All posts tagged Web Design

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have:

1. Clear Navigation

Your website’s navigation is not the time to get creative with copy or design. The navigation is a utilitarian element and you want the user to easily find exactly what they are looking for (and quickly) through your main navigation.

2. A Homepage that Tells Your Brand Story

Always assume the user coming to your B2B website knows nothing about your company. As such, you want to take them on a journey, starting with an attractive hero image or video and a short and poignant brand statement. As the user scrolls down the page, engage them with subtle animation, short blocks of copy, and imagery to support it. Your website’s home page must give the user a reason to stay and explore further.

3. Products and/or Services Section
A section of your B2B web design must be dedicated to going into a decent amount of detail about your products and services. This can start with a product or services landing page that gives a quick overview of everything your firm has to offer.

From there, the user should have the option to go one step further and get to a page with more detail. However, when I say detail, I don’t mean a page full of long-form copy. I’m talking about concise, engaging bits of content with imagery, illustrations, photography, and/or videos to support it. You don’t need to tell the whole story, but enough of the story to educated the user so they are motivated to take action, such as filling out a form or picking up the phone.

4. Clear CTAs and Contact Page
Don’t make a prospect or client visiting your website search for how to contact you. Buttons, pop-ups, chat features, and an easy-to-find contact page are absolutely critical to any successful B2B website design.

Read more: The Top Elements of Effective B2B Web Design

A new white paper from Kayo demonstrates how web design and development can drive business growth.

Kent-based technical agency, Kayo, has launched a new report, exploring how effective web design and development can drive business growth.

Entitled ‘The rise of the smart site’, the report demonstrates how your website can act as your most powerful business development manager, if harnessed and optimised correctly as part of a wider web strategy.

The report highlights how against a backdrop of ever-evolving customer expectations, a growing number of channels and routes to market and competitors on all sides, your website is a hugely powerful tool to help build brand awareness and drive business growth.

Read more: The rise of the smart site: How web design is driving business growth

In fact, if you check out Quikclicks, Australia’s leading web design agency, you’ll be able to see what a well designed and captivating web page looks like! It’s important to note that the professionals are there to handle the detail for you, allowing you to focus on the business and your goals.

What Is Responsive Web Design?

Responsive web design uses the availability of data storage to allow the website to access a multitude of images and potential layouts. This results in the ability, via coding, for the web page to fit the screen it is being viewed on.

You probably know how frustrating it is to view a web page on a cell phone and have to keep scrolling to left and right. The idea behind responsive web design is to avoid this, the page will fit the screen you’re holding, regardless of what size that is.

In the past, this would only have been possible by creating multiple websites. A mobile device would have to visit a different site to the desktop one. This made creating websites more complicated and keeping all sites up to date time-consuming.

Read more: Responsive web design: What it is, and why you need it

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good.

Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about the principles of web design, the better results I’ve gotten.

Here are 8 effective web design principles you should know and follow.

1. Visual Hierarchy

Squeaky wheels get the grease, and prominent visuals get the attention. Visual hierarchy is one of the most important principles behind good web design. It’s the order in which the human eye perceives what it sees.

Exercise. Please rank the circles in the order of importance:

visual hierarchy circles

Without knowing anything about these circles, you were able to rank them

easily. That’s a visual hierarchy.

Certain parts of your website are more important than others (forms, calls to action, value proposition, etc.), and you want those to get more attention than the less important parts.

If you website menu has 10 items, are all of them equally important? Where do you want the user to click? Make important links more prominent.

Read more: 8 Web Design Principles to Know in 2019

“Less is more” – you’ve probably heard this phrase a number of times. Like most of us, you might be thinking of it as a sort of a “minimalist mantra”.

This mantra has certainly imprinted itself into modern design, as minimalism remains one of the most popular design philosophies. From architecture to fashion, “the art of less”, has proven to be a tenacious influence on creators and trends.

When we talk about minimalism in web design, we’re referring to a design approach that seeks to simplify the user interface and website navigation. This is done by using only the elements that have a distinct purpose, whether aesthetic or functional.

We’ve grown used to clean, uncluttered interfaces without necessarily dubbing them minimalist. The principles of minimalism have taken over web design and still dictate key trends, but this is not without good reason. A minimalist design can greatly enhance the user experience, which, in the case of business websites and e-commerce stores, immediately translates to an improved customer experience.

Clarity above all

Minimalism is not about getting rid of elements for the sake of clean-cut aesthetics and a sleek-looking website. Sometimes, you might find designers taking things too far, eliminating to the point that the website either looks unfinished or navigation becomes confusing because too many elements are hidden. That’s the exact opposite of what minimalist design seeks to achieve.

The primary goal of minimalist web design is to improve usability and make navigation effortless. In a survey by Hubspot, 76% of consumers stated that the most important factor in a website’s design is how easy it makes it for them to find what they want.

Clarity is one of the crucial factors for an effortless user experience, and in order to introduce clarity to your design, you’ll first have to get rid of a lot of visual clutter. That’s where the crispy minimalist aesthetics come in.

By avoiding excess details, buttons, and other distractions, you’ll be able to guide the visitor’s focus to help them find what they need within a matter of seconds. In order to emphasize content and guide the visitor’s eye to important elements on the page such as CTA buttons, designers also rely on simplified layouts, whitespace (negative space), and contrast.

Read more: How Minimalist Web Design Can Improve the Customer Experience

Creating a quality website might seem easy, especially with all the platforms available today. You can use a template for guidance and then publish what you think is most important to your brand in some very fun ways. But with all the bells and whistles out there, however, it’s easy for business owners to lose sight of the reason for their site in the first place: to attract and inform potential customers.

Your customers and clients are the roots of your business, and neglecting their needs when designing your site can be detrimental — and different audiences look for different things. Below, five members of Forbes Communications Council shared some fundamental web design tips that will help you draw in, and keep, new clients. Here’s what they said:

Read more: 5 Solid Web-Design Tips For Drawing In Clients