All posts in B2B Marketing

The Real Truth About B2B Marketing And The Social Media Platforms You Need

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking, and there are a few things that need to be said about it’s validity. But in answer to your question about which platform is the best one for B2B marketing? It depends.

B2B social media platformsIt is unsatisfying, I know — but there is certainly no shortage of opinions on the matter. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers, and the title alone was enough to surprise me. It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence, and there is a lot of interesting information there. The statistic that hooked me? “…when asked which one channel they’d turn to for information on a purchasing decision, 1 in 4 (24%) decision makers said Facebook would be their social channel of choice.”

Why Facebook over Twitter and LinkedIn, you may ask? “Because we use it more – our study reveals the average decision maker uses Facebook 18 days a month, compared to 13 for LinkedIn. Decision makers look to the channels they’re using as part of their daily routine – we don’t want to check whole new sources of information if we don’t have to.”

Read more: The Real Truth About B2B Marketing And The Social Media Platforms You Need

How Data Analytics is Transforming B2B Marketing

How data analytics is transforming B2B marketing.

Consumer marketing might have grabbed many of the headlines around data-driven marketing, but B2B marketing is also going through a revolution thanks to digital change with all the hype that has accompanied the digitisation of consumer marketing, it is easy to forget that another important field of marketing has been going through its own digital revolution.

While it might not boast the same massive data sets as those wielded by consumer marketers, business-to-business marketing (B2B) has been making steady strides in improving how it captures and utilises data to fine-tune the sales process.

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