April 10, 2015

TotalWeb Partners – 3 Keys To Understanding Your SEO Needs

3 Keys To Understanding Your SEO Needs.

If you’re a provider of search engine optimization (SEO) services, you’ve undoubtedly heard the following:

“I know I need SEO, but I don’t know exactly what I need.”

If you aren’t an SEO vendor, you may have found yourself saying just that at one time or another.

Businesses have slowly but surely begun to realize the value of search engine optimization, and consequently, the demand for SEO services has increased. However, it’s important to understand what you hope to gain from an SEO program before you embark on one.

April 6, 2015

by TotalWeb Partners

“Mobilegeddon” Is Coming on April 21 – Are You Ready?

Mobile Mobile Algorithm

“Mobilegeddon” Is Coming on April 21 – Are You Ready?

Few things get a webmaster’s attention quite like waking up to a Twitter feed filled with news about a major algorithm update. In the world of SEO, hummingbirds, pandas, and penguins are akin to the Horsemen of the Apocalypse. Most algorithm updates come with vague or no warning, but Google recently announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Game on Google – Time to Prepare for Mobilegeddon

Google may have announced the update early, but it hasn’t exactly been forthcoming with details. Webmaster trends analyst Gary Illyes did share a few details in a recent Q&A.

Most notably:

Responsive design does not have a ranking benefit
Googlebot must be allowed to crawl CSS & JavaScript to pass the “mobile-friendly” test
Mobile friendliness is determined at the page level – not sitewide
Tablets will not be affected by this update
Google is currently working on a dedicated mobile index

April 6, 2015

by TotalWeb Partners

Everything You Need To Know About Google’s New Stance On Mobile

Mobile, Search Engine Optimization (SEO) Mobile Algorithm

Everything You Need To Know About Google’s New Stance On Mobile
here’s no mistaking the fact that Google is driving the mobile revolution. Google is the world’s largest mobile platform provider (Android). Google is the world’s largest mobile search provider. Google has the largest mobile app store. In other words, Google gets to make the calls on mobile.

But things are getting even bigger. Google isn’t satisfied with the biggest piece of the pie for devices, search, and apps. They might eventually own the airwaves, too (maybe). The purpose of this article is to tell you what’s going down with Google’s mobile stance, and what you need to do in response.

Google Will Revamp Their Search Algorithm To Favor Mobile-Friendly Sites.
According to Google Webmaster Central, Google will be rolling out the most significant mobile algorithm change to date:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

March 26, 2015

by TotalWeb Partners

5 Signs That It’s Time to Outsource Your Marketing

Marketing Outsourced Marketing

5 Signs That It’s Time to Outsource Your Marketing.
For many business owners, it’s easy to try to shoulder a lot when it comes to running a business. But you may face certain challenges you can’t solve on your own — or realize that you’d rather pay someone else to handle certain aspects so you can focus on the things you do best or enjoy most.

Knowing when and how to hire smart and outsource strategically is an important part of building a successful business — and still enjoying your work as a business owner. So, when it comes to the marketing aspect of your business, here are five signs that you may need a digital marketing expert so you can achieve these goals.

Read about the 5 signs…

March 26, 2015

by TotalWeb Partners

The Ten Commandments of Online Marketing

E-Marketing, Marketing Online Marketing

The Ten Commandments of Online Marketing.

Have a strategic plan
Have a strong adaptable website
Have a strong and growing visibility in search
Be social
Consistently produce original written content
Get listed or mentioned on other relevant websites
Produce and distribute original photos and videos
Advertise intelligently
Utilize analytics to track ROI
Be adaptable

March 25, 2015

by TotalWeb Partners

Is Anybody Really Filling Out Your Contact Form?

Marketing Contact Forms

Engaging Users to Fill Out Contact Forms.

You’ve spent a bunch of time, money and effort making your website just right.

It has a great design. It’s responsive for mobile visitors and includes optimized content, following the latest SEO best practices. You have multiple touchpoints for people to contact you, including phone numbers, email addresses and a contact form for people to fill out, telling you what they need.

But is anybody filling out that form?

If the answer is no, it’s time to re-evaluate the use of forms on your website.

March 23, 2015

by TotalWeb Partners

4 Features Every Local Business Website Design Needs

Marketing, Website Content, Website Design Practices Local Website Design

4 Features Every Local Business Website Design Needs.

No business can afford to waste money on tools that don’t work. Local businesses must be particularly discerning when deciding where to distribute the yearly budget.

A useful litmus test for local business website design is whether the website will pay for itself over time. Good design is not decoration.

Your company website should look great and make a winning first impression for your business… but looking “great” can’t be the only goal.

A cost-efficient local business website serves rather like an “employee” for your company, that helps:

March 18, 2015

by TotalWeb Partners

How Data Analytics is Transforming B2B Marketing

B2B Marketing Anayltics

How data analytics is transforming B2B marketing.

Consumer marketing might have grabbed many of the headlines around data-driven marketing, but B2B marketing is also going through a revolution thanks to digital change with all the hype that has accompanied the digitisation of consumer marketing, it is easy to forget that another important field of marketing has been going through its own digital revolution.

While it might not boast the same massive data sets as those wielded by consumer marketers, business-to-business marketing (B2B) has been making steady strides in improving how it captures and utilises data to fine-tune the sales process.

March 13, 2015

by TotalWeb Partners

Top 11 Advantages of Ecommerce

Business News, E-Marketing, Ecommerce Ecommerce

Top 11 Advantages of E-commerce:

1. Overcome Geographical Limitations

If you have a physical store, you are limited by the geographical area that you can service. With an ecommerce website, the whole world is your playground. Additionally, the advent of mcommerce, i.e., E-commerce on mobile devices, has dissolved every remaining limitation of geography.

2. Gain New Customers With Search Engine Visibility

Physical retail is driven by branding and relationships. In addition to these two drivers,online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an E-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.

3. Lower Costs

One of the most tangible positives of E-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. Here are some of the ways that costs can be reduced with E-commerce:

TotalWeb Partners Blog

Industries

Choose Your Language