Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional customer service and more.
To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect. We asked a panel of Forbes Communications Council members which social media trends marketers should prepare for this year. Here’s what they had to say.
1. An Increased Demand For Truly ‘Social’ Engagement
People want to do business with companies they know, trust and love. A company that simply uses social media as a medium for advertising is losing out on the most important piece: the “social” aspect, where you have the opportunity to build those all-important connections. In 2019, those companies that engage with their audience will be the ones that win. – Holly Chessman, GlowTouch Technologies
2. A Fading Facebook
Data shows Facebook usage and engagement has dropped significantly: According to the Pew Research Center, 42% of users have taken a break from the site in the past year, and 26% have deleted the app from their phones. This doesn’t mean it’s a dead channel, but it does mean we need to explore alternatives and, if continuing to market via Facebook, need to advertise less and engage more with users to help our brand stand apart from the noise. – Lisa Guyott, College Possible