Social media marketing: it’s about more than nice-looking profiles.
The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels.
Various social media channels have millions of users around the globe and this makes these channels the perfect target for digital marketing. These channels are more than just a meeting spot where people can make friends. Marketers are using the potential of these channels in various social media marketing strategies as these systems are great for advertising.
Five of the most promising social media channels today are Facebook, Twitter, LinkedIn, Google+ and YouTube. Though they are all using different mechanisms for networking, the concept stays the same. Connecting is done by becoming a fan, following a member, add a connection, following a channel, and adding someone to a circle.