Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good.
Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about the principles of web design, the better results I’ve gotten.
Here are 8 effective web design principles you should know and follow.
- Visual Hierarchy
Squeaky wheels get the grease, and prominent visuals get the attention. Visual hierarchy is one of the most important principles behind good web design. It’s the order in which the human eye perceives what it sees.
Exercise. Please rank the circles in the order of importance:
visual hierarchy circles
Without knowing anything about these circles, you were able to rank them
easily. That’s a visual hierarchy.
Certain parts of your website are more important than others (forms, calls to action, value proposition, etc.), and you want those to get more attention than the less important parts.
If you website menu has 10 items, are all of them equally important? Where do you want the user to click? Make important links more prominent.
Read more: 8 Web Design Principles to Know in 2019