Menu

Archive for April, 2019

The 5 P’s of Social Media Marketing [Infographic]

If you’re looking for a simple method to ensure that your social media marketing strategy covers all the essential bases, the 5 P’s approach is a solid outline.

The 5 P’s is a marketing strategy which has been employed in many variations, but fits perfectly with social media marketing. The elements ensure that you take into account all the key processes required to formulate an effective approach, capitalizing on the opportunities of the medium for maximum impact.

To help you get a better handle on the 5 P’s in a social media marketing context, the team from Branex have put together this infographic, which also includes some key stats on the relevance of social media as a platform for your marketing efforts.

Read more: The 5 P’s of Social Media Marketing [Infographic]

How Minimalist Web Design Can Improve the Customer Experience

“Less is more” – you’ve probably heard this phrase a number of times. Like most of us, you might be thinking of it as a sort of a “minimalist mantra”.

This mantra has certainly imprinted itself into modern design, as minimalism remains one of the most popular design philosophies. From architecture to fashion, “the art of less”, has proven to be a tenacious influence on creators and trends.

When we talk about minimalism in web design, we’re referring to a design approach that seeks to simplify the user interface and website navigation. This is done by using only the elements that have a distinct purpose, whether aesthetic or functional.

We’ve grown used to clean, uncluttered interfaces without necessarily dubbing them minimalist. The principles of minimalism have taken over web design and still dictate key trends, but this is not without good reason. A minimalist design can greatly enhance the user experience, which, in the case of business websites and e-commerce stores, immediately translates to an improved customer experience.

Clarity above all

Minimalism is not about getting rid of elements for the sake of clean-cut aesthetics and a sleek-looking website. Sometimes, you might find designers taking things too far, eliminating to the point that the website either looks unfinished or navigation becomes confusing because too many elements are hidden. That’s the exact opposite of what minimalist design seeks to achieve.

The primary goal of minimalist web design is to improve usability and make navigation effortless. In a survey by Hubspot, 76% of consumers stated that the most important factor in a website’s design is how easy it makes it for them to find what they want.

Clarity is one of the crucial factors for an effortless user experience, and in order to introduce clarity to your design, you’ll first have to get rid of a lot of visual clutter. That’s where the crispy minimalist aesthetics come in.

By avoiding excess details, buttons, and other distractions, you’ll be able to guide the visitor’s focus to help them find what they need within a matter of seconds. In order to emphasize content and guide the visitor’s eye to important elements on the page such as CTA buttons, designers also rely on simplified layouts, whitespace (negative space), and contrast.

Read more: How Minimalist Web Design Can Improve the Customer Experience

3 SOCIAL MEDIA HACKS EVERY SMALL BUSINESS OWNER SHOULD KNOW

Are you a small business owner who often finds yourself staring blankly at your digital device wondering what the heck you should share with your social media followers? Do you sometimes feel like you’re spending countless hours on Facebook, Twitter, and Instagram, yet question whether your efforts are translating into sales? If you’re squeezed for time and want to make the most of your time on social media, it is imperative that you take a growth hacker’s approach to social media marketing for your small business. Integrate the following three social media hacks into your small business’ growth strategy, and you’ll be impressed at how quickly your audience engagement rates start to soar.

3 SOCIAL MEDIA HACKS FOR SMALL BUSINESSES

CROSS-POSTING MATTERS

If you want to increase your social media marketing ROI (return-on-investment), learn the power of social media cross-posting. Don’t quarantine your social content to just one platform. Cross-pollinate your prose across multiple social networking sites. Post Instagram images to Pinterest, spotlight your Facebook posts on your small business’s blog. Embed tweets from your Twitter profile into blog posts on Medium.com. Once you start cross-posting your social media content, you’ll feel like kicking yourself for not having discovered this social media marketing hack sooner.

Read more: 3 SOCIAL MEDIA HACKS EVERY SMALL BUSINESS OWNER SHOULD KNOW

5 Solid Web-Design Tips For Drawing In Clients

Creating a quality website might seem easy, especially with all the platforms available today. You can use a template for guidance and then publish what you think is most important to your brand in some very fun ways. But with all the bells and whistles out there, however, it’s easy for business owners to lose sight of the reason for their site in the first place: to attract and inform potential customers.

Your customers and clients are the roots of your business, and neglecting their needs when designing your site can be detrimental — and different audiences look for different things. Below, five members of Forbes Communications Council shared some fundamental web design tips that will help you draw in, and keep, new clients. Here’s what they said:

Read more: 5 Solid Web-Design Tips For Drawing In Clients

Close
loading...