|It’s true that talks about the demise of email marketing have been going on for quite some time. “Social media is taking over”, “other marketing channels are more efficient” and numerous similar myths have been circling around. The reality however is different! Nobody is pulling the plug on email just yet. Despite the obvious rise of social media in our everyday lives, people still receive emails in their inboxes and they expect it more than ever. The email remains the “king” among digital marketing channels driving a tremendous ROI for businesses.
What seems to be dead (or obsolete, to be exact) are the strategies used and the email marketing methodology followed by some businesses!
THE TRUTH ABOUT EMAIL MARKETING While email marketing is not something new, it’s still alive and kicking and far from dead according to the numbers. Specifically, according to recent statistics, email is an integral part of our daily online life. The number of global e-mail users in 2020 amounted to four billion and that number is expected to grow to 4.6 billion users in 2025.
To put things into perspective, 3.6 billion people used social media in 2020. So, there are more people using email than social media.
What’s even more interesting is the fact that the trend towards mobile devices has also affected emails, and almost 50% of total email opens occurred through mobile devices. So, people can effortlessly check their email even away from their PCs.
As for the email’s effectiveness as a channel, 47% of marketers agreed that it is the most effective marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%).
What’s also changed throughout the years is the affordability and functionality of email marketing services. The market is now full with robust tools with advanced features, while their pricing is affordable even for start-ups and small businesses. Some of the top email newsletter software right now can be found here.
Read more: Email Marketing Isn’t Dead, but Old Practices Have Become Obsolete