Marketing Archives • Page 5 of 5 • TotalWeb Partners

March 23, 2015

4 Features Every Local Business Website Design Needs

Marketing, Website Content, Website Design Practices Local Website Design

4 Features Every Local Business Website Design Needs.

No business can afford to waste money on tools that don’t work. Local businesses must be particularly discerning when deciding where to distribute the yearly budget.

A useful litmus test for local business website design is whether the website will pay for itself over time. Good design is not decoration.

Your company website should look great and make a winning first impression for your business… but looking “great” can’t be the only goal.

A cost-efficient local business website serves rather like an “employee” for your company, that helps:

What Consumers Dislike About Mobile Email

Marketing, Mobile Mobile Email

What Consumers Dislike About Mobile Email.

Consumers’ top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.

The survey of more than 1,000 US consumers found 44% say they receive too many emails on their smartphones and 37% say many of the messages they receive are irrelevant.

Other top complaints with emails received on smartphones include the following: Messages are too small to read and interact with (32% don’t like); difficulty seeing full websites on devices after clicking through (26%); and messages are often jumbled/not well-formatted for phones (21%).

Inbound Marketing For Beginners

Inbound Marketing, Marketing Inbound Marketing Tips

Inbound marketing for beginners.

Inbound marketing describes a business building strategy that, when successful, will attract buyers and sellers to you and your services. Examples include advertising on a local bus bench, in the Yellow Pages or on shopping carts. With this type of marketing strategy, you are trying to place your ad where you suspect your clients are, so when they have a need for the services you offer, you are right there to remind them that you can help.

Inbound marketing has evolved to a whole new level over the past several years. As consumers have embraced social media, online reviews, blogs and video, older mediums like bus benches, shopping carts and the Yellow Pages no longer provide the same exposure that they once did.

Inbound Marketing Alone Won’t Deliver High-level Meetings

Inbound Marketing, Marketing Limits of Inbound Marketing

Inbound marketing alone won’t deliver high-level meetings.

Author; Caryn Kopp, Chief Door Opener at Kopp Consulting

It’s no secret that buyer behavior has changed with the ease of information access we all enjoy through the Internet. With a click of the mouse, we can get what we need to evaluate new products and services. There’s no doubt that shifting some dollars to digital marketing that attracts key prospects is important. However, those who expect an inbound strategy alone to bring the right prospects to their doorsteps, ready to buy, too often miss their sales goals.

I’ve seen too many business owners not only disappointed, but frankly perplexed when their inbound strategies fail to deliver the initial meetings and opportunities with senior level decision makers that they dreamed possible. Let’s take a closer look at why this might be happening and what you can do about it.

January 27, 2015

by TotalWeb Partners

How To Use Funnels For Your Inbound Marketing Strategy

Inbound Marketing, Marketing Inbound Marketing

How To Use Funnels For Your Inbound Marketing Strategy. Funnels have been a focal sales strategy for decades, serving as a general model for anyone looking to get the most out of a given lead pool. By breaking down the sales process into a series of steps, starting at the wide end of the funnel and working to the narrower end, salespeople can more effectively target their potential customers and see higher sales growth as a result.

January 23, 2015

by TotalWeb Partners

The Importance Of Email Marketing For Small Businesses

E-Marketing, Marketing E-mail, Email Marketing, Newsletters

The Importance Of Email Marketing For Small Businesses.
Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email.

January 22, 2015

by TotalWeb Partners

Real Estate Marketing in the Digital Age: Where Do You Stand?

Marketing, News Real Etstate

Real Estate Marketing in the Digital Age: Where Do You Stand?

While open houses (and baking aromas) are still firmly entrenched in the real estate professional’s toolkit, their marketing arsenal has widened to include tools that reach users in their new native environments – online.

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