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December 3, 2015
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4 Ways to Incorporate Mobile Marketing into a Social Media Strategy

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Social Media Marketing ,

With approximately 7 billion mobile users at the end of 2014, mobile marketing presents a unique opportunity for small businesses to deliver unique brand experiences tailored to consumers on-the-go. As mobile usage continues to rise, companies need to recognize the importance of delivering social media messaging that caters to and targets mobile device users.

In her debut article posted to PR Newswire’s Small Business PR Toolkit, Kristen Gramigna, chief marketing officer for BluePay, provides three ways you can incorporate mobile marketing tactics into your current social media strategy. To reach new customers or to deepen the engagement with current customers:

Customize. Gramigna suggests that it’s critical to review how your social profiles look on all platforms (e.g., desktop, iPhone and Android devices). This research will allow you to customize your social profiles to ensure the best user experience possible.
Optimize. With mobile users checking social media to find suggestions for nearby businesses, it is key that your prospects and returning customers can quickly find you on social media. Optimize your social profiles so users can find you and confirm that all profiles include your correct business location, hours of service, price range and contact information.
Tailor. Gramigna recommends you tailor your social media posts to a mobile user’s day. With the majority of mobile search activity taking place from 3 p.m. until midnight, tailor your social activity to involve mobile users during these hours based on their search activity and location.

Read more: 4 Ways to Incorporate Mobile Marketing into a Social Media Strategy

 

December 1, 2015
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4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

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Search Engine Optimization (SEO) ,

SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.

The marketing industry is all about ideas and strategies. The options to promote brands are so diverse it can often overwhelm entrepreneurs. Moreover, each of these marketing platforms has its own advantages when it comes to helping your company to grow. That said, most startups can’t invest time and energy into all these marketing efforts due to budget constraints.

Businesses, large and small, should always plan and budget their marketing activities in advance to keep things under control. Yet, as a local search specialist, one area I continually see out-of-control expenses is SEO. One reason is that many find planning a marketing budget an elusive task. But this doesn’t need to be the case. All you need is a simple plan and budget that is easy to stick to.

Read more: 4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

 

November 27, 2015
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3 Steps To Integrate Video With Email Marketing Automation

email
E-Marketing

Many marketers have found that adding video to their email programs drives increased engagement and customer loyalty. People love watching videos online (4 billion video views on Facebook alone in 2014), and they aren’t all cat videos and sport bloopers.

Emails with “video” in the subject line have a 65% higher click-through rate on average, according to Vidcaster. When video is a central part of your email campaign, the CTR can be 200% higher than a similar campaign without video.

Email Video Strategies: Two B2C Examples

Video can help you cut costs and increase customer satisfaction as well as identify prospects and move them closer to a purchase decision when you integrate your email video strategy with your marketing automation and ecommerce platforms.

Read more: 3 Steps To Integrate Video With Email Marketing Automation

November 24, 2015
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It’s time to take social media marketing out of the silo

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Social Media Marketing

When retailers and other marketers talk about social media marketing, they’re really just talking about marketing, says Nate Elliott, a Forrester vice president and analyst. “Social networks’ ads aren’t social,” he says. “They’re just ads.”

What he means is that social networks like Facebook, Pinterest and Twitter are increasingly focused on delivering ads that seek to drive direct actions via remarketing or other advanced targeting options. rather than focused on building relationships or driving engagement with shoppers.

Despite the social networks’ strategic shift, most companies let the team responsible for producing and overseeing their social content handle their advertising on social networks. And that doesn’t make sense, says Elliott, who recently wrote a report that suggests marketers instead let their media buyers handle their social ad budgets.

“Social marketers might be great at social, but that doesn’t have anything to do with the advertising they’re running,” he says.

Advertising is where marketers are devoting the majority—83%, according to Forrester—of their social spending. That spending is on the rise; more than two-thirds of avid social marketers say they’ve increased their social ad budgets this year, including 29% who say they have added significantly more money to the channel. That’s because the ads are enticing; social media offers advertisers a ton of inventory—Facebook alone is expected to account for at least 25% of all U.S. display ad impressions this year, according to eMarketer Inc.—and those ads are far less expensive than ads on other platforms, Elliott says.

Read more: It’s time to take social media marketing out of the silo

November 19, 2015
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5 rules for the new era of email marketing

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E-Marketing

Even amid the explosion of digital marketing technologies over the past few years, marketers keep returning to email. The reason is clear — for the 10th consecutive year, email is the highest ROI-generating channel for marketers. For every $1 invested, email marketing returns $38. It’s 40 times more effective at acquiring new customers than Facebook and Twitter combined.

That said, email marketing today is far different than it was in 1995 when everyone was using AOL and Gmail was just a sparkle in two young engineers’ eyes. Modern marketers looking to engage customers, differentiate their brand, and grow their businesses need to live and breathe these five new rules of email marketing.

Long live the DIY marketer
The rule goes something like this: first technology makes things possible, then it makes things easy. We’ve hit that point in the marketing technology continuum. Sophisticated technology processes that were once left to the IT professionals are now possible for every marketer in any business or industry. Companies like Optimizely, Squarespace, Unbounce, and Shopify are leading the DIY marketing revolution. Complex tasks that used to take weeks (or even months) and an entire IT staff to accomplish can now be done in minutes. Marketers now own their destiny — and that means there’s no excuse for any marketing communications, including email, to be off-brand or off-message.

Read more: 5 rules for the new era of email marketing

November 17, 2015
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5 Myths of Social Media Marketing

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Social Media Marketing

Have you tied your social media efforts to a positive ROI?

Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?

B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences, losing sales and buyers to competitors in the process. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.

With an increasing number of B2B companies adopting social media marketing, a number of myths about it have spread as well. These misconceptions can be laughable at best – but also damaging to your marketing and sales efforts at worst. In this article, I’ll dispel five myths about B2B social media marketing once and for all, and show you why a robust social media strategy is vital to increasing sales, expanding networks, and growing revenue.

Read more: 5 Myths of Social Media Marketing

 

November 12, 2015
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5 Fast Fixes to Jumpstart Your Email Marketing Strategy

email
E-Marketing

Sending out an email newsletter may seem like an easy task, but if you think that all you have to do is make a template, add in new content and hit send, you’re not likely to see the results you want.

Email marketing requires a lot of careful planning and work to be effective, but when it’s done right, it can drive traffic to your website, increase your customer base and boost sales. So how can you make the most of your email marketing campaigns? It’s all about getting to know what your subscribers want, creating quality content and taking advantage of all the great email marketing tools at your disposal.

Ready to improve your email campaigns? Here are five great email marketing tips from entrepreneurs and digital marketing experts.

Read more: 5 Fast Fixes to Jumpstart Your Email Marketing Strategy

 

November 10, 2015
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4 Key Principles Every Social Media Marketer Should Understand

social-media-marketing
Social Media Marketing , ,

It’s not uncommon to encounter broad sweeping statements like “social media marketing is great for business,” or “social media is the future of online marketing.” However, while we’re subjected to the watered down rants of pundits who praise the perks of building huge followings on sites like Facebook and Twitter, many times we never really get to the real meat of the matter, which is how to do well with social media marketing (SMM).

Basic Fundamentals
Any company can set up a few social networking accounts and get started with SMM in a single day, but it can take months to years to become proficient at persuading an online crowd for the benefit of a particular brand or business.
Running comparative analysis tests and studying consumer and social psychology can help build experience over time, but prior to that it is imperative to become familiar with the basic fundamentals and components of a strong and well-diversified social media marketing campaign. In the following paragraphs we’ll reveal four key principles that every marketer should become familiar with on their road to social media success:

Read more: 4 Key Principles Every Social Media Marketer Should Understand

October 30, 2015
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Teaming Up Social Media with Email Marketing to Establish Your Online Presence.

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E-Marketing, Social Media Marketing ,

Social media and email marketing are two of the most popular online marketing techniques. They are very different, but that should not stop you from using them together to get more out of both.
Email is a highly effective marketing tool, and your email list can become an essential marketing asset as you grow it. Social media provides a different way to communicate with your audience, and you can use it to enhance your brand image and grow your reputation.
Rather than just focusing on one or the other, however, here are some ideas for integrating your social media and email marketing to give both of them a boost.

Make Social Icons Visible in Your Emails

One of the simplest ways to integrate your email and social media marketing is to use clear social icons in your emails. Put them right at the top of each email so that they cannot be missed, and you may even want to remind your email subscribers to share the email.
Another option is to send emails reminding your subscribers about your social media networks and that they can benefit from signing up to follow you. Provide them with some great reasons to follow you, and you could give your number of friends or followers a boost.

Read more: Teaming Up Social Media with Email Marketing to Establish Your Online Presence.

October 29, 2015
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How to Build Profitable Customer Relationships Using Email Marketing

spam
E-Marketing

Like any relationship, your relationship with your customers is built on trust and communication. Happy customers equal a more successful business. Email marketing can help you get there, but only if you’re doing it correctly.

Here are seven simple ways you can use email marketing to build profitable customer relationships:
1. Be Consistent

Imagine if you went for weeks without hearing from your significant other. You wouldn’t like that, would you? Your customers appreciate consistent communication, too.

To stay connected, send them a regular newsletter. And if you say you’ll send a weekly newsletter, make sure you deliver it weekly. If and when they have a problem that your business can solve, you’ll be the first person they turn to.

Email autoresponders (aka follow up messages) are another great way of staying in touch on a regular basis. The key advantage is that you can automate these so they go out to every new customer at a set interval.

2. Get Personal with Your Messages

Having a relationship with your customers means you know who they are on a personal level. Segmentation is a great way to make your email marketing personal to your customers.

It starts with gaining an understanding of who your customers are, what their needs are, what struggles they experience, and what success looks like for them. A great example of this is Marcus Sheridan, who successfully launched a fiber-glass pool company in the midst of an economic slump, thanks to his ability to understand his clients’ needs and meet those needs with education.

Send your customers highly relevant content that satisfies their needs and interests, and there’s no telling what you can accomplish.

3. Be Clear and Direct

There’s nothing more frustrating that not knowing what someone wants. Being clear and direct in your emails to your customers only strengthens your relationship. When they sign up to receive emails from you, tell them exactly what they can expect to receive from you. When you send them emails, make sure you tell them what you want them to do with a clear call to action. Try to keep your calls to action to a minimum in your messages.

4. Provide Relevant Solutions

This one ties back to being personal. The more you know about your customers, the better equipped you’ll be to provide them with the content they’re looking for.

Before you hit “send,” ask yourself, “Does it serve me or my reader?” If it’s not serving your reader, don’t send it. Find a way to make what you want match with what your customer wants.

Another great way to strengthen customer relationships is to ensure that your customers know you value them. Who doesn’t love to feel important and appreciated. By rewarding your customers with exclusive content, information, discounts, etc., you deepen the relationship you have with them.

Read more: How to Build Profitable Customer Relationships Using Email Marketing

 

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