It’s time to amp up and adjust our marketing strategies for the holidays – and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts.
Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez.
So let’s jump right in – and I’ll kick things off with my own number one holiday marketing tip.
- Run Facebook Messenger Ads | Larry Kim, CEO of MobileMonkey
Ad prices get crazy competitive around the holidays.
Since most of your sales are going to come from customers with pre-existing brand affinity, you should focus the majority of your social ads budget using remarketing as the targeting option, as opposed to trying out new, unproven audiences at this critical time.
People’s inboxes will be full of offers, so try reaching your audience using new higher-engagement marketing channels like Facebook Messenger ads in Facebook and Instagram to ensure that your audience actually sees your important marketing messages
2. Go Live on Facebook | Mari Smith, Facebook Marketing Expert
Use holiday-themed Facebook Live videos to really engage with your audience this holiday season.
Facebook continues to favor content that generates meaningful social interaction, specifically conversations between people within the comments on Page posts.
Live video typically leads to discussion among viewers on Facebook, which helps get the attention of its algorithm, meaning you should see even more reach on your posts.
In fact, Facebook states that live videos, on average, get six times as many interactions as regular videos.
Strive to stand out in the News Feed and create “thumb-stopping” live video content that draws your audience in.