All posts by TWP Publisher

Humans are visual creatures. Half of the human brain is designed to process visuals, more than the other senses such as touch and hearing. The brain is able to identify images in as fast as 13 milliseconds, and humans are able to remember more than 2000 pictures with at least 90% accuracy. So if someone sees a beautiful or a haunting image, they’ll won’t likely forget it.

In the age of social media, a picture is truly worth a thousand words. If you want to stand out, you must have really compelling visuals in your arsenal. Online consumers are said to retain only 10% to 20% of information, but when plain text is paired with visuals, they are able to remember 65% of the information. Another study revealed that content with photos or infographics registered a 94% increase in page views compared to non-visual content.

With billions of social media content out there, it is important that as marketers and content producers you are able to draw attention to your social media images, or people are going to forget about you.

Here are the best practices for visual content to get you started on improving the overall look and feel of your social media channels.

Use dynamic colour schemes
Using key colours that enable consumers to easily identify your brand or company is great, but that doesn’t mean you are stuck with blues or reds. Colours convey not just your logo, but also warmth and emotion. They set the mood and the atmosphere. While key colours help make branding more consistent, you don’t want to risk being too predictable.

A study on the impact of colour marketing found that 90% of snap judgements are made based on colour alone. This shows just how important colour is in social media design.

Instead of the flat colours, use light and dark gradients for a more unique feel. Evaluate whether you should go bold and bright or a little subdued. The key here is to be dynamic, allowing your brand to surprise even your most loyal fans. In order to get someone’s attention on social media, you must always keep it fresh and relevant. Keep your visual content consistent and exciting, and let your choice of colours do the trick for you.

Read more: 5 ways to enhance your marketing images on social media

Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival against others of their kind.

Luckily, the world wide web has also given these companies a some new of means of dealing with this new competitive environment. Among the tools at their disposal, social networks are the ones that are seeing the most use. Companies of all sizes utilize social media to enhance their online standing in a number of ways, allowing them to acquire a more significant share of the market.

Not all companies have managed to leverage the power of social media to their advantage. Usually, this is due to limitations in terms of time, staff, and resources that are common among small businesses. With that being said, even a small business operation can find a way to utilize social media in their favor.

If you want to know more about this topic, you can scroll down and check out our short guide on social media marketing basics for small business.

How to Develop a Social Media Marketing Strategy
One of the main selling points of social media is the relative ease with which you can get an account up and running. Social media has been a mainstay of internet culture for a while now – I would be hard-pressed to find a person who hasn’t used an account on some social network at some point in their life. While this kind of knowledge is certainly a useful place to start, it is not sufficient for running a social media campaign for a business.

In order to use social media marketing for business, you first need to develop a strategy. Doing so involves figuring out what you hope to accomplish by promoting your business on social media. For instance, you might want to improve the conversion rate of your landing pages, increase overall website traffic, strengthen your brand, or get in touch with your most loyal customers.

Read more: Social Media Marketing for Small Business: What You Need to Know?

Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains a fundamental force in social development.

From a business standpoint, a few important differences emerge from this evolution. Social media users can now publicly discuss their experiences with brands or products, forming large coalitions of interest that exert vast social pressure on brands and other organizations. From the presidential election to the newest cereal, everything is now a matter of public interest.

The essential principle, however, of shaping our world by sharing stories remains the same. The connections we build with others around us are the infrastructure of social change. Understanding how these connections are formed on social media, the purpose of these connections and how they can be leveraged is foundational to social media marketing.

Read more: Winning the social media marketing game