Mobile Archives • TotalWeb Partners

April 20, 2015

Google’s Mobile-Ranking Showdown Kick Off; By Forbes

Google’s Mobile-Ranking Showdown Kick Off. If your site is not mobile friendly, contact TWP today to learn about our RWD conversions.

Google is putting its foot down for websites that aren’t tailored to our increasingly-ubiquitous mobile screens.

From Tuesday April 21, websites that aren’t deemed “mobile friendly” by Google’s own analysis tool will fall lower in search rankings than those that do, which could mean dips in revenue for companies who depend heavily on web traffic.

There were some big names among those who still didn’t make the cut on Monday, based on a few cursory searches of Google’s free testing tool. Microsoft’s Windows Phones homepage didn’t have a mobile-friendly design, because the text on the site was “too small to read” and links were too close together.

The home page for The Daily Mail and Italian fashion company Versace were also at risk of falling lower in search rankings because they weren’t up to par.

The update will take place in real time, so once organizations make their websites more mobile friendly they can expect to be re-indexed by Google soon afterwards.

April 6, 2015

by TotalWeb Partners

“Mobilegeddon” Is Coming on April 21 – Are You Ready?

Mobile Mobile Algorithm

“Mobilegeddon” Is Coming on April 21 – Are You Ready?

Few things get a webmaster’s attention quite like waking up to a Twitter feed filled with news about a major algorithm update. In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse. Most algorithm updates come with vague or no warning, but Google recently announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Game on Google – Time to Prepare for Mobilegeddon

Google may have announced the update early, but it hasn’t exactly been forthcoming with details. Webmaster trends analyst Gary Illyes did share a few details in a recent Q&A.

Most notably:

Responsive design does not have a ranking benefit
Googlebot must be allowed to crawl CSS & JavaScript to pass the “mobile-friendly” test
Mobile friendliness is determined at the page level – not sitewide
Tablets will not be affected by this update
Google is currently working on a dedicated mobile index

April 6, 2015

by TotalWeb Partners

Everything You Need To Know About Google’s New Stance On Mobile

Mobile, Search Engine Optimization (SEO) Mobile Algorithm

Everything You Need To Know About Google’s New Stance On Mobile
here’s no mistaking the fact that Google is driving the mobile revolution. Google is the world’s largest mobile platform provider (Android). Google is the world’s largest mobile search provider. Google has the largest mobile app store. In other words, Google gets to make the calls on mobile.

But things are getting even bigger. Google isn’t satisfied with the biggest piece of the pie for devices, search, and apps. They might eventually own the airwaves, too (maybe). The purpose of this article is to tell you what’s going down with Google’s mobile stance, and what you need to do in response.

Google Will Revamp Their Search Algorithm To Favor Mobile-Friendly Sites.
According to Google Webmaster Central, Google will be rolling out the most significant mobile algorithm change to date:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

March 3, 2015

by TotalWeb Partners

What Consumers Dislike About Mobile Email

Marketing, Mobile Mobile Email

What Consumers Dislike About Mobile Email.

Consumers’ top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.

The survey of more than 1,000 US consumers found 44% say they receive too many emails on their smartphones and 37% say many of the messages they receive are irrelevant.

Other top complaints with emails received on smartphones include the following: Messages are too small to read and interact with (32% don’t like); difficulty seeing full websites on devices after clicking through (26%); and messages are often jumbled/not well-formatted for phones (21%).

January 23, 2015

by TotalWeb Partners

The Growing Importance of Mobile Web Design

Mobile, Website Content, Website Design Practices Mobile, Web Design

The Growing Importance of Mobile Web Design.
Google algorithm alert! If your business doesn’t have a mobile website you’d better set one up quick. This is a quite a game-changer.

Google announced yesterday (19 November 2014) that it would introduce ‘mobile friendly’ labels on search results to indicate which links are best optimized for smartphones and tablets.

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