated SEO automation tools should be selected for facilitating chosen activities. Read more: Importance of automation for your website & SEO team |
| A million different things go into running a business, so it can be alarmingly easy to forget some crucial components. Arguably the most important of these is your website. It might surprise you to learn just how significant your digital presence is and the impact it can have on your audience. Of course, as an eCommerce owner, you already know that a website matters in terms of purchases—without one, your customers wouldn’t be able to buy your products. But what you may not know is the influence it has on consumer assumptions about your brand. There’s a lot more to an eCommerce website than its product page and shopping cart. Here, we will be explaining all of that to you and why effective web design for eCommerce matters. It Is the Store-Front of the Digital Age For better or for worse, the high street is declining in popularity, and the importance of online marketing is increasing. As one Europe digital agency explains, rather than your shop window, customers will be judging your website. It could be the deciding factor between a purchase or a pass. If you want to secure a larger audience, you need to ensure your shop window is looking its best. If a potential client lands on your site and finds the site disappointing, they won’t bother looking at your products or services. Don’t get lax, and don’t let customers slip through your fingers—invest in web design! Read more: The Importance of Effective Web Design for eCommerce |
A well designed website can provide you with faster results.
Who doesn’t love faster results and more sales? If you’re like most businesses, then you’re always finding ways to scale your business.
A great way to minimize your risk while driving results is to work on a growth-driven design for your website. This allows you to focus on data and audience analysis to make changes for the needs of your visitors.
We’ll dive deeper into what growth-driven design (GDD) entails, along with the differences between traditional website design and GDD, and great tools to help you on your website design journey.
What Is Growth-Driven Design?
Growth-driven design, often shortened to GDD, is a progressive approach to website design that helps businesses drive optimal results while reducing common pain points for their site visitors. A website design that is growth driven is optimized for lead generation, offering frictionless conversion paths so visitors can convert easily.
Unlike most hungry people to keep up with trends and careful not to miss out on the most popular ones, designers are different. They feel a little limited by trends. However, for an agency that does web design London, it is essential to learn what trends are in and those that are long-dated.
This is because learning about new trends helps learn about customer preferences and their changing tastes. In the long run, designers can offer products or services that are agreeable to their clientele.
There’s no doubt that internet users are highly visual. As a result, it is essential that a web designer puts their skills to practical use and helps customers understand the different services and products they offer. Let’s look at some of the web design trends all designers should be aware of in 2020.
Digital Illustrations
If you use digital illustrations in your web design, you are bound to have work that looks unique and stands out from the pack. An excellent illustration can help you to form a connection with your customers.
If your site has product descriptions or adverts, then a web designer can design it to suit such items. Illustrations that are popular right now amongst web designers include three-dimensional illustrations and flat, hand-drawn illustrations.
Read more: Web Design Trends for You Should Explore
You already know that email and social media marketing are goldmines for driving new leads and building your consultancy brand.
But how, exactly, should you approach email and social media marketing campaigns? There is a sea of advice to be found online for digital marketing, but much of the information comes with complex marketing jargon that you don’t have the time to decipher. You need clear, common sense ideas that you can put to use quickly.
The good news is that today, you’re in the right place.
There are many effective, straightforward online marketing campaign strategies you can use to enhance your consultancy right away, and we’re here to share several of them with you.
In this article, we’ll dive into several examples of email and social media campaign methods you can learn from and implement. You will find new ideas for brand building, lead generating, and increasing conversion rates.
Read more: Email and Social Media Marketing Ideas for Consulting
I don’t need to tell this audience about the importance of SEO for your business. However, one area of the digital marketing realm that I do feel could use some building up is social media marketing. Social media can accomplish so many things for your business if you leverage it in the right ways.
From building your brand to generating cold, hard sales, social media has a lot going for it. Here are some tips for optimizing your social media marketing strategy.
Establish Goals
Just as in SEO, you will need to know what you want to accomplish from the outset of your social media marketing campaigns. Your goals will determine how you should approach everything going forward.
For instance, your goals might be one or any combination of the following:
• Grow brand awareness.
• Drive new leads.
• Increase website traffic.
• Make new sales.
• Boost customer relations.
Which goal will be right for your business will depend on where you are in your growth. A new business will probably want to focus first on building brand awareness before devoting too many resources to the other goals.
Once you have a good foothold in that, you will of course want to go after leads and sales, and when you’ve done that, keeping your social media-based customer relations on track will be vital.
Find Your Audience
Your chances of getting conversions from social media marketing increase with every interaction with a potential or existing customer. Communicating directly with people on social media helps you find and grow your audience. Through that process, you will learn what people want and how you can give it to them.
One way to do it is to take a look at your social media analytics and other data that indicates which types of audiences tend to use which platforms. For instance, slightly more men than women use YouTube, while you will find a much larger female audience on Pinterest. You can then tailor your social media outreach based on who you are targeting.
