Digitization has caught up with us and is taking root in all parts of our lives. From businesses to individuals, all strive to carve their niche in our digital world. Both newbie web designers and some of the experienced hands who have been in the industry for decades still believe that a successful website is all about the visuals. To some degree that is true; designing aesthetics and visuals are of great importance, but another aspect that should be recognized is compelling writing.
The textual content that you write is just as significant as the images that you will use and below are the reasons why.
- Writing Grabs Attention
Forget the website for a minute, what do you do when you want to grab someone’s attention? You will probably shout or even scream to achieve this.
The same concept applies in the online space. So how exactly can you grab attention online through your website? Images can work magic, but they are not enough as attention-grabbing tools by themselves. It’s the content that helps your visuals attract and hold the attention of web visitors.
By using engaging content, you will be able to make a point in a precise manner effectively. You can create an element of surprise with your content, use it to shock your audience or use it to engage and pique the interest of your audience. But even as you are about to put down your words into writing, you should know that the content that you come up with must be written impeccably to grab attention.
2. Writing Helps You Demonstrate Credibility
Different kinds of sites have different expectations, but they all have a common requirement. They all have to look credible. It’s a logical requirement if you are using your website as a tool to help you sell something, promote a cause or indulge people in doing specific activities. The bottom line is, you need them to trust you and to achieve that, your website must look reliable.
The good news is it’s not rocket science to create a robust website that looks serious. Just like mentioned above, having the right visual elements and arranging them nicely is not enough to cut it. Your site still won’t appear complete and will require a cherry on top which is the added text. With good writing, not only will your website engage audiences, but it will also make your site weblink appear credible.
You can also subtly achieve this. It is unnecessary to write about the high quality of your products or brag about your high level of honesty. On the contrary, such statements could potentially have the opposite effect on your audience. When it comes to reputations of companies, it’s best when it speaks for itself.
Read more: 4 Reasons Why Effective Writing Must Figure in Your Web Design Strategy