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Archive for November, 2019

Build a beautiful website: Three tips for attractive web design

Before visitors read anything on your site, they should be drawn in by an attractive web design. Learn how to create an eye-catching website here.

Did you know that 75% of people will judge the credibility of your business, based on the design of your website?

Thus if you want people to take your business seriously, you must give your website a good design. But if you know little to nothing about website design, you’re probably at a loss in terms of where to begin.

Read on, and you’ll learn the basic principles when it comes to creating an attractive website design. Use these tips, and you won’t have to worry about your credibility taking a hit due to a poorly designed website.

Let’s begin!

  1. Keep things simple

If you want your website to be appealing, it’s a good idea to make the design as simple as possible.

When your website has a simple design, it will be easier for people to find the things that matter to them. Your website will also load faster on mobile devices, as there won’t be any unnecessary graphics.

  1. Choose a color scheme

When designing your website, think about using a color scheme of some sort.

You should do this because the use of colors will make your website more engaging. That’s because you can use colors to draw attention to significant bits of information on your site.

When choosing a color scheme, try to select colors that represent your brand.

Read more: Build a beautiful website: Three tips for attractive web design

How To Use Social Media Marketing For Your Business

Social media marketing is a form of internet marketing that relies on the process of gaining traffic or attention through social media platforms like Facebook, Instagram and Twitter. By utilizing these platforms to connect with potential customers, you can build your brand and increase sales.

Each platform has different resources and goals that can benefit your business in different ways. According to Statista, 70 percent of the U.S. population has at least one social media profile. By 2021, the number of worldwide social media users is expected to be roughly 3.1 billion people. So many consumers using social media every day creates a valuable opportunity for businesses who want to reach their audience through platforms they’re already spending time on. Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends and family and stay connected with what’s going on in the world.

I’m going to touch on the three major social media marketing platforms that can help your business truly take advantage of all that the online marketing world has to offer.

Social Media Marketing With Facebook

Facebook takes the lead as the most widely used social media marketing platform by adults, meaning there is a never ending opportunity to expand your audience and drive traffic to your website.

Getting started on Facebook can seem overwhelming; if you’re ready to begin, check out these tips and tricks from Sprout Social to get the most out of the ever-powerful social media platform.

Read more: How To Use Social Media Marketing For Your Business

Seven web design mistakes that hurts user experience

You would agree that web design is an art. But like every other form of art, it shouldn’t come as a surprise that a well-designed website can end up as an “Oh No! Never again would I be here again!”

This is most times because of a teensy mistake, and these errors are very common. Sometimes they are even not noticed by the pros, let alone beginners.

Your web design has the aim of pushing your company’s set goals through its aesthetics, how it works, and the ease of navigating it.

Read on to discover the seven basic web design mistakes from the leading Sydney web design agency that hurt your user’s experience and know what to avoid when designing.

Hidden Features and Information:

There’s nothing as annoying as when a feature or piece of information that is supposed to be on a page but is nowhere to be found. This can cause the user to abandon your site irrespective of the good content that you have. Most of the features or information usually hidden are:

  • Navigation
  • What the company does
  • Why you should patronize them
  • Contact address, cell number, email address, and social media address.
  • Links

I know you’re probably asking if it matters that these little details are missing. Yes, it does. And remember the value is in the details.

Read more: Seven web design mistakes that hurts user experience

10 Experts Share Their Social Media Marketing Tips for the Holidays

It’s time to amp up and adjust our marketing strategies for the holidays – and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts.

Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez.

So let’s jump right in – and I’ll kick things off with my own number one holiday marketing tip.

    1. Run Facebook Messenger Ads | Larry Kim, CEO of MobileMonkey

Ad prices get crazy competitive around the holidays.

Since most of your sales are going to come from customers with pre-existing brand affinity, you should focus the majority of your social ads budget using remarketing as the targeting option, as opposed to trying out new, unproven audiences at this critical time.

People’s inboxes will be full of offers, so try reaching your audience using new higher-engagement marketing channels like Facebook Messenger ads in Facebook and Instagram to ensure that your audience actually sees your important marketing messages

2. Go Live on Facebook | Mari Smith, Facebook Marketing Expert

Use holiday-themed Facebook Live videos to really engage with your audience this holiday season.

Facebook continues to favor content that generates meaningful social interaction, specifically conversations between people within the comments on Page posts.

Live video typically leads to discussion among viewers on Facebook, which helps get the attention of its algorithm, meaning you should see even more reach on your posts.

In fact, Facebook states that live videos, on average, get six times as many interactions as regular videos.

Strive to stand out in the News Feed and create “thumb-stopping” live video content that draws your audience in.

Read more: 10 Experts Share Their Social Media Marketing Tips for the Holidays

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