2018 has been a busy year in the social media marketing world. From major news feed changes to the introduction of exciting new features, social media marketers have certainly been kept on their toes.
Join us as we reflect on all the valuable lessons we’ve learnt from working in the social media space this past year.
Creativity is key
With hundreds of thousands of updates being posted to popular social media sites every minute, creativity is key to standing out in the crowd. It’s no longer enough to share a simple piece of text on your business’s products or services – marketers need to create compelling copy and captivating imagery and/or videos in order to catch, and hold, their customers’ attention.