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Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains a fundamental force in social development.

From a business standpoint, a few important differences emerge from this evolution. Social media users can now publicly discuss their experiences with brands or products, forming large coalitions of interest that exert vast social pressure on brands and other organizations. From the presidential election to the newest cereal, everything is now a matter of public interest.

The essential principle, however, of shaping our world by sharing stories remains the same. The connections we build with others around us are the infrastructure of social change. Understanding how these connections are formed on social media, the purpose of these connections and how they can be leveraged is foundational to social media marketing.

Read more: Winning the social media marketing game

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others?

Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide of customer service using new-age marketing technologies. Social Media Marketing clearly demonstrates how technology amplifies brand messaging and meets new benchmarks in customer service benchmarks.

B2B marketing insights incorporated in social media are effective methods for traffic generation, interactive engagement and brand association.

• IBM Watson worked with the US open to deliver real-time insights on Instagram of new engagements and experiences for millions of online fans. Customers form associations with the event and the brand, thus being an effective real-time marketing scenario.
• A video is often named as the tool which has helped gain traffic in various areas of businesses. In the area of video marketing for B2B marketing efforts, 97% of marketers believe that videos have helped increase user understanding of a certain product/service.
• Real-time responsiveness plays a critical role in customer experience. A great example of this is the Facebook page of Bluehost. Bluehost is one of the leading web hosting services company and boasts of a strong social media presence. The unrelenting efforts of their social media team provide opportunities to the brand in coordinating with their audience on real-time concepts.

Read more: Insights on Social Media Marketing: Scoop the Best for B2B Marketing 

Social media marketing has immense potential in the areas of customer engagement, lead generation and sales. Using social networks, you can not only identify new customers, but also engage your current customers and expand their customer lifecycles. Yet, few social media marketers ever boast of having experienced these benefits. Why? Pain-points. Here are 3 major pain-points that you probably continue to experience and how to fix them permanently.

1. Securing resources and time

According to an eMarketer survey, 46% enterprise companies find securing internal resources extremely challenging. That’s not very surprising. When was the last time you asked your boss to hire an extra hand for social media marketing? If it wasn’t too long ago, you’ll remember the sting of being turned down after ineffectively sharing your workload issues. Everyone assumes that social media managers simply tweet. Why should any company need more than one of those employees?

Solution

The simplest solution to this problem? Subscribe to a reliable social media management tool. Choose one that automates/organizes your most time-consuming tasks, so you can make room for tasks that actually contribute to your goals. Here are a few great examples of tools.

DrumUp for social media and content marketing

Using DrumUp, which a social media manager tool, you can schedule social media posts in advance, store drafts/completed ideas in organized folders, schedule across multiple accounts, curate content that your audience will appreciate, automate content sharing from RSS feeds (of your blog or interesting websites) and automate content sharing from libraries or pre-filled folders of your best evergreen content.

Canva for easy social media graphic designing

Using Canva, which is a graph designing tool, you can choose from optimized templates for sharing graphics on different social platforms. The tool also stocks templates for infographics, blog graphics, and so many other purposes, so you design-time is significantly reduced. If you have standard colors and fonts for your brand, you can also save your work on Canva and reuse the same templates to create quick social media graphics.

Read more at https://www.business2community.com/marketing/how-to-solve-3-major-social-media-marketing-pain-points-that-continue-to-exist-02079682

Read more: How to Solve 3 Major Social Media Marketing Pain-Points That Continue to Exist

Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year.

Generation Z is at the forefront of social media — they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. This generation loves personalized apps, and a poll from SCG notes that 88% of Gen Zers are primarily using Instagram and Snapchat. Because of the new ways in which Gen Z is using social media, they’re changing the outlets associated with these platforms as well, with music at the forefront.

Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. The company is expanding rapidly, and recently inked a long-term contract with The Orchard, a division of Sony Music.

However, their primary focus has been Latin America, where they now hold the top spot for music distribution in the youth market. As a global study by Nielsen notes, listening to music is a primary source of Generation Z’s entertainment, with 37% of respondents stating it was top choice. This suggests Moreira is on his way to making his label a household name across the globe.

The fast growth of Moreira’s recording company and the success of its artists is a result of several factors, with a solid social media marketing strategy leading the way. I recently spoke with Moreira, and asked him for his top social media marketing tips for Gen Zers.

1. Test Multiple Social Platforms

According to Moreira, you aren’t going to know which social networks will provide value unless you test them. He says, “You have to think like your target customer, and determine what networks they are more than likely to be active on. Then you need to become active and put out a serious effort. It’s not something you can just play with for a day or two and expect to have a concrete answer.”

Read more: 4 Social Media Marketing Tips Gen Zers Should Learn