Read more: How To Optimize Your Social Media Marketing Strategy
Virtually every startup business requires web development support. After all, it’s nearly impossible for a new company to generate interest and attract customers without a compelling, responsive website. What’s more, many small businesses rely on outsourced web developers to help them set up and expand other key digital features –– like ecommerce stores or chatbots. Eventually, though, some businesses may benefit from moving their web development team in house. This could help a company save money, become more efficient, and deliver improved customer experiences. With all that in mind, today we’ll share three tips for business leaders looking to pull off this tricky, but crucial, transition. Check them out here:
Retain Backup Support
Moving a complicated process like web development in house is going to take a lot of time and plenty of internal readjustment. As such, it makes a lot of sense to retain at least one or two web development freelancers who can help your new team handle their workload and become acclimated to the challenges they may face. Web development teams may need months to get in sync with each other and to develop meaningful solutions.
Create a Blueprint for Success
Not all web developers have the same skill sets or areas of expertise. That’s why it’s crucial for small business owners to determine how they want to progress their digital identity for years to come. Figure out if you want to build a new website, redesign your current one, create satellite sites, or improve your ecommerce setup before you begin the hiring process. Having specific assignments in mind will allow you to find web developers with relevant experience and qualifications.
Read more: 3 Tips for Moving Your Web Development Processes in House
Whether you own a nonprofit or a social impact company, your cause deserves mass exposure. At times, it can feel challenging to utilize social media to unlock this. With so many competing causes and companies, much of it can feel like white noise. Fortunately, thanks to today’s social media accessibility, it’s easier than ever to get shares and more eyes on your cause’s content. A recent report by Statistica found that 95 percent of young adults follow a brand online. Social media isn’t just for friends and social engagements anymore.
Achieving virality is quite random, but there are a few social media hacks that can get you closer. Used consistently over time, these hacks can — at the very least — garner your cause more exposure than any of your previous social media efforts.
1. Capture attention right off the bat
Especially if you don’t yet have a big name or a significant following, it can be hard to fight for viewers’ attention. Because the average person has the attention span of a goldfish, they have to instantly be interested in your content in order to engage further. Garrett Adkins, the co-founder of Impact Media, says it’s “all about the first three seconds.”
Read more: 3 Social Media Hacks to Help Your Content Go Viral
Irrespective of your organizational structure or size a website is hard to indispensable. An attractive website is not enough, as customers have to be driven to the site. Only if the website is attractive customers would stay there and sales figures would scale new territories. In the present era of COVID-19, this posses to be a considerable challenge.
Only a handful few small businesses have the financial capacity to afford services of the website development business. The better news is if you focus on a few basic principles on anticipated lines you can derive true value for your investment.
Tips to enhance web development business during the pandemic
Business-oriented approach
Be aware that the website works out to be a business tool and a quality design is essential. Ideally, it should be business-driven and your current and future customers can engage with the company via a quality website. Regular branding and promotion of your company starts off with a quality website and from there stationery, marketing along with other activities start.
Review and develop measures
Sometimes you could be happy with the layout and design of your website. But the need of the hour is to evaluate the performance of your website on a regular basis. Does it align with the customer needs or has the design changed considering the market trends? Check with the graphics, content or the design is a relevant one. For example, if the website is operational for numerous years, it is difficult to adopt an objective approach.
Design differentiation
People who have a shorter attention span might be forced to leave the website within a short time frame. At this juncture, design has a role to play. Due to improved design and higher bandwidth of the internet, the design of a website has developed. Images along with graphics have assumed new proportions and we are well on the way to be establishing a greater brand identity. Another way you could differentiate from the completion is via a graphics design.
Recurring development
A website should not be static and needs to be continuously developing. Sadly most people fail to acknowledge this fact and once a website is over they feel that a task is accomplished. But you have to update the website on a regular basis in terms of content and design. Developing blogs and providing links to the website are ways to achieve the task. A reason for its importance is clients along with visitors have a liking towards attractive sites. Even Google is bound to revise their listings if the site is not updated on a regular basis.
Reaching number one
When a customer is searching for a service or product, they would be availing services of a search engine. It is important that your site is mentioned on the search engines. Smaller companies are of the opinion that only the large companies can reach the number one rankings, but this is a myth. If you have a proper strategy in place it is possible to reach the number one rankings easily.
Sort out the priorities
When marketing any component of your business, it is necessary that you have a clear strategy in place. Even when marketing your website it is no different as you have to formulate short term and long term goals and a web designer might not justify the decision. Designers often lack the concepts of SEO and the basic versions of Meta tags would not suffice. For example, even if you have an active marketing strategy sales figures would not substantive.
Read more: 10 Tips to Grow Web Development Business During COVID-19